(1888 PressRelease) Read more about the impacts of COVID-19 on women technology entrepreneurs in 2021 and necessary steps Women in Cloud is taking to address these challenges.

1. Women Technology Entrepreneurs Report Devastating Financial, Economic and
Emotional Impacts of COVID-19
(1888 PressRelease) Read more about the impacts of COVID-19 on women technology entrepreneurs in 2021
and necessary steps Women in Cloud is taking to address these challenges.
Washington - Women in Cloud, in partnership with M12, Microsoft’s venture arm, today released a report
highlighting the results of their recent survey of the impacts of the COVID-19 pandemic on women technology
entrepreneurs.
The 2021 report provides the latest data on the financial, operational and emotional effects women technology
entrepreneurs and their businesses have faced as a result of the ongoing pandemic-related lockdowns and
restrictions. This information builds upon Women in Cloud’s initial COVID-19 Impact Report, published in
2020, and provides a year-over-year comparison of the devastating blows the pandemic has dealt women
entrepreneurs, particularly those in the technology sector.
The 2021 report reveals that while the financial and operational impacts have yet to reach the 24-month
projections made by women technology entrepreneurs in 2020, ongoing restrictions could result in millions of
dollars in lost income and opportunities for women-led technology businesses. All 2021 survey respondents
reported a minimum of $10,000 in losses to date, with the majority of participants seeing $100,000 or more in
lost revenue due to operational disruptions.
“The ongoing turmoil of COVID-19 has been a mainstay in news headlines, but the major implications of the
pandemic on female founders has largely been a footnote,” said Tamara Steffens, Managing Director at M12.
“The current situation facing women-led technology businesses is urgent and dire. We must find innovative
and inclusive solutions to support women entrepreneurs. There is an incredible opportunity to improve their
access to funding and business decision makers.”

2. While the financial and operational disruptions to date have yet to result in the loss predicted by women
technology entrepreneurs at the onset of the pandemic, the emotional toll on business owners and their
employees has proven to be much worse than initially anticipated. Reports of negative or somewhat negative
emotional impacts are more than 22 percent higher than they were in 2020, while responses of higher stress
and anxiety levels were indicated by more than 82 percent of 2021 respondents, a six percent increase from
2020 responses.
“The outcomes of the 2021 edition of the COVID-19 Impact Survey, and challenges women entrepreneurs are
facing as a result of the pandemic, increase the need and importance of Women in Cloud’s mission and the
collective action we are taking with other individuals, organizations and governments,” said Chaitra
Vedullapalli, Women in Cloud President and Co-Founder.
To meet the needs of the overwhelming number of survey participants who noted “warm introductions” as a
beneficial solution to support economic recovery, Women in Cloud has developed a streamlined platform
called Get Introduced to facilitate introductions between women in technology and potential clients, sponsors,
mentors and advisors. The newly launched solution allows women technologists easy access to Women in
Cloud’s large and growing network of industry leaders, driving the connections and collaborations required to
support women-led businesses in their recuperation from the pandemic-related impacts, and future growth and
sustainability.
To read more about the impacts of COVID-19 on women technology entrepreneurs, and the turnkey solutions
proposed by Women in Cloud and M12, download the full impact survey report at
https://www.womenincloud.com/empowheraccess-campaign/
For quotes, questions or additional information, please contact:
Olivia Bechthold
PR & Marketing Manager, Women in Cloud
wicmarketing ( @ ) womenincloud dot com
https://www.womenincloud.com