culture and consumer behaviour

1. CULTURE &
CONSUMER BEHAVIOUR
• Siddhant K.
• Rushikesh P.
• Rahul A.
• Sharvari R.
• Sourabh M.S.B.

2. Culture is the
characteristics &
knowledge of a particular
group of people,
encompassing language,
religion, cuisine, social
habits, music & arts.
What is Culture?
Culture is the complex
whole that includes
knowledge,belief, art, law,
morals, customsandany
othercapabilities andhabits
acquiredby humansas
membersof society.

3. Relationship between Culture and
Buying Pattern
Specify
ranges of
appropriate
behaviour
Penalties for
violating
cultural
norms

4. 3 main types of
segmentations that
affects buying patterns.
• Psychographic segmentation
• Geographic segmentation
• Demographic segmentation
Psychographic
segmentation
Geographic
segmentation
Demographic
segmentation
• Values
• Attitude
• Morals
• Interests
• Lifestyle
• Cities
• Countries
• Regions
• Rural areas
• Urban areas
• Age
• Race
• Religion
• Gender
• Family size

5. Who needs more Nutrition?
A Pregnant/ Lactating mother
Or
A normal child
Health Drinks
Psychographic example
Values of an Indian mother
for her, children are more important

6. Cricket Vs. Football
Football
Cricket

7. Football
Cricket

8. URBAN MOTHER RURAL MOTHER
Target market

9. Nuclear Family
• Husband has to go for work
• Mother is left alone to
take care of the baby
Joint Family
Lot of other people in
the family to take
care of the baby

10. Low cost campaign
Generated Recall value
By adding Indian context content
in internet.

11. How Consumer Behaviour helps a
business by
Right segmentation of market
Saving from Disaster
Formulating Right Marketing Strategy
Our Learnings-
THANKYOU
For being a wonderful Audience