1
Agenda
• Vision and Mission
• Difference between Vision and Mission
• Article Analysis
• Conceptual frame work of Vision...
2
Mission
What is our Business?
Microsoft's mission: To enable people and businesses
throughout the world to realize their...
3
• The mission of Farm Fresh Produce is:
“To become the number one produce store in Main
Street by selling the highest qu...
4
• The Vision of Farm Fresh Produce is
“We help the families of Main Town live happier and
healthier lives by providing t...
5
Vision
Core Ideology
-- Core Value
-- Core Purpose
Envisioned Future
-- BHAG
-- Vivid description
6
Core Value
• What is Core Value?
-- Differs from company to company
-- Choosing core values
-- Mars Group
-- Individual ...
7
Core Purpose
• Reason for being
• Cannot be fulfilled & should not be changed
• Five why ??
• It is a Guide & Inspiratio...
8
Discovering Core Ideology
• Cannot be Created but only to be discovered
• Meaningful and Inspirational for People Inside...
9
BHAG
• Big, Hairy, Audacious Goals!
• Bold missions
• Corporate booster
• Proactive thinking
• Ends justifies the means
10
BHAG
Target Common –enemy Role-model Internal
Transformation
11
Vivid Description
• Translating words to pictures
• Picture Painting
• Essential parts of Vivid description
• Ex: Henry...
12
Conclusion
“The very essence of leadership is that you have to have a
vision.”
-- Theodore Hesburgh
“Cherish your visio...
13
Thank You!
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Dk

  1. 1. 1 Agenda • Vision and Mission • Difference between Vision and Mission • Article Analysis • Conceptual frame work of Vision • Core Ideology - Core Values - Core Purpose • Envisioned Future - BHAG - Vivid Description
  2. 2. 2 Mission What is our Business? Microsoft's mission: To enable people and businesses throughout the world to realize their full potential. • Vision What do we want to become? Microsoft's vision: A personal computer in every home running Microsoft software.
  3. 3. 3 • The mission of Farm Fresh Produce is: “To become the number one produce store in Main Street by selling the highest quality, freshest farm produce, from farm to customer in under 24 hours on 75% of our range and with 98% customer satisfaction.”
  4. 4. 4 • The Vision of Farm Fresh Produce is “We help the families of Main Town live happier and healthier lives by providing the freshest, tastiest and most nutritious local produce: From local farms to your table in under 24 hours.”
  5. 5. 5 Vision Core Ideology -- Core Value -- Core Purpose Envisioned Future -- BHAG -- Vivid description
  6. 6. 6 Core Value • What is Core Value? -- Differs from company to company -- Choosing core values -- Mars Group -- Individual values
  7. 7. 7 Core Purpose • Reason for being • Cannot be fulfilled & should not be changed • Five why ?? • It is a Guide & Inspiration E.g.. 3M , HP, Nike, Sony, Wal-Mart , Walt Disney • Random Corporate Serial Killer - Game
  8. 8. 8 Discovering Core Ideology • Cannot be Created but only to be discovered • Meaningful and Inspirational for People Inside • No Confusion between Core ideology & Core Statement • Core Competencies • Deeper understanding Of Organization
  9. 9. 9 BHAG • Big, Hairy, Audacious Goals! • Bold missions • Corporate booster • Proactive thinking • Ends justifies the means
  10. 10. 10 BHAG Target Common –enemy Role-model Internal Transformation
  11. 11. 11 Vivid Description • Translating words to pictures • Picture Painting • Essential parts of Vivid description • Ex: Henry Ford Ambani’s vision A P J Abdul Kalam’s Vision 2020
  12. 12. 12 Conclusion “The very essence of leadership is that you have to have a vision.” -- Theodore Hesburgh “Cherish your vision and your dreams as they are the children of your soul; the blueprints of your ultimate achievements.” -- Napoleon Hill
  13. 13. 13 Thank You!

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