In this slide deck, you will learn : >how to align your people by having a strong core purpose. >The difference between core purpose and vision > Self Check on People Strategy > Many more

1. How to Scale Your
Business

2. Why some
businesses scale
while many don’t

3. WHO?
VERNE HARNISH

4. WHO?
JEREMY HAN

6. PEOPLE
Would you enthusiastically rehire everyone in your
company?

7. PEOPLE
1. Do you hire for culture fit?
2. Does this person need to be motivated or
managed?
3. Does this person ‘wow’ you?

8. Is everyone on board with you?
Is everyone on board with you?

9. Right People
•Core Purpose – establishing the basis of culture
•Golden Circle – How do you speak the same
language and win customers
•The Big Hairy Audacious Goal (BHAG) – How to
marshal the resources of the team towards scaling
up

10. Core Purpose
https://upload.wikimedia.org/wikipedia/commons/2/27/FordGlassHouse.jpg

11. 3 Lessons we can
learn
• Core Purpose is the heart of your strategy
• Core Purpose helps you/team to make the tough
choices
• Core Purpose never changes

12. Golden Circle – How
do you speak the same
language and win
customers
• Introduced by Simon Sinek
• WHY-HOW-WHAT

13. The Golden Circle
3. Why
2. How
1. What

14. The Golden Circle
1. Why
2. How
3. What

15. The Golden Circle
https://www.theguardian.com/technology/2016/apr/04/tesla-motors-
sells-10bn-model-3-two-days
SUSTAINABLE
TRANSPORT!

16. Why
How
What

17. The Big Hairy
Audacious Goal (BHAG)
• Concept by Jim Collins
• Clear
• Compelling
• Imaginative

18. The Big Hairy
Audacious Goal (BHAG)
15x

19. The Big Hairy
Audacious Goal (BHAG)
• Create Breakthroughs
• Fuels Progress
• Sustains Progress

20. The Big Hairy
Audacious Goal (BHAG)
…BRINGS
OUT THE
BEST OF THE
UNITED
STATES…
https://en.wikipedia.org/wiki/We_choose_to_go_to_the_Moon
…SEND A
MAN TO
THE MOON
AND BACK
IN 10
YEARS…

21. The Big Hairy
Audacious Goal (BHAG)

22. Difference between
Core Purpose and Vision
• Core Purpose aligns with the customer’s
needs and aspirations, or to a greater good
• Vision is usually selfish – to be the greatest,
biggest, best etc.
• Core Purpose comes alive through the
BHAG

23. Why should your customers and
staff help you achieve your goals?
Unless it is also in their interest to do so!

24. Self-Check
As a leader, which is the area you need to work on:
Do you have a strong reason why customers want
to buy from you?
Do you have a strong reason why staff want to
scale your business with you?
Do you have a way to communicate your purpose
to your company and to your clients that RAISES
your value proposition?

26. Find us at www.growthcatalyst.com.sg OR
email us at grow@growthcatalyst.com.sg
NAME
+65 6274 0105 grow@growthcatalyst.com.sg
www.growthcatalyst.com.sg
115 Eunos Avenue 3 #05-04 Singapore 409839
www.growthcatalyst.com.sg
CONTACT US