A quick portfolio of some of my work over the years. Showcases work created for Big Pharma, High Tech, and other firms over a 12+ year career making presentations look better.

1. Proprietary and Confidential © 2010 Avaya Inc. All rights reserved. 1

3. 3 3
is now..

4. 4
Global Leader
in SIP
Communications
Fastest Growing
SBC Portfolio On
The Market
VoIP Foundation
of the World’s
Largest Networks

5. 5
Be a Risk Taker … Speak Up!
Confidential and Proprietary
If I Say Something
People Will Think I’m
Being Critical or I’m
Not a Team Player

6. Zimmer Spine Global R&D Centers
6

7. $30 billion market opportunity
Includes Bone Cement,
Wound Management and
Tourniquet System Products OSP
Extremities
13% of a $1.0 billion market
Hips
21% of a $5.8 billion market
Knees
27% of a $6.4 billion market
Dental
6% of a $3.3 billion market
Spine
3% of a $8.7 billion market
Trauma
5% of a $4.4 billion market

8. 8

9. Channel Strategy Framework

10. PROGRAM BENEFITS: CONTINUOUS BENEFITS
FLOW FOR ALL KEY CONSTITUENTS...

11. Global Footprint
X,XXX+ Business Partners
XX Global Delivery Support Centers
XX,XXX+ Employees
Operating in XX Countries
Key Corporate
Locations
Lab
Locations

12. Top Businesses Rely on Sonus
Largest
University
in California
A Top 2
US
Retailer
A Top 3
US
Airline
Top
2 US
Banks
$
A Top 5 US
Healthcare
Firm
Top
US Payroll
Company
A Top
US Security
Firm

13. Marketing
Customers
Sales
Distribution
Product
Management

14. IPC Systems Sales Collateral

15. 15
Distribution
Center
Roadways
Enterprise
User
Remote
Workforce
Carrier
Remote
Locations
Distribution
Center
Roadways
Enterprise
User
Remote
Workforce
Carrier
Remote
Locations
Enterprise Mobility Integration
Enable
multi-technology
multi-environment
multi-vendor network
Integration

16. 16

17. 17
ZS3
Zimmer Spine
Specialized Solutions

18. 18
Our Mission Statement
“As Zimmer Spine Specialized Solutions, or ZS3, we are
committed to developing superior spinal solutions that
meet your specific needs. As your partner, ZS3 strives
to provide you with a wide range of innovative products
in a manner that is supportive and highly responsive.”

19. •19•© 2008 Avaya Inc. All rights reserved. •Avaya – Proprietary & Confidential. Under NDA

20. CHANGE:
• New Products: LOREM IPSUM
• Roles Definition and Corresponding Skills
to Execute GTM
• GAM
End-to-End
Solution
Sales
Account
Strategy
Geographic
Balance
Financial
Services
Product
Focused
Deal
Focused
US
Centric
Trading
Systems
Network
Services
Product
Focused
Deal
Focused
US
Centric
Trading
Systems
Network
Services
FY08 – Year of ChangeBusinessTransformation
2007
2007

21. Q1 FY09 GCS – Global
Direct X% Indirect X%
Service
Provider
X%
Systems
Integrator
X% Reseller X%Direct X%
100%

22. Proprietary and Confidential © 2010 Avaya Inc. All rights reserved.
Coming Attractions…Key Launches
22
Portfolio
Update
VSP, IPO,
ACE,
CS1K,
AACC,
Services
Portfolio
Update
Branch,
IPO, Mid-
Size
Solutions,
Services
Portfolio
Update
Flare 2.0,
Data
Nov
2010
Feb
2011
May
2011

23. Service Brand
Elevate xxx’s service brand to the unequivocal leader
In operational excellence
On the trading floor
Vision
Incorporate xxx service excellence into every customer interaction
Increase customer loyalty
Earn “extra credit” for the details
Mission
Deliver on our services promises
Follow standard and consistent processes globally
Elicit the Service “WOW” factor from our customers
Goals
Adopt and nurture customer centric values throughout IPC
Unite NS and TS support organizations
Continually introduce and enhance systems and tools to improve
service
Initiatives
Customer Service is our business strategy focused on maximizing shareholder
value through winning, growing and retaining the right CUSTOMERS.

24. First Lastname
Title
First Lastname
Title
First Lastname
Title
First Lastname
Title
First Lastname
Title
First Lastname
Title
First Lastname
Title
First Lastname
Title
First Lastname
Title

25. Proprietary and Confidential © 2010 Avaya Inc. All rights reserved. 25

26. Phase II
Limited by
Provider
Phase I
Limited by
Connection
Phase III
Access Regardless of Network or Device
Technology Disruption Creates Value

28. Proprietary and Confidential © 2010 Avaya Inc. All rights reserved.
Worldwide Market Leadership
28

29. LEADERSHIP IN PRODUCT INNOVATION
Zimmer Spine will Accelerate Our Market Position in
Product Innovation Through a Hybrid Model
Zimmer’s Hybrid Business Model
Refine Existing
Products and
Procedures
New Product
and Technology
Development
Internal
R&D
BAK Dynesys
Trinica LP Project
1:51
Technology
Investments via
Alliances & Acquisitions
External
Investment
Endius Abbott Spine
29

30. Proprietary and Confidential © 2010 Avaya Inc. All rights reserved. 30
“Avaya … will allow businesses of all sizes
to transition to UC at their own pace & can
leverage previous investments & reduce
operating costs.”
“As a market leader in UC, Avaya is ideally
placed to work with any business to turn
their current technology into a platform on
which to build a world class UC solution.”
– Chris Barnard

31. Customer Service Strategy
CUSTOMER rather than
product focused,
Embraces the front-office functions
of sales,
Marketing and product development
AS WELL AS back-office operations,
Connects ALL partners throughout
the lifecycle,
Requires CHANGES in processes,
systems and culture

32. 32
Investments
Wide & Solution Based
Intuitive
Optimized
Interactive
Multi-Lingual
FUTURE

33. • Sales Team
• xx from CALA
• xx from EMEA
• xx from Asia
• Distributors
• xx from CALA
• xx from EMEA
• x from Asia
The Power of Us

34. New Media BYOD
Big Data The Cloud
SIP Adoption Addresses All Four Factors…

35. Solution Overview
Protect Customers’ Investments
Long Product Life Cycle
One-stop-shop (Complete Product Portfolio)
Fortune 2000 are our customers; duplicate what we did for XXXX
Key Verticals:
LOREM IPSUM
LOREM IPSUM
LOREM IPSUM
LOREM IPSUM
LOREM IPSUM
LOREM IPSUM
LOREM IPSUM
Key Features:
LOREM IPSUM
LOREM IPSUM
LOREM IPSUM
LOREM IPSUM
LOREM IPSUM
LOREM IPSUM
LOREM IPSUM
LOREM IPSUM

36. Customer
Product
Development
Operations
Customer Contact Management
Customer
Customer Service Synergies
Service

37. 37
Advanced Mobility
Enrich
the network with
value creating solutions
Commercial
Applications
&
Devices
End-to-End
Solution
Integration
Modular
Framework
&
Platform
(SDP)
Hosting
Services
Localized
Field
Enablement
Technology
Landscape
Optimization
Numerous
Mobility Choices –
Custom Solution

38. 38© 2008 Avaya Inc. All rights reserved. Avaya – Proprietary & Confidential. Under NDA
Sales Ops - A “Driving Force” to Break Down Walls
LOREM IPSUM, LOREM IPSUM
LOREM IPSUM, LOREM IPSUM
LOREM IPSUM, LOREM IPSUM
LOREM IPSUM, LOREM IPSUM

39. Proprietary and Confidential © 2010 Avaya Inc. All rights reserved. 39

40. © 2007 Avaya Inc. All rights reserved.
Worldwide Theaters
US West
US East
EMEA
Germany
Asia Pacific
Caribbean and Latin America
Worldwide Channels

41. Unified Management
• LOREM IPSUM, LOREM IPSUM, LOREM IPSUM, LOREM IPSUM
• LOREM IPSUM, LOREM IPSUM, LOREM IPSUM, LOREM IPSUM
• LOREM IPSUM, LOREM IPSUM, LOREM IPSUM, LOREM IPSUM
• LOREM IPSUM, LOREM IPSUM, LOREM IPSUM, LOREM IPSUM
Integrated System Management
Infrastructure, device and application management seamlessly
integrated into one platform to give end-to-end control of the
deployed solution

42. WHAT IS INNOVATION?
“Innovation is the use of new
technology and ideas in an existing
environment to create NEW value
that lead to significant changes
within an industry”

43. You have a new
message
View?
OK?

44. A New Development

45. Our Strategic Framework
45
45

46. HOW DO WE EXCEED EXPECTATIONS ?
Product + Service
Features
LEADS TO
Two areas of FOCUS to drive CHOICE
Brand EquityPrice
• Offer deeply valued products + value added services

47. Customer Focus
CUSTOMERService
People
Technology
Programs
47

48. Change Creates Opportunity

49. Big Data
48%
Increase
from
2011

50. Sonus Web and Email Headers

51. Proprietary and Confidential © 2010 Avaya Inc. All rights reserved. 51