Domino's JASP Analysis

2. Objectives
• Analyze Gender Distribution
• How Pizza is Obtained
• Customer Retention Strategy
• Pizza Consumption Per Month
by Customers
• Where Customers Live
• Summary

3. 38%
62%
Gender Survey Distribution

4. What?
Over Half of Our
Sample is Male
So What?
More Results
Come From
Males in This
Study
Now What?
Next Survey
Focus on Equal
Gender
Distribution

5. 57%
42%
1%
0%
10%
20%
30%
40%
50%
60%
70%
Pick Up Delivery Dine In
How Do Customers Get Our Pizza?

6. What?
How Customers
Get Our Pizza?
So What?
Over Half of
Customers Pick-
Up Pizza
Now What?
Attract
Customers to
Dine-In More

7. No
38%
Yes
62%
Do Customers Generally Order From
the Same Pizza Place Every Time?

8. What?
Do Customers
Go to the Same
Pizza Place
Every Time?
So What?
The Majority of
Customers are
Loyal to a Pizza
Brand
Now What?
Focus More on
Retaining
Customers

9. 18%
39%
31%
8%
0%
10%
20%
30%
40%
50%
Less than 1 time a
month
1 - 2 times a
month
3 - 5 times a
month
6 - 10 times a
month
Frequency of Customer Pizza Consumption Per Month

10. What?
How Often Do
Customers Eat
Pizza?
So What?
Approximately
40% of
Customers Eat
Pizza 1-2x a
Month
Now What?
Set Goal of
Increasing
Consumption to
3-5x a Month

11. Off-
Campus
90%
On-Campus
10%
Where Do Customers Live?

12. What?
Where Do
Customers Live?
So What?
Only 10% of
Customers are
On-Campus
Now What?
Make Pizza
More Accessible
to On-Campus
Customers

13. SUMMARY