This document discusses the marketing strategy of WePlay, Pakistan's largest amusement center. It covers the marketing mix of 4Ps - Product, Price, Place, and Promotion. For products, it suggests adding new facilities like climbing walls and introducing new food items. For price, it recommends membership cards and packages with discounts. For place, it advises opening new branches. For promotion, it outlines advertising, digital marketing, and printed banners. The document also discusses building brand equity through customer satisfaction, staff training, and consistency, as well as increasing customer equity through communication, events, rewards, and addressing complaints. The overall goal is to build long term customer relationships.

1. THE MARKETING STRATEGY
AND PROCESS.

2. Topics that we are covering up:
Application of Marketing Mix:
4 P’s
Increasing brand equity and
customer equity.
Building long term customer
relationship.

3. INTRODUCTION TO OUR BRAND: WE PLAY
Pakistan’s favorite and the
biggest entertainment center,
Weplay is a amusement center.
They offers variety of children
activities. It was launched in
July, 2017 in Islamabad E-11.
#BreakTheRoutine

4. WE PLAY OFFERS:
 Trampoline
 Play Frame
 Arcade games
 Food Court
 Ladies Gym
 Toddler Area
 Rope Course
 Bumping Cars
 Thematic room
 8D & 9D motion ride

5. WHAT IS MARKETING MIX?
A combination of four
factors that can be
controlled by a
company to influence
consumers to purchase
its products, it is also
known as 4P’s.

6. MARKETING MIX
Product
• Product is the thing possessing utility.
Price
• Price is the value of product expressed in terms of money.
Place
• It stands for smooth flow of goods from producers to consumers.
Promotion
• It is the persuasive communication about the product by the offer to the prospect.

7. PRODUCT
1. Introducing something new in facility
like climbing walls.
2. Introduction of new food items i.e.
desert, and to improve the quality
better to grow customers.
3. Facility in service: Cooperative Staff.
4.Introducing bowling which is admired
by all.
5. Introduction of new brand “Day Care”
Service to the customers.

8. PRICE
1. Introducing packages, with
some discounts (i.e.
Birthday/Party packages.
2.Introducing membership
cards.
3.Facility for regular customers.
4.Paying according to time limit.

9. PLACE
• They should open a branch in
commercial area of Islamabad as
well as in Rawalpindi.
• Opening and making offering
available to target market
customers in this way we can lead
WEPLAY to be more popular and
serve our customer better.

10. PROMOTION
1. Promotion can be done by
advertisement, like they
communicate through
advertisement in newspaper.
2. They can do it through digital
marketing i.e. Facebook, Instagram
.
3. Through printed media by placing
banners by mentioning their offers
and discount.

11. Customer's Equity
It’s the total
combined customer
lifetime values of all
of the company’s
customers.

12. Brand Equity
The amount of worth in
both tangible and
intangible assets that a
brand adds to a product or
service.
Relationship
Equity
Brand
Equity
Value
Equity

13. INCREASING BRAND EQUITY
 By focusing on our customer’s needs and wants. i.e. Listen to the customers,
Value our customers.
 By providing our best possible services. i.e. Good management.
 Proving our staff members training. i.e. To be cooperative staff members.
 By maintaining our good image.
 Not only focusing on quality but in quantity and variety too. i.e. Consistency.

14. Building long term customer relationship.
 Communication: To have a healthy
communication with the customers.
 Organizing events: Birthdays
 Discount on festivals like Eid, Providing them
facility during summer/winter vacation.
 Rewards for regular customers: Free rides,
discount on their events.
 To set our prices according to buying power of
the consumers as well as competitors: Fun City
is the competitor of WePlay.
 Asking the feedback: Customer’s experience.
 Solve the issues and complains of the customers

15. A satisfied customer is the best business strategy
of all.
- Michael LeBoeuf