Twitter for Business

1. Maximizing your Brand on Twitter
Lesson 4
Kieran Desmond

2. GOAL/OBJECTIVE
Maximizing your Brand on Twitter
How to promote your Tweets
and get people to react on
Twitter
Lesson 4

3. Twitter
Maximizing your Brand on Twitter
...ok, perfect time to tweet about this!
Lesson 4

4. Maximizing your Brand on Twitter
Where you find people's
opinions & feelings about
everything in 140 characters!
Twitter
280m users
9K Tweets/sec
135K new users/
month
77% EU companies use
Twitter
Lesson 4

5. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter
Lesson 4

6. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter
Lesson 4

7. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter Remember Tweets are...
● Not a status update - they are a searchable
statement, commentary and/or opinion
● Emphasizes the art of “short” and “now”
● It is not self-promotion, you are meant to
actively engage, share, interact & contribute
Lesson 4

8. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter Who are you? Why are you special?
● Fill out your bio- be unique
● Welcoming backgrounds
● Use hashtags “#” in bio
● Quality vs. Quantity of Followers
Lesson 4

9. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter Who are you? Why are you special?
Lesson 4

10. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter Short & Sweet Please!
● Use the least characters possible
● Avoid making the post about you- should be:
(a) Useful (b) Funny (c) Inspirational
Lesson 4

11. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter Short & Sweet Please!
● Make use of hashtags "#"& @People wisely
● Use PHOTOS
● Tweet Formula:
Key Message - Link or Hashtag - Afterthought
30,000 additional food kits to be distributed in #Ukraine:
http://on.undp.org/Hb5e9 v @UNDPUkraine
@UNDPEurasia
Lesson 4

12. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter Spot the good & bad...
Lesson 4

13. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter How to Tweet
Lesson 4

14. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter How to Tweet
Lesson 4

15. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter
How to be followed & RTed
● Tweet frequently, between 2-3/day
● Participate in conversations/Favorite & RT
● Ask questions
● Mix personal & business themes
● Use @ & Popular Hashtags
● Use tools to automate followers base &
shorten URLs
Lesson 4

16. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter Best Day/Time to Tweet
Lesson 4

17. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter Best Day/Time to Tweet
Lesson 4

18. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter Best Day/Time to Tweet
THU & the Weekends
Lesson 4

19. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter Best Day/Time to Tweet
Lesson 4

20. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter Best Day/Time to Tweet
Twitter is constant throughout the day, but 5-6pm
is best!
Lesson 4

21. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter Useful Tools/Platforms to boost your
Twitter strategy
To Plan & Schedule your Tweets
Tweetdeck
Hoostsuite
Buffer
SocialOomph
Lesson 4

22. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter Useful Tools/Platforms to boost your
Twitter strategy
To shorten your URLs
Bit.ly
Collect top Tweets from Followers
paper.li
Manage/Automate Follower activities
unfollowers.com
Lesson 4

23. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter
Lesson 4

24. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter The art of #trending
Hashtags:
Searchable keyword(s) or topic of interest. Used as a
way to be searched, engaged to create a trending
subject.
*Are not just Twitter
Lesson 4

25. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter
- Use 1-2 hashtags max per Tweet
- Why would people search for your topics
& why would they engage with your
Tweet?
The art of #trending
Lesson 4

26. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter
Example.
@digitalskillsfn I am learning about using
#hashtags on #twitter to boost my brand!
The Rules of #Hashtags
Lesson 4

27. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter
- You can see in Twitter other Tweets
containing your hashtag
The Rules of #Hashtags
Lesson 4

28. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter
- You can see in Twitter other Tweets
containing your hashtag
The Rules of #Hashtags
Lesson 4

29. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter
- You can see in Twitter other Tweets
containing your hashtag
The Rules of #Hashtags
Lesson 4

30. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter
- You can see in Twitter other Tweets
containing your hashtag
The Rules of #Hashtags
Lesson 4

31. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter
- You can see in Twitter other Tweets
containing your hashtag
The Rules of #Hashtags
Lesson 4

32. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter
You can check the most popular trends
The Rules of #Hashtags
Lesson 4

33. Maximizing your Brand on Twitter
Twitter Specifics
Profile
Tweets
Strategy
Using Hashtags
Twitter
You can check the most popular trends
The Rules of #Hashtags
Lesson 4

34. Maximizing your Brand on Twitter
Twitter
● Keep it short!!!!
● Give value & interact
● Favor & RT
● Have personality- mix business &
personal
● Use tools, hashtags and @people
effectively
In summary...
Lesson 4