Sessions slides from the London Marketing Cloud Group meeting on the 26th May 22.

1. Salesforce Marketer
Group (MC) London
26th May 2022, 6pm BST

2. Jimson Lee
CloudAnalysts
@SalesforceJim
Kerry Townsend
AmberStar Consulting
@KerryTownsend

3. Agenda
●
●
●
●
●
●
●

4. Book Review of the Month
Automating Salesforce Marketing Cloud:

5. Spring ‘Release
Marketing Cloud Summer ‘22 Release Schedule
●
●
●
●

6. Spring ‘Release (resources)
● Marketing Cloud - Release Readiness LIVE, Summer '22
⋅
● Marketing Cloud Summer ‘22 New Feature Overview
⋅

7. Upcoming Meetups
● London Marketers (MC) Group - 22nd June 6pm
● London Pardot -
● London Devs -
● London Admins -

8. London’s Calling - 10th June
Tickets are close to selling out!
londonscalling.net
●
●
●
●
●

13. London World Tour - 16th June
Streamed on Salesforce+ &
In person by invite
●
●
●
●

14. Trailblazer Happy Hour - 15th June
Community Social

15. Talk 1: Kickbox Deliverability & Validation
Ian Anton Al Iverson

16. London Marketer User Group Meeting May 2022:
Let’s Talk Deliverability
Al Iverson, Kickbox

17. Who am I?
Director of Deliverability
Products and Services
at Kickbox
For ~6 months
Prior: Director of Deliverability,
Salesforce Marketing Cloud

18. Deliverability
is the measure of whether or not
email is received in a recipient’s inbox.
Success: Mail delivered to the inbox.
Failures: Mail delivered to the spam folder
— or not delivered at all.

19. Reputation
is when ISPs and MBPs
measure your metrics
and decide if you deserve
good or bad deliverability.

20. IP vs Domain
IP Reputation: Stats observed by your sending IP address.
Not fully under your control when you share a
sending IP address with other senders.
Domain Reputation: Stats observed by your domain name.
Usually requires DKIM authentication. Usually comes
into play most often at Gmail and Microsoft.

21. Reputation is feedback driven

22. GOOD
Interactions
High Opens
High Clicks
Low Bounces
TINS Clicks
BAD
Complaints
Spamtrap Hits
High Bounces
Low Opens
Low Clicks

23. GOOD DATA
WANTED MAIL
EXPECTED MAIL
NO THIRD-PARTY DATA
NO PURCHASED LISTS

24. SFMC
Opens
Clicks
Bounces
Complaints
KICKBOX
Inbox
Placement
Blocklists
Pre-Check
DMARC
Verification

25. Measuring Deliverability
SFMC Tools can tell you very useful information:
● Email Performance by Domain Reporting
● Spam Complaint Report
● Request “raw” bounce information via Automation Studio or
request from support
● And more…
But it doesn’t tell you everything…
● Inbox placement, blocklist testing, and more (Kickbox).
● Authentication / config checks from KBXSCORE (free!)

26. Ways to Verify
Email List Verification
Upload
]]
Upload your email contacts directly into Kickbox to detect
problematic email addresses before you send your
campaigns.

27. Ways to Verify
Real-Time Verification
]]
Connect the Kickbox API anywhere you capture email
addresses online to verify in real-time.
Instantly identify mistyped or invalid email addresses &
prompt users to type a valid email address to help prevent
abuse & connect with more customers.
Verification at Point-of-Capture

36. Warning vs. Fixing
Inbox Placement & Blocklist Monitoring
alert you of issues — but what do you do
when an issue is found?
● Improve Data
● Improve Engagement
● Adjust Strategy
● Get Consulting Help from Kickbox!

37. Kickbox Live: Get BIMI With It
June 1st @ 6pm BST
Register here:
https:/
/get.kickbox.com/live-bimi-workshop/

38. Questions? al@kickbox.com
Learn more: kickbox.com
And kbxscore.com