SMART Goals and Planning

1. Digital Brand Reputation ManagementLesson 2
Digital Brand & Reputation Management
in Association with VFI

2. Objectives
How to set GOALS for Digital
Media
Digital Brand Reputation ManagementLesson 2

3. Digital Brand Reputation ManagementLesson 2Lesson 2

4. Setting S.M.A.R.T Goals
S pecific
M easurable
A chievable
R elevant
T ime-Based
Digital Brand Reputation ManagementLesson 2
Define WHAT you want & WHY!

5. Setting S.M.A.R.T Goals
Digital Brand Reputation ManagementLesson 2
S pecific
M easurable
A chievable
R elevant
T ime-Based
HOW will you measure your
Progress? How MUCH, MANY...

6. Setting S.M.A.R.T Goals
Digital Brand Reputation ManagementLesson 2
S pecific
M easurable
A chievable
R elevant
T ime-Based
Is it REALISTIC and
ATTAINABLE now?

7. Setting S.M.A.R.T Goals
Digital Brand Reputation ManagementLesson 2
S pecific
M easurable
A chievable
R elevant
T ime-Based
Does it MATTER to you & your
Team? Why?

8. Setting S.M.A.R.T Goals
Digital Brand Reputation ManagementLesson 2
S pecific
M easurable
A chievable
R elevant
T ime-Based
Grounded in time- WHEN will it
be achieved & measured?

9. Digital Brand Reputation ManagementLesson 2Lesson 2

10. Users:
Purpose:
Audience Type:
Digital Brand Reputation ManagementLesson 2
945 M
Social Network. People use it to connect,
share & comment on content informally.
PASSIVE. They are there to be entertained,
inspired & informed.
Goals for Facebook

11. Overall Goals:
Actual Goals:
Is it Good for YOUR
Business?
Digital Brand Reputation Management
Branding, Community
Engagement, Sales
Likes, Shares, Comments, Polls, Page Visits and Direct
Sales
Lesson 2
Goals for Facebook

12. Users:
Purpose:
Audience Type:
Digital Brand Reputation ManagementLesson 2
650 M
Short Text Social Platform. People use it to
share their opinions & inform themselves.
ACTIVE & PASSIVE. They want to
share/comment in max 140 characters and
follow people of interest, get latest news.
Goals for Twitter

13. Overall Goals:
Actual Goals:
Is it Good for YOUR
Business?
Digital Brand Reputation ManagementLesson 2
Branding, Personal
Brand Building,
Community Engagement,
Direct Sales
Favorited Tweets, Retweets, Hashtag Engagement,
Follower Base Growth, Private Messaging, Page Visits &
Direct Sales
Goals for Twitter

14. Users:
Purpose:
Audience Type:
Digital Brand Reputation ManagementLesson 2
280 M
Professional Network to connect People &
Businesses. Used to enhance careers,
network, publish, recruit, boost company
visibility, leads & sales tool.
ACTIVE. Users are on LinkedIn to promote
themselves, their company, look for
opportunities or share professional content.
Goals for LinkedIn

15. Overall Goals:
Actual Goals:
Is it Good for YOUR
Business?
Digital Brand Reputation ManagementLesson 2
Branding, Personal
Branding, Offer/Seek Jobs,
Community Engagement,
BD, Direct Sales
Likes, Shares, Comments, Profile Views, Group
Engagement, Page Engagement, Connections, In-bound
Messages, Page Visits & Direct Sales.
Goals for LinkedIn

16. Users:
Purpose:
Audience Type:
Digital Brand Reputation ManagementLesson 2
80 M
Picture Sharing Social Platform. Users share
inspiring visual material: pictures, quotes,
ideas.
PASSIVE & ACTIVE. Users are on pinterest to
search for, share and store high quality visual
material.
Goals for Pinterest

17. Overall Goals:
Actual Goals:
Is it Good for YOUR
Business?
Digital Brand Reputation ManagementLesson 2
Branding, Direct Sales
Likes, Pins, Re-Pins, Pin Board visits, Company Page
Visits, Direct Sales
Goals for Pinterest

18. Platform What It Does
Users
Digital Brand Reputation ManagementLesson 2
Instagram Mobile-based instant picture sharing & manipulating
150 M
YouTube Google's Video search & sharing platform
800 M/Monthly
Foursquare Application for discovering best places to eat, shop, visit
based on users recommendations
45 M
Tumblr Micro-blogging site for sharing multimedia content 40
Other Social Platforms

19. Digital Brand Reputation ManagementLesson 2Lesson 2
So...what are your plans?