King Street // Jake Szymanski

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Created as a design proposal that featured urban-surfaces and street-furniture derived from vernacular color studies of the King Street District of Madison, WI. Done in Kevin Byrne’s Visual Thinking course at the Minneapolis College of Art and Design, 2008-2010

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King Street // Jake Szymanski

  1. 1. king st.madison, wivernacular color palette development jake szymanski visual thinking 2008
  2. 2. 107 KING ST.
  3. 3. 115 KING ST.
  4. 4. 80 KING ST.
  5. 5. final palette
  6. 6. Kobayashiconnotations map of all streetscapes
  7. 7. agreeable comfortable composedcondensed quiet & streetscape sophisticatedconnotations
  8. 8. KING STREETbanner design
  9. 9. KING STREET KING STREET vernacular colorand language branding proposed for king st.
  10. 10. Madison is comfortable, agreeable, composed, quiet, and sophisticated.summARY. The colors of Madison tend to be generally rather subdued and non-offensive. They don’t try to strangle you in or impress you. They mind their own business and address you personally on your own time. This assignment was a good learning experience that has introduced me to a new approach for design and presentation. I will be able to use this tool in manifold ways for projects to come. It is a great way of attaching a textual idea to a visual notion, which can be handly in many situations in barnding, marketing, advertising, and innovative practices.

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