FOCUS GROUPINDIAN MEDIA IMPACT ON PAKISTANI CULTURE Group Members Huriyah Khalid Butt Zareen Khan Mushayada Rauf Sidra Arshad
Mass Media Is Largely Promoting International Cultures, Traditions, Norms And Values Which Are Diversified Thus, Leaving A Huge Impact.INDIAN MEDIA IMPACT ON PAKISTANI CULTURE• Media war• Negative fame to Pakistani stars• Pakistani Film industry- bad repute.
FOCUS GROUP ONINDIAN MEDIA IMPACT ON PAKISTANI CULTURE Interactive group in a natural setting involves perceptions, observations, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Participants are free to talk about the subject with other group members.Focus Group:• Participants: 6 –Affected, –Not-Affected –Teacher –Student (Media Studies) –Neutral Person –Doctor• Questions: 7• Age Group: 20-25 years• Time: 30-45 Mins.
QUESTIONSDo you think banning Indian channels in Pakistan can help stopping culturaldisorders?Does Indian dramas give a negative impact on children under 15?Indian dramas promote hype in society. Agree or disagree?Indian dramas changed clothing patterns of Pakistani women. What do you say?Indian media is changing culture at Pakistani homes?Indian soaps resulting in bad impact on language and expressions of children? Agreeor disagree?Indians never get apart from their religion or culture e.g. holi, diwali etc. all arepromoted and celebrated at a greater level. Why not this yet adopted?
RESULT RESULT• Overall positive replies and views• People want Pakistani media industry to promote their culture and norms strongly like Indian media does.• Families should respect their home environment and control their children by what they learn from electronic, print or interactive media.
– Exploration of different – Language exploitation cultures and traditions – Hype and cultural– New fashion trends diversity– Soaps are family – Disturbances in oriented: teaching families values – Drifting away from religious values & rituals.
SUMMARY• Different Opinions and Views• Impression On Kids Specially• Less Resources In Pakistan• In India, Pakistanis Become Famous And Are Paid Good Packages.
SOLUTION• Improve Pakistan Media – More Productivity.• Preserve Pakistani culture and promote it to a larger extent• Set standards to stop Indian media culture for being heavily addressed.