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SEASON ANALYSIS TILL DATE
DATA TAKEN- SS17
REFERENCE SHEET- BRAND DASHBOARD
Brand Net Sales Sum of (NSV) Sale to PLP
%
contribution
Jack and Jones 3160 31 1.10 18%
Blue Saint 3783 25 1.52 14%
Locomotive 2504 20 1.51 11%
Kultprit 2621 19 2.10 11%
Bare Denim By Pantaloons 1954 14 1.72 8%
Peter England Jeans 915 10 1.17 6%
Levis 766 9 0.84 5%
Status Quo 1226 9 1.45 5%
SF Jeans By Pantaloons 898 8 1.14 5%
Spykar 662 7 1.03 4%
NSV for top 10 Denim Brands
Average Sales to PLP for Men’s wear is – 1.31
Department Denim – Top 10 Brands
LEVI’S-PRODUCT LEVEL
Product Net Sales (NSV) Sale to PLP % Contri
T-shirt 369 3.19 1.19 35%
Shirt 121 2.22 0.64 24%
Polo 188 2.01 1.81 22%
Jeans 88 1.78 0.46 19%
Grand Total 766 9.19 0.92 100%
T-SHIRT POLO
Color Net Sales (NSV) Sale to PLP % Contri
Black 113 0.94 1.18 30%
Grey 71 0.64 1.59 20%
White 82 0.73 0.83 23%
Red 40 0.34 1.88 11%
Blue 43 0.40 1.05 12%
Yellow 17 0.12 1.60 4%
Orange 3 0.03 1.03 1%
Grand Total 369 3.19 1.19 100%
COLOR Net Sales (NSV) Sale to PLP % Contri
Black 75 0.74 2.11 37%
Red 60 0.61 1.67 31%
Grey 20 0.24 1.42 12%
Yellow 33 0.41 2.29 20%
Grand Total 188 2.01 1.81 100%
SHIRT JEANS
Color Net Sales (NSV)
Sale to
PLP
% Contri
Black 24 0.47 0.40 21%
Blue 66 1.21 0.67 54%
Green 2 0.03 0.22 1%
White 24 0.44 1.15 20%
Yellow 5 0.07 0.41 3%
Grand
Total
121 2.22 0.64 100%
Fit Net Sales (NSV) Sale to PLP % Contri
511 43 0.9 0.4 49%
65504 38 0.7 0.7 43%
513 4 0.1 0.2 5%
512 3 0.1 0.1 3%
Grand Total 88 1.8 0.5 100%
Style code Net sales MRP NSV Sale to PLP
LEVIS17AMDMTE9004130 9 1099 0.070 4.282
LEVIS17AMDMTE9004L05 63 1299 0.572 3.867
LEVIS17AMDMTE9013109 6 1299 0.045 2.623
LEVIS17AMDMTE9001010 2 1099 0.015 2.107
LEVIS17AMDMTE9004500 20 1099 0.166 1.785
T-SHIRT- TOP 5 STYLES
Style code Net sales MRP NSV Sale to PLP
LEVIS17AMDMSH9001000 5 1799 0.054 1.674
LEVIS17AMDMSH9000L50 12 2299 0.171 1.536
LEVIS17AMDMSH9000950 5 1799 0.077 1.427
LEVIS17AMDMSH9000650 16 2599 0.333 0.731
LEVIS17AMDMSH9001450 6 2599 0.117 0.720
SHIRTS- TOP 5 STYLES
Style code Net sales MRP NSV Sale to PLP
LEVIS17AMDMPO9004210 33 1799 0.412 2.285
LEVIS17AMDMPO9003009 75 1199 0.743 2.111
LEVIS17AMDMPO9000830 23 1599 0.279 1.996
LEVIS17AMDMPO9003930 7 1599 0.068 1.588
LEVIS17AMDMPO9002630 30 1199 0.265 1.436
POLO- TOP 5 STYLES
Style code Net Sales MRP NSV Sales to PLP
LEVIS17AMDMJS9003L50 8 3399 0.121 2.187
LEVIS17AMDMJS9015050 6 2799 0.125 0.933
LEVIS17AMDMJS9004S50 2 3399 0.043 0.743
LEVIS17AMDMJS9000550 3 3399 0.069 0.704
LEVIS17AMDMJS9000309 8 3199 0.144 0.644
JEANS-TOP FIVE STYLES
THANK YOU

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Levi's analysis

  • 1. SEASON ANALYSIS TILL DATE DATA TAKEN- SS17 REFERENCE SHEET- BRAND DASHBOARD
  • 2. Brand Net Sales Sum of (NSV) Sale to PLP % contribution Jack and Jones 3160 31 1.10 18% Blue Saint 3783 25 1.52 14% Locomotive 2504 20 1.51 11% Kultprit 2621 19 2.10 11% Bare Denim By Pantaloons 1954 14 1.72 8% Peter England Jeans 915 10 1.17 6% Levis 766 9 0.84 5% Status Quo 1226 9 1.45 5% SF Jeans By Pantaloons 898 8 1.14 5% Spykar 662 7 1.03 4% NSV for top 10 Denim Brands Average Sales to PLP for Men’s wear is – 1.31 Department Denim – Top 10 Brands
  • 3. LEVI’S-PRODUCT LEVEL Product Net Sales (NSV) Sale to PLP % Contri T-shirt 369 3.19 1.19 35% Shirt 121 2.22 0.64 24% Polo 188 2.01 1.81 22% Jeans 88 1.78 0.46 19% Grand Total 766 9.19 0.92 100%
  • 4. T-SHIRT POLO Color Net Sales (NSV) Sale to PLP % Contri Black 113 0.94 1.18 30% Grey 71 0.64 1.59 20% White 82 0.73 0.83 23% Red 40 0.34 1.88 11% Blue 43 0.40 1.05 12% Yellow 17 0.12 1.60 4% Orange 3 0.03 1.03 1% Grand Total 369 3.19 1.19 100% COLOR Net Sales (NSV) Sale to PLP % Contri Black 75 0.74 2.11 37% Red 60 0.61 1.67 31% Grey 20 0.24 1.42 12% Yellow 33 0.41 2.29 20% Grand Total 188 2.01 1.81 100%
  • 5. SHIRT JEANS Color Net Sales (NSV) Sale to PLP % Contri Black 24 0.47 0.40 21% Blue 66 1.21 0.67 54% Green 2 0.03 0.22 1% White 24 0.44 1.15 20% Yellow 5 0.07 0.41 3% Grand Total 121 2.22 0.64 100% Fit Net Sales (NSV) Sale to PLP % Contri 511 43 0.9 0.4 49% 65504 38 0.7 0.7 43% 513 4 0.1 0.2 5% 512 3 0.1 0.1 3% Grand Total 88 1.8 0.5 100%
  • 6. Style code Net sales MRP NSV Sale to PLP LEVIS17AMDMTE9004130 9 1099 0.070 4.282 LEVIS17AMDMTE9004L05 63 1299 0.572 3.867 LEVIS17AMDMTE9013109 6 1299 0.045 2.623 LEVIS17AMDMTE9001010 2 1099 0.015 2.107 LEVIS17AMDMTE9004500 20 1099 0.166 1.785 T-SHIRT- TOP 5 STYLES
  • 7. Style code Net sales MRP NSV Sale to PLP LEVIS17AMDMSH9001000 5 1799 0.054 1.674 LEVIS17AMDMSH9000L50 12 2299 0.171 1.536 LEVIS17AMDMSH9000950 5 1799 0.077 1.427 LEVIS17AMDMSH9000650 16 2599 0.333 0.731 LEVIS17AMDMSH9001450 6 2599 0.117 0.720 SHIRTS- TOP 5 STYLES
  • 8. Style code Net sales MRP NSV Sale to PLP LEVIS17AMDMPO9004210 33 1799 0.412 2.285 LEVIS17AMDMPO9003009 75 1199 0.743 2.111 LEVIS17AMDMPO9000830 23 1599 0.279 1.996 LEVIS17AMDMPO9003930 7 1599 0.068 1.588 LEVIS17AMDMPO9002630 30 1199 0.265 1.436 POLO- TOP 5 STYLES
  • 9. Style code Net Sales MRP NSV Sales to PLP LEVIS17AMDMJS9003L50 8 3399 0.121 2.187 LEVIS17AMDMJS9015050 6 2799 0.125 0.933 LEVIS17AMDMJS9004S50 2 3399 0.043 0.743 LEVIS17AMDMJS9000550 3 3399 0.069 0.704 LEVIS17AMDMJS9000309 8 3199 0.144 0.644 JEANS-TOP FIVE STYLES