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Summer Training Project Presented To:  Presented By: Mr. Amitej Singh  Ena Verma (Faculty, PCTE)
 
Introduction to Industry ,[object Object]
Indian perspective to  FMCG industry ,[object Object],[object Object]
Categories of FMCG Sector ,[object Object],[object Object],[object Object],[object Object]
Introduction to the Group of Companies of G.S. Estates ,[object Object],[object Object],[object Object]
Vision ,[object Object],[object Object]
Organization Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction to the Firm G.S. Consumer Pvt. Ltd.
Brands of G.S. Consumer Pvt. Ltd. ,[object Object],[object Object],[object Object]
Functions of All the Departments ,[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Analysis ,[object Object],[object Object]
Contd. ,[object Object],[object Object],[object Object]
Contd. ,[object Object],[object Object],[object Object],[object Object]
Financial Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Current Ratio ,[object Object],[object Object],[object Object]
Contd. 2.28  131959020.51  301377975.73  2008 1.735  161919781.84  281005286.84  2007 1.86  124891008.94  233192311.37  2006 Ratio Current Liabilities Current Assets Year
Quick Ratio ,[object Object],[object Object],[object Object]
Contd. 1.728  13195920.51  227999387.96   2008 1.22  161919781.84  197815773.89   2007 1.395  124891008.94  174250188.68   2006 Ratio Current Liabilities Quick Assets Year
Absolute Liquid Ratio ,[object Object],[object Object],[object Object]
Contd. 0.312 13195920.51  41237724.25  2008 0.066 161919781.84  10679387.51  2007 0.024 124891008.94  3080286.39  2006 Ratio Current Liabilities Absolute Liquid Assets Year
[object Object],[object Object],[object Object]
Gross Profit Ratio ,[object Object],[object Object],[object Object]
Contd. 22.79 923425103.71   210539486.95   2008 22.39 813295714.27   182157939.14   2007 20.42 722802332.18   147597664.89   2006 Ratio Net Sales Gross Profit Year
Net Profit Ratio ,[object Object],[object Object],[object Object]
Contd. 2.186 923425103.71   20189603 2008 2.16 813295714.27   17572037.45   2007 1.53 722802332.18   11087696.05   2006 Ratio Net Sales Net Profit Years
[object Object],[object Object],[object Object]
Debt-Equity Ratio ,[object Object],[object Object],[object Object]
Contd. 1.53 154158682.04  237235822.2  2008 1.98 127602766.8  253899783.21  2007 2.15 99530857.35  214790566.32  2006 Ratio Shareholders Fund Outsiders Fund Years
Solvency Ratio ,[object Object],[object Object],[object Object]
Contd. 0.41 400096940.24   237235822.2  2008 0.32 373917550.01   253899783.21  2007 0.32 314321423.67   214790566.32  2006 Ratio Total Assets Outsiders Fund Years
Introduction of Project
Title of Project ,[object Object]
Objectives of Research ,[object Object],[object Object]
Contd. ,[object Object],[object Object]
Research Methodology
Research Design ,[object Object]
Sampling ,[object Object],[object Object],[object Object],[object Object]
Contd. ,[object Object]
Data Collection ,[object Object],[object Object],[object Object],[object Object]
Limitations of Study ,[object Object],[object Object]
Data Analysis
Q1) Time of Existence 58.6 17 More than 15 yrs 100 29 Total 27.6 8 10-15 yrs 13.8 4 5-10 yrs Percentage Number of Responses Options
Q2) Types of Oil 9.8 20 Corn Oil 11.3 23 Cotton Oil 12.8 26 Soybean Oil 11.8 24 Sunflower Oil 11.8 24 Mustard Oil 12.3 25 Groundnut Oil Percentage Number of Responses Options
Contd. 8.4 17 Canola Oil 100 203 Total  14.3 29 Olive Oil 7.3 15 Sesame Oil Percentage Number of Responses Options
Q3A) Reason of not Selling Olive Oil  Percentage Number of Responses Options 0 0 Total   0 0 Others   0 0 Less Demand   0 0 Fewer Profit Margin
Q3B) Reason of not Selling Canola Oil  Percentage Number of Responses Options 100 10 Total   50 5 Others   50 5 Less Demand   0 0 Fewer Profit Margin
Q4) Determining Awareness  Number of Responses Options 25 Sunora Canola Oil   25 Dintel Olive Oil   29 G.S. Consumer Pvt. Ltd.
Q5A) Shops Selling Dintel Olive Oil Percentage Number of Responses Options 100 29 Total 20.7 6 No 79.3 23 Yes
Q5B) Shops selling Sunora Canola Oil Percentage Number of Responses Options 100 29 Total 34.5 10 No 65.5 19 Yes
Q6A) Amount selling per month Dintel Olive Oil Percentage Number of Responses Options 100 22 Total 40.9 9 More than 15 Lt 9.1 2 10-15 Lt 50 11 Less than 10   Lt
Q6B) Amount selling per month Sunora Canola Oil Percentage Number of Responses Options 100 19 Total 52.6 10 More than 15 Lt 10.5 2 10-15 Lt 36.8 7 Less than 10   Lt
7A) Reason for customer preference in Dintel Olive Oil Percentage Number of Responses Options 100 22 Total   0 0 Attractive Packing   4.5 1 Company Status   9.1 2 Doctor Prescription   86.4 19 Quality
7B) Reason for customer preference in Sunora Canola Oil Percentage Number of Responses Options 100 19 Total   0 0 Attractive Packing   36.9 7 Company Status   0 0 Doctor Prescription   63.1 12 Quality
Q8A) Rating Customer Preference in Dintel Olive Oil 17/22= 0.77 Mean 100 17 0 22 Total 0 0 -2 0 Very Poor 0 0 -1 0 Poor 0 0 0 7 Neutral 76.5 13 1 13 Good 23.5 4 2 2 Very Good Percentage Total Factor Number of Responses Options
Q8B) Rating Customer Preference in Sunora Canola Oil 35/19= 1.8  Mean 100 35 0 19 Total 0 0 -2 0 Very Poor 0 0 -1 0 Poor 0 0 0 0 Neutral 8.6 3 1 3 Good 91.4 32 2 16 Very Good Percentage Total Factor Number of Responses Options
Q9A) Other brands of Olive Oil Percentage Number of Responses Options 100 62 Total 4.8 3 Others 3.2 2 Solivero Oil 14.5 9 Lenardo Oil 46.7 29 Figaro Oil 30.6 19 Bertolli Oil
Q9B) Other brands of Canola Oil Percentage Number of Responses Options 100 1 Total 0 0 Others 100 1 Hudson Oil
Q10) Factors to be adopted to increase market share Percentage Number of Responses Options 9.6 6 Health campaign   4.8 3 Visit by managers to doctors   3.2 2 Increasing profit margin   33.9 21 Better marketing by sales executives
Contd. 100 62 Total   40.3 25 Creating customer awareness   8.1 5 Sponsoring cooking shows
Q11) Benefits grocery shopkeepers expect from company Percentage Number of Responses Options 100 29 Total   10.3 3 Others   34.5 10 Attractive Schemes   55.2 16 Gifts with products
Q12A) Ranks of Jams for sales in decreasing trend Percentage Number of Responses Options 100 29 Total   62.1 18 Rank4   20.7 6 Rank3   0 0 Rank2   17.2 5 Rank1
Q12B) Ranks of Health Drinks for sales in decreasing trend Percentage Number of Responses Options 100 29 Total   0 0 Rank4   6.9 2 Rank3   41.1 12 Rank2   51.7 15 Rank1
Q12C) Ranks of Candies & Chocolates for sales in decreasing trend Percentage Number of Responses Options 100 29 Total   10.3 3 Rank4   34.5 10 Rank3   37.9 11 Rank2   17.2 5 Rank1
Q12D) Ranks of Non alcoholic beverages for sales in decreasing trend Percentage Number of Responses Options 100 29 Total   27.6 8 Rank4   37.9 11 Rank3   20.7 6 Rank2   13.8 4 Rank1
Q13A) Ranks of Jams for competition in decreasing trend Percentage Number of Responses Options 100 29 Total   62.1 18 Rank4   20.7 6 Rank3   0 0 Rank2   17.2 5 Rank1
Q13B) Ranks of Health Drinks for competition in decreasing trend Percentage Number of Responses Options 100 29 Total   3.4 1 Rank4   17.2 5 Rank3   37.9 11 Rank2   41.4 12 Rank1
Q13C) Ranks of Candies & Chocolates for competition in decreasing trend Percentage Number of Responses Options 100 29 Total   10.3 3 Rank4   27.6 8 Rank3   44.8 13 Rank2   17.2 5 Rank1
Q13D) Ranks of Non alcoholic beverages for competition in decreasing trend Percentage Number of Responses Options 100 29 Total   24.1 7 Rank4   34.5 10 Rank3   17.2 5 Rank2   24.1 7 Rank1
Q14A) Ranks of Jams for margin in decreasing trend Percentage Number of Responses Options 100 29 Total   55.2 16 Rank4   31 9 Rank3   3.4 1 Rank2   10.3 3 Rank1
Q14B) Ranks of Health Drinks for margin in decreasing trend Percentage Number of Responses Options 100 29 Total   0 0 Rank4   3.4 1 Rank3   37.9 11 Rank2   58.6 17 Rank1
Q14C) Ranks of Candies & Chocolates for margin in decreasing trend Percentage Number of Responses Options 100 29 Total   10.3 3 Rank4   31 9 Rank3   37.9 11 Rank2   20.7 6 Rank1
Q14D) Ranks of Non alcoholic beverages for margin in decreasing trend Percentage Number of Responses Options 100 29 Total   34.4 10 Rank4   34.4 10 Rank3   20.7 6 Rank2   10.3 3 Rank1
Q15A) Ranks of Jams for Consumer Demand in decreasing trend Percentage Number of Responses Options 100 29 Total   62.1 18 Rank4   20.7 6 Rank3   0 0 Rank2   17.2 5 Rank1
Q15B) Ranks of Health Drinks for Consumer Demand in decreasing trend Percentage Number of Responses Options 100 29 Total   0 0 Rank4   3.4 1 Rank3   48.3 14 Rank2   48.3 14 Rank1
Q15C) Ranks of Candies & Chocolates for Consumer Demand in decreasing trend Percentage Number of Responses Options 100 29 Total   13.8 4 Rank4   37.9 11 Rank3   27.6 8 Rank2   20.7 6 Rank1
Q15D) Ranks of Non alcoholic beverages for Consumer Demand in decreasing trend Percentage Number of Responses Options 100 29 Total   24.1 7 Rank4   37.9 11 Rank3   24.1 7 Rank2   13.8 4 Rank1
Q16) Problem in availability of any product  Percentage Number of Responses Options 100 29 Total 100 29 No 0 0 Yes
Q17) Problem in number of distributors or monopoly of any product Percentage Number of Responses Options 100 29 Total 100 29 No 0 0 Yes
Findings & Results ,[object Object],[object Object],[object Object],[object Object]
Contd. ,[object Object],[object Object],[object Object]
Contd. ,[object Object],[object Object],[object Object],[object Object]
Contd. ,[object Object],[object Object],[object Object]
Suggestions ,[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object]
 
 

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Summer training project

  • 1. Summer Training Project Presented To: Presented By: Mr. Amitej Singh Ena Verma (Faculty, PCTE)
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  • 9. Introduction to the Firm G.S. Consumer Pvt. Ltd.
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  • 17. Contd. 2.28 131959020.51 301377975.73 2008 1.735 161919781.84 281005286.84 2007 1.86 124891008.94 233192311.37 2006 Ratio Current Liabilities Current Assets Year
  • 18.
  • 19. Contd. 1.728 13195920.51 227999387.96 2008 1.22 161919781.84 197815773.89 2007 1.395 124891008.94 174250188.68 2006 Ratio Current Liabilities Quick Assets Year
  • 20.
  • 21. Contd. 0.312 13195920.51 41237724.25 2008 0.066 161919781.84 10679387.51 2007 0.024 124891008.94 3080286.39 2006 Ratio Current Liabilities Absolute Liquid Assets Year
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  • 24. Contd. 22.79 923425103.71 210539486.95 2008 22.39 813295714.27 182157939.14 2007 20.42 722802332.18 147597664.89 2006 Ratio Net Sales Gross Profit Year
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  • 26. Contd. 2.186 923425103.71 20189603 2008 2.16 813295714.27 17572037.45 2007 1.53 722802332.18 11087696.05 2006 Ratio Net Sales Net Profit Years
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  • 29. Contd. 1.53 154158682.04 237235822.2 2008 1.98 127602766.8 253899783.21 2007 2.15 99530857.35 214790566.32 2006 Ratio Shareholders Fund Outsiders Fund Years
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  • 31. Contd. 0.41 400096940.24 237235822.2 2008 0.32 373917550.01 253899783.21 2007 0.32 314321423.67 214790566.32 2006 Ratio Total Assets Outsiders Fund Years
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  • 43. Q1) Time of Existence 58.6 17 More than 15 yrs 100 29 Total 27.6 8 10-15 yrs 13.8 4 5-10 yrs Percentage Number of Responses Options
  • 44. Q2) Types of Oil 9.8 20 Corn Oil 11.3 23 Cotton Oil 12.8 26 Soybean Oil 11.8 24 Sunflower Oil 11.8 24 Mustard Oil 12.3 25 Groundnut Oil Percentage Number of Responses Options
  • 45. Contd. 8.4 17 Canola Oil 100 203 Total 14.3 29 Olive Oil 7.3 15 Sesame Oil Percentage Number of Responses Options
  • 46. Q3A) Reason of not Selling Olive Oil Percentage Number of Responses Options 0 0 Total 0 0 Others 0 0 Less Demand 0 0 Fewer Profit Margin
  • 47. Q3B) Reason of not Selling Canola Oil Percentage Number of Responses Options 100 10 Total 50 5 Others 50 5 Less Demand 0 0 Fewer Profit Margin
  • 48. Q4) Determining Awareness Number of Responses Options 25 Sunora Canola Oil 25 Dintel Olive Oil 29 G.S. Consumer Pvt. Ltd.
  • 49. Q5A) Shops Selling Dintel Olive Oil Percentage Number of Responses Options 100 29 Total 20.7 6 No 79.3 23 Yes
  • 50. Q5B) Shops selling Sunora Canola Oil Percentage Number of Responses Options 100 29 Total 34.5 10 No 65.5 19 Yes
  • 51. Q6A) Amount selling per month Dintel Olive Oil Percentage Number of Responses Options 100 22 Total 40.9 9 More than 15 Lt 9.1 2 10-15 Lt 50 11 Less than 10 Lt
  • 52. Q6B) Amount selling per month Sunora Canola Oil Percentage Number of Responses Options 100 19 Total 52.6 10 More than 15 Lt 10.5 2 10-15 Lt 36.8 7 Less than 10 Lt
  • 53. 7A) Reason for customer preference in Dintel Olive Oil Percentage Number of Responses Options 100 22 Total 0 0 Attractive Packing 4.5 1 Company Status 9.1 2 Doctor Prescription 86.4 19 Quality
  • 54. 7B) Reason for customer preference in Sunora Canola Oil Percentage Number of Responses Options 100 19 Total 0 0 Attractive Packing 36.9 7 Company Status 0 0 Doctor Prescription 63.1 12 Quality
  • 55. Q8A) Rating Customer Preference in Dintel Olive Oil 17/22= 0.77 Mean 100 17 0 22 Total 0 0 -2 0 Very Poor 0 0 -1 0 Poor 0 0 0 7 Neutral 76.5 13 1 13 Good 23.5 4 2 2 Very Good Percentage Total Factor Number of Responses Options
  • 56. Q8B) Rating Customer Preference in Sunora Canola Oil 35/19= 1.8 Mean 100 35 0 19 Total 0 0 -2 0 Very Poor 0 0 -1 0 Poor 0 0 0 0 Neutral 8.6 3 1 3 Good 91.4 32 2 16 Very Good Percentage Total Factor Number of Responses Options
  • 57. Q9A) Other brands of Olive Oil Percentage Number of Responses Options 100 62 Total 4.8 3 Others 3.2 2 Solivero Oil 14.5 9 Lenardo Oil 46.7 29 Figaro Oil 30.6 19 Bertolli Oil
  • 58. Q9B) Other brands of Canola Oil Percentage Number of Responses Options 100 1 Total 0 0 Others 100 1 Hudson Oil
  • 59. Q10) Factors to be adopted to increase market share Percentage Number of Responses Options 9.6 6 Health campaign 4.8 3 Visit by managers to doctors 3.2 2 Increasing profit margin 33.9 21 Better marketing by sales executives
  • 60. Contd. 100 62 Total 40.3 25 Creating customer awareness 8.1 5 Sponsoring cooking shows
  • 61. Q11) Benefits grocery shopkeepers expect from company Percentage Number of Responses Options 100 29 Total 10.3 3 Others 34.5 10 Attractive Schemes 55.2 16 Gifts with products
  • 62. Q12A) Ranks of Jams for sales in decreasing trend Percentage Number of Responses Options 100 29 Total 62.1 18 Rank4 20.7 6 Rank3 0 0 Rank2 17.2 5 Rank1
  • 63. Q12B) Ranks of Health Drinks for sales in decreasing trend Percentage Number of Responses Options 100 29 Total 0 0 Rank4 6.9 2 Rank3 41.1 12 Rank2 51.7 15 Rank1
  • 64. Q12C) Ranks of Candies & Chocolates for sales in decreasing trend Percentage Number of Responses Options 100 29 Total 10.3 3 Rank4 34.5 10 Rank3 37.9 11 Rank2 17.2 5 Rank1
  • 65. Q12D) Ranks of Non alcoholic beverages for sales in decreasing trend Percentage Number of Responses Options 100 29 Total 27.6 8 Rank4 37.9 11 Rank3 20.7 6 Rank2 13.8 4 Rank1
  • 66. Q13A) Ranks of Jams for competition in decreasing trend Percentage Number of Responses Options 100 29 Total 62.1 18 Rank4 20.7 6 Rank3 0 0 Rank2 17.2 5 Rank1
  • 67. Q13B) Ranks of Health Drinks for competition in decreasing trend Percentage Number of Responses Options 100 29 Total 3.4 1 Rank4 17.2 5 Rank3 37.9 11 Rank2 41.4 12 Rank1
  • 68. Q13C) Ranks of Candies & Chocolates for competition in decreasing trend Percentage Number of Responses Options 100 29 Total 10.3 3 Rank4 27.6 8 Rank3 44.8 13 Rank2 17.2 5 Rank1
  • 69. Q13D) Ranks of Non alcoholic beverages for competition in decreasing trend Percentage Number of Responses Options 100 29 Total 24.1 7 Rank4 34.5 10 Rank3 17.2 5 Rank2 24.1 7 Rank1
  • 70. Q14A) Ranks of Jams for margin in decreasing trend Percentage Number of Responses Options 100 29 Total 55.2 16 Rank4 31 9 Rank3 3.4 1 Rank2 10.3 3 Rank1
  • 71. Q14B) Ranks of Health Drinks for margin in decreasing trend Percentage Number of Responses Options 100 29 Total 0 0 Rank4 3.4 1 Rank3 37.9 11 Rank2 58.6 17 Rank1
  • 72. Q14C) Ranks of Candies & Chocolates for margin in decreasing trend Percentage Number of Responses Options 100 29 Total 10.3 3 Rank4 31 9 Rank3 37.9 11 Rank2 20.7 6 Rank1
  • 73. Q14D) Ranks of Non alcoholic beverages for margin in decreasing trend Percentage Number of Responses Options 100 29 Total 34.4 10 Rank4 34.4 10 Rank3 20.7 6 Rank2 10.3 3 Rank1
  • 74. Q15A) Ranks of Jams for Consumer Demand in decreasing trend Percentage Number of Responses Options 100 29 Total 62.1 18 Rank4 20.7 6 Rank3 0 0 Rank2 17.2 5 Rank1
  • 75. Q15B) Ranks of Health Drinks for Consumer Demand in decreasing trend Percentage Number of Responses Options 100 29 Total 0 0 Rank4 3.4 1 Rank3 48.3 14 Rank2 48.3 14 Rank1
  • 76. Q15C) Ranks of Candies & Chocolates for Consumer Demand in decreasing trend Percentage Number of Responses Options 100 29 Total 13.8 4 Rank4 37.9 11 Rank3 27.6 8 Rank2 20.7 6 Rank1
  • 77. Q15D) Ranks of Non alcoholic beverages for Consumer Demand in decreasing trend Percentage Number of Responses Options 100 29 Total 24.1 7 Rank4 37.9 11 Rank3 24.1 7 Rank2 13.8 4 Rank1
  • 78. Q16) Problem in availability of any product Percentage Number of Responses Options 100 29 Total 100 29 No 0 0 Yes
  • 79. Q17) Problem in number of distributors or monopoly of any product Percentage Number of Responses Options 100 29 Total 100 29 No 0 0 Yes
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