The document summarizes an upcoming Salesforce Marketer Group meeting that will include a presentation on demystifying Salesforce's Customer Data Platform (CDP). The meeting agenda includes welcoming remarks, announcements about the group name change, and a main talk by Chuma Ulasi on sharing the vision for Salesforce CDP, discussing how it provides a marketing friendly platform for identity management, audience creation, and AI insights. There will also be time for Q&A and discussion.

1. Salesforce Marketer
Group (MC) London
17th Sept 2020, 6pm BST
Demystifying Salesforce’s CDP

2. Jimson Lee
CloudAnalysts
@SalesforceJim
Kerry Townsend
Manager, Accenture
@KerryTownsend

3. Agenda
● Welcome
● Our new group name! (And why the name change)
● Public Service Announcements
● Demystifying Salesforce CDP with Chuma Ulesi
● Q&A/ Discussion
● Any Other Business/ Wrap Up
● Close (~7pm)

4. Group Name Change
London B2C Marketers
London Marketer (Marketing Cloud)

5. September & October Highlights
● Customer 360 Audiences GA 20 October (general availability)
Trailhead:
https://trailhead.salesforce.com/en/content/learn/modules/customer-360
-audiences-basics
● Winter ’21 release, 25 September 5pm UK
https://www.salesforce.com/form/event/release-readiness-winter-21/
● Marketing Cloud October 2020 New Feature Overview
29 October 4pm UK
https://www.salesforce.com/form/events/webinars/form-rss/2558830

6. #IdeaExchange Prioritization
Marketing Cloud Ideas have been included in the Ideas Prioritization for the 1st time
Ideas
1. Super message utilization report
2. Recycle Bin for Content
Prioritization | IdeaExchange

7. Main Talk: Demystifying Salesforce CDP
In this session Chuma will:
● Share the vision for Salesforce CDP
● Talk to us about the vision for a marketing
friendly platform
● Touch on topics like ID Management,
Audience creation and getting AI Insights.
Chuma Ulasi