Cesar Chavez // Michael Borell

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Created as a design proposal that featured urban-surfaces and street-furniture derived from vernacular color studies of the District Del Sol of St. Paul, MN. Done in Kevin Byrne’s Visual Thinking course at the Minneapolis College of Art and Design, 2008-2010

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Cesar Chavez // Michael Borell

  1. 1. Visual inking Trash receptacle installment proposal for Cesar Chavez Street, St. Paul, Minnesota. Based o a visual analysis of environmental urban color. Mike Borell
  2. 2. 175 Cesar Chavez Street Facade #1
  3. 3. 178 Concord Street Facade #2
  4. 4. 194 Cesar Chavez Street Signage
  5. 5. 194 Cesar Chavez Street Signage 2
  6. 6. Full Palette
  7. 7. Word Image Scale From Kobayashi’s Colorist
  8. 8. Word Image Scale -Light & Pale -Pure & Genuine -Neat -Bracing -Enjoyable -Vivid -Natural -Friendly -Chic -Fashionable -Urbane -Cultivated Key Words
  9. 9. New Receptacles Color palette extracted from environment
  10. 10. Application 1
  11. 11. Application 2
  12. 12. ConclusionBy thoroughly examining the Cesar Chavez niehgborhood surrounding El Burrito Mer- cado and applying Shigenobu Kobayashi’s color theory I was able to take on a wholenew understanding of the areas atmosphere. e multiple businesses all tend to draw oncertain color schemes that create similar feelings. Pure, genuine, vivid, natural, friendly, chic, urbane, cultivated. A er extracting and organizing the colors found within the neighborhood I was able to come up with these words by applying Kobayashi’s wordimage theory. In order to further accentuate these feelings I wanted to further integrate the colors that create these feelings within the environment. By replacing the existing trash receptacles (that contained only one color) with new receptacles, designed with a color palette that encompasses all of these feelings, I feel I have accomplished my goal. rough the application of Kobayashi’s theory and using his techniques I was able to further examine and understand the atmosphere created by the colors in the CesarChavez neighborhood. I now nd myself applying Kobayashi’s theory and technique tomany di erent neighborhoods, especially my own. is is a valuable tool that I will be able to use for all kinds of environments in the future. ank you.

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