gym shark proposal

2. Vietnam Demographics
60% does exercise once per week
14% female and 22% male are current member of
sport gym
Vietnam exercise custom conducted on January 2015.
20-24 yrs: 9.2%
25-30 yrs: 9.41%

3. Time: 01/09-30/11/2015 by Buzzmetrics

4. • Age: 24-30 years old
• Income: 15 million - 30 million VND/month (£ 480-
£955/month)
• Favorite fashion brand: Zara, H&M, Mango,...
Type of gym that she usually goes
into: These are high-end gym in
Vietnam with the membership
fees of averagely £800/year.

5. VIETNAM SPORTSWEAR MARKET OVERVIEW
Market Size Distribution Channels
Customer also order
branded sportswear in
overseas websites by
third-parties
Department storeswebsites
Facebooks

6. Mass market: the average price point is £5 – £8/item. Most of them are unlabeled
and of low quality.

7. Branded sport items are between £20 - £40/item.
Authentic branded sportswear only sell in department
stores and several fashion e-commerce websites such
as Zalora (Robins).

8. TOPS
BOTTOMS