1. SIMPLY CUSTOM
YOUR PERSONAL DESIGN &
CONSTRUCTION
PROJECT MANAGER
We add value… We create opportunity… We share the wealth!
2. SIMPLY CUSTOM
A REAL ESTATEDEVELOPMENT& CONSTRUCTION MANAGEMENTFIRM
2 737 South R. L.ThorntonFwy., Dallas, TX 75203-p.214-256-6887f.972-584-9351-email: scprojectmgt@gmail.com
TABLE OF CONTENT
INTRODUCTION
KEY PERSONNEL BIOS
JEANNETTE BROWN-SNEED
KEVIN BROWN
CONSTRUCTION DIRECT PROGRAM
KEY FACTORS TO A SUCCESSFUL PROJECT
PROJECTS COMPLETED
FEE SCHEDULE
REFERENCES
3. SIMPLY CUSTOM
A REAL ESTATEDEVELOPMENT& CONSTRUCTION MANAGEMENTFIRM
3 737 South R. L.ThorntonFwy., Dallas, TX 75203-p.214-256-6887f.972-584-9351-email: scprojectmgt@gmail.com
INTRODUCTION
SIMPLY CUSTOM is a small company with a wealth of professional experience ranging from private
development of commercial projects, residential developments, mixed use developments and public
facilities projects. We offer a complete turnkey service handling your project from concept to
completion; from site development to closing. We set down with our clients to assess the program
requirements and provide for the design and construction management services. Currently our in-
house staff consists of the following:
Kevin Brown, Partner, overseeing every aspect of every project. I am the founder of the company with
over 19 years of experience in real estate development (commercial and residential).
Kelly Brown, Partner, Office Manager overseeing the books as well as providing interior design
services. Kelly has 19 years of experience in private development and custom home building.
Jeannette Sneed, Partner. Jeannette has 35 years of experience in managing commercial design and
construction projects.
Miguel Casanova, Project Manager. Miguel has 30 years of experience in managing commercial design
and construction projects.
James McDonald, field superintendent with 17 years of experience in private development and custom
home building.
Guy Fernandez, field superintendent, with 30 years of experience in private development and custom
home building. Guy also provides drywall and painting services.
Tyson Johnson, field superintendent, with 5 years of experience in private development and custom
home building.
Design Team: In-house and Multiple Architectural/Engineering Associates
Our team processes allow us to provide architectural and engineering design services as well as explore
the lowest responsible bids upholding the quality and integrity of construction means and methods.
4. SIMPLY CUSTOM
A REAL ESTATEDEVELOPMENT& CONSTRUCTION MANAGEMENTFIRM
4 737 South R. L.ThorntonFwy., Dallas, TX 75203-p.214-256-6887f.972-584-9351-email: scprojectmgt@gmail.com
KEY PERSONNEL BIOS
Jeannette Brown-Sneed, Partner
Ms. Brown-Sneed has over 35 years of project/construction management experience for
architecture/engineering projects. Her design and construction related background includes site
assessment for acquisition, environmental assessments, feasibility studies, master planning, budgeting,
scheduling, and short- and long-range strategic planning.
Prior to joining Simply Custom, Ms. Brown-Sneed had an extensive career with the City of Dallas as a
project manager, facility manager and facilitator of commercial (municipal) design and construction
projects. As head of Library, Facilities and Capital Projects she managed a $55.5 million budget and
aided in the development of a 144,000,000 million dollar budget prior to retiring from the City, to
assure that library facilities would be replaced and/or renovated for years to come. This budget
included the $46,200,973 that was approved in the last City Bond Election for library facilities. During
her 27 years tenure with the City, she worked in Water Engineering; Public Works Engineering (civil);
Public Works Facilities, Planning and Construction Division; Equipment and Building Services Design
and Construction Division; and, Library Facilities and Capital Projects Division.
Before joining the City of Dallas, Ms. Brown-Sneed was an architectural drafter with The Oglesby Group
architectural firm (now Oglesby-Greene, Inc.) under the leadership of the late Bud Oglesby.
Ms. Brown-Sneed, an architect by trade, attended Cooke County Jr. College and the University of Texas
at Arlington, School of Architecture and Environmental Design, with a major in Architecture and minor
in Civil Engineering.
Ms. Brown-Sneed’s Major Achievements and Accomplishments include:
Special recognition from former Mayor Laura Miller for an outstanding career and major
accomplishments and awards, including being named as the First African American Female
Architectural Project Manager for the City of Dallas.
Commitment to Excellence award from Councilmember Maxine Thornton-Reese.
Excellence in Service award from Councilmember Leo Chaney.
Commitment to Excellence award from the Department of Public Works.
Dallas Public Library’s most prestigious award… Employee of the Year.
Facilitating the development of the first Dallas Public Library/DSID co-locations (Arcadia Park
and Hampton Illinois).
Facilitating the first black box theaters in a public library (Hampton-Illinois Branch and the new
Pleasant Grove Branch).
Partner of Simply Custom and Simply Housing Seniors.
President of Trinity Youth Development (a non-profit organization)
5. SIMPLY CUSTOM
A REAL ESTATEDEVELOPMENT& CONSTRUCTION MANAGEMENTFIRM
5 737 South R. L.ThorntonFwy., Dallas, TX 75203-p.214-256-6887f.972-584-9351-email: scprojectmgt@gmail.com
Kevin Brown, Partner
Mr. Brown, a native of Dallas, has over 19 years of building and construction management experience.
His firm, Simply Custom, builds commercial and residential projects for individuals, groups and real
estate investors. He develops/builds an average of $10,000,000 per year. He provides a one stop full
service that includes assisting clients with finding the financing via his banker relations; property
search, assessment, and acquisition; sub-division or individual site development; assists clients in
developing the design concept(s) and coordinating with the architects and engineers to develop the
plans; develop specifications in-house; provide quality control measures by reviewing plans and specs
for code compliance, specifying durable product and observing construction means and methods;
oversees the competitive bid processes for sub-contractor participation; provides daily oversight for
site development and construction; review invoices, maintain records and process payments to subs
and suppliers; coordinate/complete punch-list; assist client with closing; and, coordinate warranty
items.
Mr. Brown recently formed a non-profit organization named Simply Housing Seniors to help empower
senior citizens who are living in unfit conditions by replacing or repairing their homes at no cost to
them.
Prior to starting Simply Custom, Mr. Brown was a part owner and Vice President of Simpson Homes,
where he was responsible for design-build projects. During the first ten months with Simpson Homes,
Mr. Brown was responsible for marketing, sales, and construction management. He also aided in the
development of Valley Vista Estates and sold 35 homes.
Mr. Brown attended El Centro College where he majored in architecture with a minor in construction
management.
6. SIMPLY CUSTOM
A REAL ESTATEDEVELOPMENT& CONSTRUCTION MANAGEMENTFIRM
6 737 South R. L.ThorntonFwy., Dallas, TX 75203-p.214-256-6887f.972-584-9351-email: scprojectmgt@gmail.com
CONSTRUCTION DIRECT PROGRAM
Simply Custom is promoting its Construction Direct Program to families, churches and businesses
exploring a real opportunity to save big on upcoming design and/or construction projects. Our
construction direct program was designed to empower our clients, putting them in full control of their
dollars. This is done by providing project and/or construction managers instead of a general contractor
(GC), with the full service that a GC typically offers. How and why is this done? A GC is contracted to
coordinate and oversee the construction of a new development or renovation projects. GC’s offer
limited in-house services and sub-contract services to trades such as structural, mechanical, electrical,
plumbing, etc. The contract is between the owner (individuals or organization) and the GC. We often
hear in the news how owners are over charged and/or hit with property liens due to padded fees and
GC’s non-payments to sub-contractors. Our unique business model eliminates construction over-run
and liens while assuring a successful project from A to Z/start to finish. As stated in the cover letter, all
trades and suppliers are paid directly. Therefore, there is no hidden cost. We negotiate and prepare
all necessary contracts; we prepare and/or coordinate necessary documents.
Not only do we offer full design/build services, we can assist you with finding the perfect site for your
project, as well as conduct a construction feasibility study to enable our clients to make an informed
decision with respect to the viability of their project including but not limited to its budget, schedule
and location.
Project Management
Site assessment and/or selection process
Environment surveys (and abatement if necessary)
Feasibility Study
Budgeting and scheduling
Assistance with bank or grant financing
In-house design and/or consultant selections
Construction Management
Warranty Care Assistance
7. SIMPLY CUSTOM
A REAL ESTATEDEVELOPMENT& CONSTRUCTION MANAGEMENTFIRM
7 737 South R. L.ThorntonFwy., Dallas, TX 75203-p.214-256-6887f.972-584-9351-email: scprojectmgt@gmail.com
KEY FACTOR TO A SUCCESSFUL PROJECT
ASSEMBLING THE RIGHT DESIGN/BUILD TEAM
o HAVING A PROFESSIONAL ADVISORONYOURSIDE
(PROJECT/CONSTRUCTIONMANAGER).
o ADVISOR’S SELECTION OF DESIGN TEAM i.e. ARCHITECT/ENGINEERS.
o ADVISOR’S SELECTION OF QUALIFIED SUB CONTRACTORS AND SUPPLIERS.
DEVELOPMENT OF BUILDING PROGRAM REQUIREMENTS
o LISTENING TO THE CLIENT TO THOROGHLY UNDERSTAND THEIR NEEDS,
DESIGN IDEAS AND FUNCTIONALITY.
o EVAILUATING THE PROJECT SITE i.e. CONDUCTING SOILS ANALYSIS,
LOCATION UTILITIES…
o UNDERSTANDING AND WORKING WITH BUDGET RESTRAINTS.
o DEVELOPING A REALISTIC PROJECT SCHEDULE.
QUALITY CONTROL
o DEVELOP AND REVIEW PLANS AND SPECIFIACTIONS TO MEET ALL CITY AND
STATE CODE REQUIRMENTS.
o MANAGING THE CONSTRUCTION PROCESS TO ASSURE STRUCTURAL AND
DESIGN INTEGRITY.
8. SIMPLY CUSTOM
A REAL ESTATEDEVELOPMENT& CONSTRUCTION MANAGEMENTFIRM
8 737 South R. L.ThorntonFwy., Dallas, TX 75203-p.214-256-6887f.972-584-9351-email: scprojectmgt@gmail.com
PROJECTS COMPLETED
Commercial (Public/Mixed Use): Arcadia Park Branch Library and Arcadia Park Elementary School (a 18,000 s.f.
public library connected to a 90,500 s.f. elementary school by a breezeway). Project completed in 2005. The
library’s portion was approximately $4.8 million. The school cost $11.2 million.
View of Library Entry South Elevation of Library and School
9. SIMPLY CUSTOM
A REAL ESTATEDEVELOPMENT& CONSTRUCTION MANAGEMENTFIRM
9 737 South R. L.ThorntonFwy., Dallas, TX 75203 -- p.214-507-2472,f.972-584-9351 -- email: scprojectmgt@gmail.com
Audelia Road Branch Reconstruction
10045 Audelia Road
Dallas, TX 75238
Size: Orig. 12,000; New 18,000
Budget: approx. $3.2M
This building was gutted to shale and
expanded to give a complete new look.
Grauwyler Park Branch Library
2146 Gilford Street, 75235
Completed 2006
Size: 12,700 s.f.
Budget $4.5 M
Hampton Illinois Branch
2951 South Hampton Road, 75224
Completed 2006; Size: 20,000 s.f.
Budget: $5.6 million (Library)
This is the second City of Dallas/DISD co-
location and houses the City’s 1st Black Box
Theater in a branch library. One our goal
was to give the library its own identity. LEED
certified “GOLD”!
Paul L. Dunbar, Lancaster-Kiest Branch
2008 East Kiest Blvd
Dallas, TX 75216
Size: 18,000 s.f.
Completed 2006
Budget: $4.8. million
Timberglen Branch
18505 Midway Road
Dallas, TX 75287
Completed 2006
Budget: $5.4 million
10. SIMPLY CUSTOM
A REAL ESTATEDEVELOPMENT& CONSTRUCTION MANAGEMENTFIRM
10 737 South R. L.ThorntonFwy., Dallas, TX 75203 -- p.214-507-2472,f.972-584-9351 -- email: scprojectmgt@gmail.com
COMMERCIAL/RETAIL, IN-HOUSE DESIGN/BUILD INERIOR FINISH-OUT PROJECTS
Kumon Learning Center
Southlake Branch
Completed: 2009
Budget: $125,000
This was a design/build
project which consisted of
gutting out office space and
constructing walls for
reception, office, conference,
class rooms, kitchen and
bathrooms.
St. Luke United Methodist
Church (The Village)
1915 N. Hampton Rd.
Desoto, TX
Completed: 2010
Budget $75,000
This was a design/build
project consisting of gutting
office spaces and constructing
a sanctuary, kitchen and
bathrooms. This project was
such a success, they have just
hired us to complete a master
plan for new 11 acre site
development
11. SIMPLY CUSTOM
A REAL ESTATEDEVELOPMENT& CONSTRUCTION MANAGEMENTFIRM
11 737 South R. L.ThorntonFwy., Dallas, TX 75203 -- p.214-507-2472,f.972-584-9351 -- email: scprojectmgt@gmail.com
RESIDENTIAL CONSTRUCTION
Simply Custom have built homes ranging from $100,000 to 1 million (below are a few examples). No
matter how large or small, the same care and attention to details is exemplified.
12. SIMPLY CUSTOM
A REAL ESTATEDEVELOPMENT& CONSTRUCTION MANAGEMENTFIRM
12 737 South R. L.ThorntonFwy., Dallas, TX 75203 -- p.214-507-2472,f.972-584-9351 -- email: scprojectmgt@gmail.com
COMMERCIAL/SALON, IN-HOUSE DESIGN/BUILD INERIOR FINISH-OUT PROJECTS
13. SIMPLY CUSTOM
A REAL ESTATEDEVELOPMENT& CONSTRUCTION MANAGEMENTFIRM
13 737 South R. L.ThorntonFwy., Dallas, TX 75203 -- p.214-507-2472,f.972-584-9351 -- email: scprojectmgt@gmail.com
LIST OF REFERENCES
The Village UnitedMethodistChurch
19 15 N. HamptonBlvd.
DeSoto,TX
PastorDerekJacobs
214-316-6867
True Believersof ChristCommunityChurch
4703 S. Peachtree Rd.
Bach Spring,TX
PastorMartin Dorsey
972-913-2113
UnitedCommunityBank(UCB)
2100 FM 407
HighlandVillage,TX75077
Jerrell Jenkins,Sr.Vice President
972-317-9935
InterimLenderforeightyears
InwoodNational Bank
Kyle Shipp,Vice President
2220 San Jacinto
Denton,TX.75205
940-382-1729
JehoshaphatEnterprise
RobertPerry,President
1006 AllanSt.
Dallas,TX
832-816-5968
Rank Enterprise,Dr.Neil Ziegler,Owner
1413 LindaLane
CedarHill,TX 75104
248-462-0540
Good Hair Day Salon,LaTarah Edmond Owner
259 CedarRidge
Duncanville,TX 75116
972-296-0640
Eye Candy BrowSalon,Crystal Barnett,Owner
13531 MontfortDrive
Dallas,TX
972-233-2769
WomenInvestinginReal Estate
1023 S Main St.
Duncanville,TX 75116
972-283-9473
Client/Investor
N&S Homes
NorrisNeal
707-246-0884
OldTown Mortgage
JerryHoagland,President
159 W. Main
LewisvilleTX75067
972-420-9711
FredBrodskyCompany
FredBrodsky,President
5223 Royal Ln.
Dallas,TX
214-692-9090
CityOf Lewisville
Claude King,CityManager
2017 VistaDr.
Lewisville,TX75067
972-219-3400
LockheedMartin
DerrickWilliams,Engineer
512 DavisDr.
Desoto,TX
214-802-0220
Signature SalonSuites
Lola Kelly
1701 N. Greenville,Ave.
Richardson,TX75080
214-460-2507
DallasBeauticiansAssociation
LaKeishaMontgomery,President
2716 Martin LutherKingBlvd.
214-808-9859