The document discusses 5 emerging recruitment trends for 2020: (1) employer branding, (2) use of artificial intelligence in recruitment screening and matching, (3) delivering a positive candidate experience, (4) using social media for recruitment, and (5) leveraging real-time analytics for predictive recruiting insights. Recruitment is shifting from solely hiring candidates to also focusing on employer branding, candidate experience, and using new technologies like AI and analytics to optimize the hiring process.

1. 5 Recruitment
Trends You
Should Follow in
2020
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2. Quick Index
What are the main points?
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Recruiting and hiring have started to take a new shape with these
emerging recruitment trends for 2020. In other words, recruitment
is no longer about hiring talented candidates for your jobs.
INTRODUCTION
Employer Branding
Artificial Intelligence
Social Media
Recruiting
Real-time
Analytics
Candidate
Experience

3. Introduction
Many ‘tried-and-true’ recruitment strategies that have always aided
recruitment processes are still solid trends in the recruiting industry today.
But, due to the constantly evolving technology available for companies for
hiring, the recruitment processes are beginning to change.
Recruiting and hiring have started to take a new shape with these emerging
recruitment trends for 2020. In other words, recruitment is no longer about
hiring talented candidates for your jobs. Having a strong employer brand,
delivering a great candidate experience, providing better employee
experience, etc. matters a lot. Talent acquisition today has become more like
how you present your company to your prospective candidates in the job
market.
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4. Employer Branding
Working to establish a strong employer brand is
vital in providing the desired foundation for better
hiring. It helps in attracting the best talent and
promoting good communication with candidates.
Employer brand thus aids in setting your proposal
apart from the rest of the crowd in an increasingly
competitive hiring landscape.
Having a distinct employer branding strategy in
today’s evolving talent market is key to attracting
high-quality talents. Compelling job descriptions,
shorter application forms, etc. boost your employer
branding efforts by a great deal. And, thus helps in
attracting qualified talent and also reducing hiring
costs.
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5. Your Human Resources team needs to work on
expanding your brand’s reach. They should
improve the company’s reputation to present a
compelling offer to potential job seekers.
To draw in new talents and retain them, it is
crucial to create a robust and consistent employer
brand. You should define your employee value
propositions and accordingly, set your employer
branding goals. This strategy will allow your
organization to cultivate a dynamic and motivated
workforce. This, in turn, ultimately dictates the
success of your talent brand.
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6. With Artificial Intelligence (AI) technology becoming
increasingly available, having AI as a recruitment
strategy is rising in popularity in HR departments. AI
has applications in countless areas of hiring, right
from screening potential candidates to ongoing
communications.
AI bots help in removing human bias. It helps in
efficient candidate-job matching throughout pre-
screening, monitoring, and hiring processes using
real-time analytics. However, it needs to be properly
programmed for productive machine learning. This
requires collecting an adequate quantity of data to
mimic human interactions.
Artificial Intelligence
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Next steps
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2018
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7. Applicant Tracking System like Jobsoid is powered
by AI-based Smart Filter Intelligence. This Smart
Filter helps you shortlist the best candidates in a few
clicks.
By utilizing an ATS that works on AI technology, you
can hence streamline your hiring processes for
finding ideal candidates. The future of HR relies on
data analysis, pattern recognition, and natural
language processing. Technology is certainly making
advancements to eliminate manual screening efforts
and improve the overall hiring experience.
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Next steps
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Step 1
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8. Candidate
Experience
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Speaking of the candidate experience, delivering a
great candidate experience promotes a positive
image of the company. In addition to this, you can
encourage your candidates to share their positive
reviews through a variety of social media platforms.
This also helps in creating a consistent company
image and promoting a good reputation.

9. The success of recruitment marketing efforts
depends largely on how your prospective candidates
feel about your company. It depends on your
employees’ perception of your organization as well.
Candidate experience is an effective metric in
building a company brand. It helps in boosting your
marketing strategies at every stage – from sourcing,
hiring, and communication.
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10. Social Media Recruiting
Social Media has increasingly become a relevant platform for
proactive recruitment marketing for businesses across all
industries. HR Leaders are using it not just for recruiting but
also as a medium for sourcing and even hiring new talents.
It is found that connecting with potential candidates through
the channels of communication they prefer offers the most
advantages. In addition to this, social media offers extensive
access to a huge candidate market and allows candidate
engagement or seamless communication. You can leverage
social media to perform various HR functions like posting job
vacancies, searching for candidates, and engaging potential
talent.Social media also offers inherent access to a broader
audience and remote access through mobile platforms.
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11. Real-time Analytics
Predictive analytics are at the core of successful recruiting
strategies by offering insights into candidate expectations
with data-driven metrics. This is known to be the most
effective HR hiring strategies, as well as helped in
enhancing the quality of hire.
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Leveraging analytics for recruitment purposes indicates
future HR trends and practices in the rapidly evolving
recruitment landscape.

12. JOBSOID
Staying on top of the recruitment game thus becomes
a need of the hour. Jobsoid can help you streamline
your existing recruitment process and optimize it to
hire better candidates faster.
Sign up for a Free Jobsoid account today.
The face of recruitment marketing is shifting every day.
Some established techniques still hold up with a few
adaptations to keep up with emerging channels of
communication. But, there are plenty of new recruitment
trends that are rapidly rising in 2020.

13. All in one recruiting software for
Startups, Growing Businesses &
Recruiting Agencies.
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