FEMWORKS Process Infographic

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FEMWORKS Technology
Reach Build Empower.®

Step 1 Reach – Identify the target community audience and gather qualitative and quantitative data

Step 2 Engage – Leverage native insight and data to design a community engagement strategy

Step 3 Build – Develop an integrated campaign that leverages real photography, campaign messaging, and events to build authentic relationships

Step 4 Empower – Deliver a compelling call to action and place the public facing campaign in appropriate and relevant media and public spaces

Step 5 Continue – Continue to engage and empower the entire community. Establish a community advisory board, evaluation tools and processes to inform and improve the overall campaign efficacy

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FEMWORKS Process Infographic

  1. 1. BALLEPROSPERITY FOR ALL WEBINAR 11.20.12
  2. 2. Authentic Community EngagementProsperity for All Webinar:Communications Strategies thatReach, Build, and Empower
  3. 3. Authentic Community Engagement REACH The key is Immersion 1. Involve oneself deeply in a particular interest 2. Steep: Devote (Oneself) fully to 3. Enclose or envelop completely
  4. 4. Authentic Community Engagement ENGAGE Develop key relationships to get to know the community literally and qualitatively
  5. 5. Authentic Community EngagementENGAGEAttend and host meetingsworkshops, and eventsStay abreast of communitynews sourcesMeet the neighborhoodleaders
  6. 6. Authentic Community Engagement BUILD Establish a community advisory board to inform next steps to set a shared agenda, develop program, and outreach. Bodega owner Barbershop owner Faith-based leader Neighborhood board leader Chamber leader
  7. 7. Authentic Community Engagement EMPOWER Unleash the power of peer to peer influence with photos of real every day people in your community, and culturally relevant tag lines and advertising.
  8. 8. Authentic Community EngagementEMPOWER
  9. 9. Authentic Community Engagement Continue Place your message in relevant media and public spaces to reach new audiences.
  10. 10. Authentic Community Engagement

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