Summer Internship 2017 (Abof.com)

1. Internship Details
By:
Kaustuv Ku. Das Mohapatra ( Pearl Academy, New Delhi)
Radhika Pendharkar (NIFT, Bhopal)
Karan Pratap Singh (NIFT, Patna)
CIR
FAST SELLERS
AND SLOW
SELLERS
SEASON
ANALYSIS FOR
LEVIS SS18
BUYING
TEAM - Menswear Partner Brands
June-July’17

2. 1/18/2018 2
PROJECT-1
Weekly/ Monthly Analysis of
CIR products and find
measurable ways to reduce CIR
• Quality Control
• Size chart Control
• Better understanding of
consumer returned reasons
vs actual
• Consumer Dislikes
• RTV/Discontinuing
PROJECT OBJECTIVE BENEFITS TO THE DEPARTMENT
Weekly/ Monthly Analysis of
CIR products and find
measurable ways to reduce CIR

3. 1/18/2018 3
Collection of CIR data and Sales
Exclusion of Women’s wear, Footwear, Active wear
and ABOF
Form Buckets : 1)Size-Chart rework 2) Quality 3)
Customer Abuse 4)Catalogue 5)No issue
Top Contributing style codes sent to Warehouse
Physical Analysis of Style codes for various returned
parameters - Size, Fit, Defect, quality, color
Comparative analysis of actual returned reason vs inspected
actual reason- Take Actions
PROCESS FLOW-CIR
CIR-
Cycle 1
• 1st April-13th June’17
CIR-
Cycle 2
• 1st June-30th June’17

4. 1/18/2018 4
CIR- Analysis External Menswear
4
Department Orders Return-Refund % Return
Casual 10337 -1003 9.70%
Denim 9059 -1013 11.20%
Formal 923 -88 9.50%
Grand Total 20319 -2104 10.40%
Products and Brand contributing to CIR-
June’17
• In tops Polo(12%) & Shirt (10%),
 UCB (15.6%) in Polo.
• In Bottoms Jeans(15%) & Chinos (14%),
 Peter England Jeans (16.5%),
internship-june'17 data.xlsx
Month wise (April-May-June)
Department wise- June’17
Group wise-June’17
Business_Type Month Front Orders Return-Refund % Return
External
Apr-17 15406 -1739 11.29%
May-17 14580 -1818 12.47%
Jun-17 20319 -2104 10.40%
External Total 50305 -5661 11.25%
Group Order Return-Refund % Return
Tops 16654 -1651 9.90%
Bottoms 3665 -453 12.40%
Grand Total 20319 -2104 10.40%

5. 1/18/2018 5
Brand wise Ranking
1/18/2018 5
June May
Type Brand June Orders June Returns June % Return June Rank May Orders May Returns May % Return May Rank
OR Indian Terrain 189 -33 17% 2 140 -21 15% 15
OR Wrangler 208 -36 17% 3 211 -34 16% 7
OR Pepe 187 -29 16% 4 98 -15 15% 12
SOR Wear Your Mind 338 -51 15% 5 459 -60 13% 24
SOR Mudo 140 -20 14% 7 110 -17 15% 11
SOR Antigravity 233 -28 12% 13 163 -8 5% 38
SOR Gritstones 1546 -181 12% 14 1251 -123 10% 32
OR Louis Philippe 170 -18 11% 21 55 -4 7% 35
SOR Urban Eagle By Pantaloons 295 -31 11% 22 383 -34 9% 34
OR Van Heusen 203 -20 10% 27 116 -7 6% 37
Top 10 brands total 3509 -447 13% 118 2986 -323 11% 245
Menswear PB Total 20319 -2104 10% 14580 -1818 12%
Exit Brands – Wear Your Mind , Wrangler, Lee.
Brands CIR Increased from May to June
• These brand contribute 21% of the total June’17 return

6. 1/18/2018 6
Brands CIR decreased from May to June
June May
Type Brand Department Orders Returns % Return Rank Orders Returns % Return Rank
OR Peter England Jeans Denim 542 -75 14% 8 235 -37 16% 8
SOR Spykar Denim 288 -35 12% 11 192 -30 16% 10
OR Levis Denim 322 -39 12% 12 204 -34 17% 6
OR United Colors Of Benetton Casual 1115 -127 11% 17 252 -57 23% 1
OR Peter England Formal 176 -18 10% 24 184 -27 15% 16
OR Breakbounce Casual 394 -39 10% 26 358 -54 15% 14
OR Allen Solly Casual 438 -40 9% 30 274 -43 16% 9
SOR Status Quo Denim 620 -56 9% 32 394 -55 14% 21
SOR Duke Casual 487 -42 9% 34 235 -45 19% 2
SOR Park Avenue Formal 236 -18 8% 35 209 -30 14% 20
C:UsersPrakashDesktopinternship-june'17 data.xlsx

7. 1/18/2018 7
Movement of Returns to different
bins
7
CIR qty 2104 % Moved
Moved to saleable 1572 75%
Quarantine 532 25%
RTV 455 86%
Scrap 77 14%
Front Orders 20319
CIR %age 0.38%
With reference to June CIR-data

8. 1/18/2018 8
Catalogue Issue
Specially Neon Colour & Blue
Shade difference
C:UsersPrakashDesktop
action taken for high cir
brands.pptx
Customer Abuse –
• Duplicate Product
• Used Products
• No MRP Tag
• Stain & Cut
• Perfume / Used
Size Chart Rework
• Highlander Shirts – High
• Highlander Jeans – High
• Blue saint Jeans – High
• Gritstones T-shirts – High
Quality Issue
• Gritstones T-shirts – Zip &
Thumbhole , Broken Stitch
• Chest Print Highlander T-
shirts Quality
• Locomotive Loose Buttons
Description of issues
Catalogu
e Issue
Customer
Abuse
No
issue
Quality
Issue
Size chart
rework
Grand
Total
Allen Solly 1 1
Bare Denim 1 1 2
Blue Saint 3 1 4
Breakbounce 1 1
Campus sutra 1 1
Gritstones 2 10 2 3 4 21
Highlander 1 8 3 5 17
Jack and Jones 1 1 2
Kulprit 1 1 2
Locomotive 1 1 2
United Colors of Benetton 6 1 7
Grand Total 4 31 9 3 13 60
For 121 SKUs (60 Style codes)
Description of issues No. of stylecode % Result
Customer Abuse 31 52%
Size chart rework 13 22%
No issue 9 15%
Catalogue Issue 4 7%
Quality Issue 3 5%
Grand Total 60 100%
FINDINGS-CIR JUNE’17

9. 1/18/2018 9
SUGGESTIONS

10. 1/18/2018 10
1. CUSTOMISE SIZE CHART FOR LONGLINE TEE’S.
Size S M L XL
Shoulder 13 13.75 14.5 15.25
Chest 37 39 41 43
Length 28 29 30 31
KUPTA16AMDMTE92V0209
Size S M L XL
Shoulder 15.4 16 16.75 17.5
Chest 37 39 41 43
Length 35.75 36.25 36.75 37.5
KUPTS17AMDMTE9H10A80
Previous Size chart Previous Size chart

11. 1/18/2018 11
2. INCUDE MORE SPECIFIC RETURN REASONS IN DIALOGUE BOX.
Current Return Dialogue box:
 Doesn’t include specific return
reasons.
 It remains the same for all
merchandise.

12. 1/18/2018 12
SUGGESTED RETURNS DIALOGUE BOX FOR T-SHIRTS
BENEFITS:
 Better understanding of
consumer’s returned reasons.
 It will be easier to further analyse
CIR at Product level.
 Size chart Issue %age would be
further reduced.

13. 1/18/2018 13
3. MORE ACCURATE QUALITY CHECK OF INWARDS.GRITS17AMCWTE9268G09HIGLS16AMCWSH9885350
 More accurate QC inwards, specially during
replenishment of a particular product.
 Variation in colour of Highlander Casual Fit
Denim Shirt, or else it should be mentioned on
website that shade or colour may slight vary from
the catalogue.
 Fast moving Gritstones Casual slim full sleeves T-
shirt. In replenishment half sleeves was received
which was then returned by customer.

14. 1/18/2018 14
Project Details
To identify Fast sellers -SS’17
Learning
• Interest of online consumers
• Important aspects to consider
while buying for ecommerce
portal
• Analytical skills
• Aesthetical knowledge
Process
• Extracting vital information
from the Data sheet of various
brands
• Understanding the variables
and putting information
together
Benefits to the Department
Buying
1. Style
2. Fits
3. Prints
4. Silhouettes
5. Colors
6. Price points
PROJECT -2

15. 1/18/2018 15
1. Jeans With Patch Badges
2. Slim/skinny Fit distressed jeans
1. Multicolor striped polo Tees
2. Printed regular fit t-shirts
1. Regular Fit Stretchable Jeans- Dark Tones
2. Slim fit T-shirts with chest details
1. Slim fit Casual shirts- Striped, Checkered
2. Regular fit Polo T shirts- Striped and Solid
1. Regular fit Polo T-shirts
2. T-shirts with Back Prints
1. Slim fit shrugs, Cardigans & waterfall Hoodies
2. Dual color slim fit Vests
PREMIUM, SUB- PREMIUM & VALUE BRANDS

16. 1/18/2018 16
3 TOP STORIES FROM FAST SELLER ANALYSIS
Total - T-Shirts and Vest Sales Longlines
Department GRN Quantity Net Sales Sale to PLP GRN Quantity Net Sales Sale to PLP % Con ST%
CW 45849 38384 1.87 30 19 0.76 0.00% 63%
DM 61177 48022 1.74 2370 1987 2.63 4% 84%
Grand Total 107026 86406 1.8 2400 2006 2.53 2% 84%
Total All Categories Monochrome
Department GRN Quantity Net Sales Sale to PLP GRN Quantity Net Sales Sale to PLP % cont ST%
CW 118797 97145 1.45 7710 4571 1.44 5% 59%
DM 125999 98175 1.42 10956 5690 1.17 6% 52%
FW 16363 13165 1.12 636 405 0.91 3% 64%
Grand Total 261159 208485 1.41 19302 10666 1.27 5% 55%
Total - Denim , Shirts , Shorts Sales Denim on Denim
Department GRN Quantity Net Sales Sale to PLP GRN Quantity Net Sales Sale to PLP % Con ST%
CW 40027 31536 1.24 1953 1165 1.29 4% 60%
DM 52597 40286 1.18 3566 1837 0.97 5% 52%
Grand Total 92624 71822 1.21 5519 3002 1.06 4% 54%

17. 1/18/2018 17
SEASON ANALYSIS TILL DATE
DATA TAKEN- SS17
REFERENCE SHEET- BRAND DASHBOARD
PROJECT -3

18. 1/18/2018 18
Previous Season Analysis of top 10 brands of
the department according to the NSV (Net Sale
Volume)
For buying of a particular brand, first analyse
the buying of previous season group wise
(Tops and bottom).
Product wise analysis (example in Top: Shirt,
T-shirt, Polos, Vest; in Bottom: Jeans, Trouser,
Shorts, Joggers etc)
Fit wise analysis (Example in Jeans; skinny,
slim; in shirt: regular fit, slim fit)
Color Analysis for product and further analysis
of top 5 stylecodes for each product
METHODOLOGY

19. 1/18/2018 19
Brand Net Sales NSV Sale to PLP % contribution
Jack and Jones 3160 31 1.10 18%
Blue Saint 3783 25 1.52 14%
Locomotive 2504 20 1.51 11%
Kultprit 2621 19 2.10 11%
Bare Denim By Pantaloons 1954 14 1.72 8%
Peter England Jeans 915 10 1.17 6%
Levis 766 9 0.92 5%
Status Quo 1226 9 1.45 5%
SF Jeans By Pantaloons 898 8 1.14 5%
Spykar 662 7 1.03 4%
NSV for top 10 Denim Brands
Average Sales to PLP for Men’s wear external denim is – 1.31
Department Denim – Top 10 Brands (SS17)
Product Options Net Sales NSV Sale to PLP % Contri
T-shirt 36 369 3.19 1.19 35%
Shirt 16 121 2.22 0.64 24%
Polo 6 188 2.01 1.81 22%
Jeans 23 88 1.78 0.46 19%
Grand Total 81 766 9.19 0.92 100%
LEVI’S-PRODUCT LEVEL-SS17

20. 1/18/2018 20
COLOR WISE ANALYSIS FOR
T-SHIRT
COLOR WISE ANALYSIS FOR
POLO
Color Net Sales (NSV) Sale to PLP % Contri
Black 113 0.94 1.18 30%
Grey 71 0.64 1.59 20%
White 82 0.73 0.83 23%
Red 40 0.34 1.88 11%
Blue 43 0.40 1.05 12%
Yellow 17 0.12 1.60 4%
Orange 3 0.03 1.03 1%
Grand Total 369 3.19 1.19 100%
COLOR Net Sales (NSV) Sale to PLP % Contri
Black 75 0.74 2.11 37%
Red 60 0.61 1.67 31%
Grey 20 0.24 1.42 12%
Yellow 33 0.41 2.29 20%
Grand Total 188 2.01 1.81 100%
LEVI’S COLOR LEVELANALYSIS-SS17

21. 1/18/2018 21
COLOR WISE ANALYSIS
FOR SHIRT
FIT WISE ANALYSIS FOR
JEANS
Color Net Sales (NSV)
Sale to
PLP
% Contri
Black 24 0.47 0.40 21%
Blue 66 1.21 0.67 54%
Green 2 0.03 0.22 1%
White 24 0.44 1.15 20%
Yellow 5 0.07 0.41 3%
Grand
Total
121 2.22 0.64 100%
Fit Net Sales (NSV) Sale to PLP % Contri
511 43 0.9 0.4 49%
65504 38 0.7 0.7 43%
513 4 0.1 0.2 5%
512 3 0.1 0.1 3%
Grand Total 88 1.8 0.5 100%

22. 1/18/2018 22
Style code Net sales MRP NSV Sale to PLP
LEVIS17AMDMTE9004130 9 1099 0.070 4.282
LEVIS17AMDMTE9004L05 63 1299 0.572 3.867
LEVIS17AMDMTE9013109 6 1299 0.045 2.623
LEVIS17AMDMTE9001010 2 1099 0.015 2.107
LEVIS17AMDMTE9004500 20 1099 0.166 1.785
T-SHIRT- TOP 5 STYLES

23. 1/18/2018 23
Style code Net sales MRP NSV Sale to PLP
LEVIS17AMDMSH9001000 5 1799 0.054 1.674
LEVIS17AMDMSH9000L50 12 2299 0.171 1.536
LEVIS17AMDMSH9000950 5 1799 0.077 1.427
LEVIS17AMDMSH9000650 16 2599 0.333 0.731
LEVIS17AMDMSH9001450 6 2599 0.117 0.720
SHIRTS- TOP 5 STYLES

24. 1/18/2018 24
Style code Net sales MRP NSV Sale to PLP
LEVIS17AMDMPO9004210 33 1799 0.412 2.285
LEVIS17AMDMPO9003009 75 1199 0.743 2.111
LEVIS17AMDMPO9000830 23 1599 0.279 1.996
LEVIS17AMDMPO9003930 7 1599 0.068 1.588
LEVIS17AMDMPO9002630 30 1199 0.265 1.436
POLO- TOP 5 STYLES

25. 1/18/2018 25
Style code Net Sales MRP NSV Sales to PLP
LEVIS17AMDMJS9003L50 8 3399 0.121 2.187
LEVIS17AMDMJS9015050 6 2799 0.125 0.933
LEVIS17AMDMJS9004S50 2 3399 0.043 0.743
LEVIS17AMDMJS9000550 3 3399 0.069 0.704
LEVIS17AMDMJS9000309 8 3199 0.144 0.644
JEANS-TOP FIVE STYLES

26. 1/18/2018 26
BOTTOM-MEN
Brick A B C D Options
Styled Denim-Line8 1 4 0 0 5
Classic 5 Pkt 1 7 4 0 12
Total 2 11 4 0 17
TOP-MEN
Brick A B C D Options
Other Knits 5 2 7 0 14
T-Shirt (1000 & above) 13 22 19 0 54
Polo's (13000 & above) 1 2 2 0 5
Total 19 26 28 0 73
BRICK WISE SUMMARY- SS’18
 Target: 120 Options, Buying: 90 Options (Top: 73,
Bottom: 17)
 Line-8 in bottom category was not given much
preference.
Top-Men
Brand Fit A B C D Options
Levis Regular 19 26 28 0 73
Total 19 26 28 0 73
Bottom-Men
Brand Fit A B C D Options
Levis 511 1 2 2 0 5
Levis 512 0 1 1 0 2
Levis 513 1 0 0 0 1
Levis 65504 0 6 1 0 7
Levis Baggy 0 2 0 0 2
Levis Total 2 11 4 0 17
FIT WISE SUMMARY- SS’18
 In Bottom-Men 511 and 65504 fit were best sellers in
SS17

27. 1/18/2018 27
THANK YOU