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REGIONAL
AND GLOBAL
 STRATEGY
     Econ. Christian Suárez
               Molina, MAE    1
International business
The study of transactions taking place across
national borders for the purpose of satisfying
the needs of individuals and organizations

             Multinational enterprises (MNEs)
A company headquartered in one country
but having operations in other countries



                           Econ. Christian Suárez
                                     Molina, MAE    2
World Business: a brief overview

         International Trade
        Exports and imports
     Foreign direct investment




                     Econ. Christian Suárez
                               Molina, MAE    3
TRIAD

   The three major trading and investment blocs
    in the international arena :the United
    States, the EU, and Japan

                       NAFTA
       North American Free Trade Agreement
   A regional free trade agreement between
    Canada, the US and Mexico


                                 Econ. Christian Suárez
                                           Molina, MAE    4
   International Trade Regulation




                      Econ. Christian Suárez
                                Molina, MAE    5
Organization for Economic Cooperation and
                    Development (OECD)

   A group of 30 relatively wealthy member countries
    that facilitates a forum for facilitates a forum for the
    discussion of economic, social and governance issues
    across the word.

                 World Trade Organization
                           (WTO)
   An international organization that deals with the rules
    of trade among member countries

          General Agreement on Tarrifs and Trade
                           (GATT)
   A major trade organization that has been established
    to negotiate trade concessions among member
    countries
                                    Econ. Christian Suárez
                                              Molina, MAE      6
   In the United States, SME’s are companies
    with up to 500 employees.
   In the EU, SME’s have between 11 and 200
    employees and sales of under US40 billion.
   In Japan, SME’s in industry have up to 300
    employees, whereas those in wholesale and
    retail have up to 150 and 50 employees,
    respectively.
   Developing countries use the World Bank
    benchmark of 11 to 150 employees and sales
    under US$5 billion
                            Econ. Christian Suárez
                                      Molina, MAE    7
   Strategic alliance : a business relationship in
    which two or more companies work together
    to achieve a collective advantage

   Factor Conditions: Land, labor, and capital




                               Econ. Christian Suárez
                                         Molina, MAE    8
Structure
              of firms
                 and
               rivalry




  Factor                                          Demand
conditions                                       conditions




              Related and
              supporting
               industries

                            Econ. Christian Suárez
                                      Molina, MAE             9
Strategic Management

 Managerial actions that include strategy
 formulation, strategy
 implementation, evaluation, and control and
 encompass a wide range of activities
 , including environmental analysis of external
 and internal conditions and evaluation of
 organizational strengths and weaknesses.

                           Econ. Christian Suárez
                                     Molina, MAE    10
1.   What is international business all about? In your answer
     be sure to include a definition of the term.
2.   What are the two primary ways in which world trade is
     conducted ?
3.   What does international trade consist of?
4.   What is the difference between international business
     and international trade?
5.   Will foreign direct investment increase or decrease in
     the current decade? Why?
6.   How important are the triad areas in promoting
     international commerce? Explain.
7.   What role does the world trade organization play in the
     international business arena? Is the WTO helpful to
     international trade or is a hindrance? Why?
                                   Econ. Christian Suárez
                                             Molina, MAE    11
8.    Multinational enterprises do not formulate
      worldwide strategies, but rather regional
      strategies. What does this statement mean and
      how does it help us better understand
      international business?
9.    How do the four determinants of national
      competitive advantage help explain how
      companies can maintain their economic
      competitiveness? Be complete in your answer
10.    What are two of the advantages associated with
      using strategic alliances?


                                 Econ. Christian Suárez
                                           Molina, MAE    12
   Big oil gets bigger
   Wal Mart




                          Econ. Christian Suárez
                                    Molina, MAE    13

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Part 1 regional and global strategy1

  • 1. REGIONAL AND GLOBAL STRATEGY Econ. Christian Suárez Molina, MAE 1
  • 2. International business The study of transactions taking place across national borders for the purpose of satisfying the needs of individuals and organizations Multinational enterprises (MNEs) A company headquartered in one country but having operations in other countries Econ. Christian Suárez Molina, MAE 2
  • 3. World Business: a brief overview International Trade  Exports and imports  Foreign direct investment Econ. Christian Suárez Molina, MAE 3
  • 4. TRIAD  The three major trading and investment blocs in the international arena :the United States, the EU, and Japan  NAFTA North American Free Trade Agreement  A regional free trade agreement between Canada, the US and Mexico Econ. Christian Suárez Molina, MAE 4
  • 5. International Trade Regulation Econ. Christian Suárez Molina, MAE 5
  • 6. Organization for Economic Cooperation and Development (OECD)  A group of 30 relatively wealthy member countries that facilitates a forum for facilitates a forum for the discussion of economic, social and governance issues across the word. World Trade Organization (WTO)  An international organization that deals with the rules of trade among member countries  General Agreement on Tarrifs and Trade  (GATT)  A major trade organization that has been established to negotiate trade concessions among member countries Econ. Christian Suárez Molina, MAE 6
  • 7. In the United States, SME’s are companies with up to 500 employees.  In the EU, SME’s have between 11 and 200 employees and sales of under US40 billion.  In Japan, SME’s in industry have up to 300 employees, whereas those in wholesale and retail have up to 150 and 50 employees, respectively.  Developing countries use the World Bank benchmark of 11 to 150 employees and sales under US$5 billion Econ. Christian Suárez Molina, MAE 7
  • 8. Strategic alliance : a business relationship in which two or more companies work together to achieve a collective advantage  Factor Conditions: Land, labor, and capital Econ. Christian Suárez Molina, MAE 8
  • 9. Structure of firms and rivalry Factor Demand conditions conditions Related and supporting industries Econ. Christian Suárez Molina, MAE 9
  • 10. Strategic Management Managerial actions that include strategy formulation, strategy implementation, evaluation, and control and encompass a wide range of activities , including environmental analysis of external and internal conditions and evaluation of organizational strengths and weaknesses. Econ. Christian Suárez Molina, MAE 10
  • 11. 1. What is international business all about? In your answer be sure to include a definition of the term. 2. What are the two primary ways in which world trade is conducted ? 3. What does international trade consist of? 4. What is the difference between international business and international trade? 5. Will foreign direct investment increase or decrease in the current decade? Why? 6. How important are the triad areas in promoting international commerce? Explain. 7. What role does the world trade organization play in the international business arena? Is the WTO helpful to international trade or is a hindrance? Why? Econ. Christian Suárez Molina, MAE 11
  • 12. 8. Multinational enterprises do not formulate worldwide strategies, but rather regional strategies. What does this statement mean and how does it help us better understand international business? 9. How do the four determinants of national competitive advantage help explain how companies can maintain their economic competitiveness? Be complete in your answer 10. What are two of the advantages associated with using strategic alliances? Econ. Christian Suárez Molina, MAE 12
  • 13. Big oil gets bigger  Wal Mart Econ. Christian Suárez Molina, MAE 13