Created as a design proposal that featured urban-surfaces and street-furniture derived from vernacular color studies of the King Street District of Madison, WI. Done in Kevin Byrne’s Visual Thinking course at the Minneapolis College of Art and Design, 2008-2010

1. king st.
madison, wi
vernacular color
palette development
jake szymanski
visual thinking 2008

2. 107 KING ST.

3. 115 KING ST.

4. 80 KING ST.

5. final palette

6. Kobayashi
connotations map of
all streetscapes

7. agreeable
comfortable
composed
condensed quiet
&
streetscape sophisticated
connotations

8. KING
STREET
banner design

9. KING
STREET
KING
STREET
vernacular color
and language branding
proposed for king st.

10. Madison is comfortable,
agreeable, composed, quiet,
and sophisticated.
summARY.
The colors of Madison tend to be generally rather
subdued and non-offensive. They don’t try to strangle
you in or impress you. They mind their own business
and address you personally on your own time.
This assignment was a good learning experience that
has introduced me to a new approach for design and
presentation. I will be able to use this tool in manifold
ways for projects to come. It is a great way of
attaching a textual idea to a visual notion, which can
be handly in many situations in barnding, marketing,
advertising, and innovative practices.