Slides from the Salesforce London Marketer (Marketing Cloud) Community Group from the meeting on the 10th Feb '21. The topic this month was the Consent Management in Salesforce Marketing Cloud presented by Alessia Mastroianni.

1. Salesforce Marketer
Group (MC) London
10th Feb 2020, 6pm BST
Custom Consent Management

2. Jimson Lee
CloudAnalysts
@SalesforceJim
Kerry Townsend
AmberStar Consulting
@KerryTownsend

3. Agenda
● Welcome
● Announcements
● Release Resources
● Custom Consent Management with Alessia Mastroianni
● Q&A/Discussion
● Wrap Up

4. Salesforce Accelerate & Black History Month
● Cohort 8 are 100% African American founders
● Led by Mike Kreaden, Salesforce Accelerate program
https://www.cloudanalysts.com/cloudanalysts-announce-strategic-
services-to-opensponsorship/

5. Upcoming Meetups
● London Marketers (MC) Group - 10th March 6pm
Review of January Release Features
‘Could you review a feature?’
● London Devs - 17th Feb
● London Admins - 23rd Feb

6. 19 March 2021
@LDNsCall
@
www.londonscalling.net
Tickets Now On Sale!

7. B2C Solution Architect Study Group
● Closed Study Group - Running for 12 weeks
● Participates should already have pre-requisite certs
● Full Details in Blog Post
Is your next certification Salesforce B2C Solution Architect?
● Application deadline Midnight, 14th Feb ‘21(Sunday)

8. January Release Resources
Release Notes
https://help.salesforce.com/articleView?id=sf.mc_rn_january_2021_release.htm&type=5
January 21 Marketing Cloud Feature Overview (tomorrow)
sfdc.co/Jan21NewFeatureOverview
Marketing Cloud – Release Readiness LIVE, Spring '21
https://www.salesforce.com/video/16254726/

9. Main Talk: Custom Consent Management
In this session Alessia will:
● Explain why consent important
● Explore the Customisation Options
● Suggest Best Practices
Alessia Mastroianni

10. Q & A