market levels presentation

1. MARKET LEVELS
GROUP 5
Haley
Cheila
Alex
Sophia
Pooja
Huong

2. INTRODUCTION
We have decided on ...
Missguided (Mass Market)
Supreme (Mid Market)
Rick Owens (Designer)

3. MISSGUIDED
(MASS/HIGH
STREET)
Store
Layout
Product Target
Customer
Competito
rs
Visuals Selling
Channels
• Large space,
two floors
• Colourful, eye
catching
• Instagrammabl
e
• Fabric-
Polyester,
acrylic,
elastane,
cotton blend
with polyester.
• Size- 6-24
• Choice of
colours- Red
,gold, black,
yellow etc.
• Pricing-ranges
from 15
pounds to 200
pounds.
• Age-16 to 24
years old
• Gender-Women
• Occupation &
Education-
Students
• Income- Limited
income
• Competitors:
Pretty little
things, boohoo,
ASOS, ZARA,
Mango, Miss
Selfridges
• Missguided x
Barbie
• Online
(Website)
• Mobile App
• In-stores-
Department
store
• Social media
activities

4. SUPREME
(MID-MARKET)
Store
Layout
Product Target
Customer
Competito
rs
Visuals Selling
Channels
• Spacious light
• Airy
atmosphere
Fabric-
Size- S, M, L, XL/
30/32/34/36
Quality of make-
Very good
Price- £18 to £498
• Age-16 to 35
years old
• Gender-
Men/Core,
Skatters
• Occupation &
Education-
Students &
working class
• Income-
Disposable
income £800+
• Competitors:
Gosha
Rubchinskiy,
Palace, Bape,
Stussy
• Supreme x Stone
Island
• Re-sell most of
their products
• In-stores-
Department
store- New
York, London,
Los Angeles
and several
cities in Japan.
• Online- eBay,
Amazon,
Concept Shop,
Craigslist,
Fight club etc
…

5. RICK
OWENS
(DESIGNER)
Store
Layout
Product Target
Customer
Competito
rs
Visuals Selling
Channels
• Sleek and
minimalistic
• Modern and
colour
coordinated
depending on
range
• Fabric -vintage
fabric (stone-
washed
treated),
leather, cupro
(for lining),
alpaca
fabric(made out
of alpaca yarn)
• Size-
xs,s,m,l,xl,xxl
• Choice of
colours- very
limited -black,
grey, white,
beige and gold
• Pricing-ranges
from £300
£3.600
Age- Young adults
and 40-50 years old
and Gender Men &
Women
Occupation &
Education- Working
class
Income-High
disposable income
to spend
• Competitors:
Yoji
Yamamoto,
Ann
Demeulemeest
er, Junn J,
Boris Bidjan
Saberi 11,
Damir Doma,
Carol Christian
Poell (very
expensive
one).
• Online
(Website)
• Department
stores: Los
Angeles,
London, New
York etc ...
• Pop-up Stores-
Events

6. CONCLUSION
To conclude ...
• Similarities
• Differences
• Contradictions

7. Q&A Thank you for watching ☺