Marketing of Services

1. Transportation Industries
Indian Railways

2. Modes of Transport
Animal Power
Road
Rail
Cable
Airways
Water ways

3. Indian Railways

4. Content
• Introduction
• SWOT analysis
• Marketing Mix
• Conclusion

5. Introduction

6. The Beginning
o First in India in 1853 from Bombay (then) to
Thana.
o Distance of 35km.
o Originally, owned by private companies
Englishmen.
o 1925 – 1950 GOI took over all the private
railways companies.

7. About Indian Railways
• Its more than 150 years old.
• It is largest railways system in one
management.
• It’s a lifeline for our country.
• It’s a biggest employer in the world (about 15
lakhs).
• No strike in 30 years in spite of 15 lakhs
employee.

8. Types of train

9. Network Of Indian Railways

10. SWOT analysis

11. S- Strength
• Biggest company in the world in terms of
employee strength.
• Luxurious and affordable to common man.
• Connect different places even some very
remote places also country.
• Technological advancements.

12. W- Weakness
• Corruption within the department.
• Lack of magnetic wheels to avoid accidents.
• Lack of safety.
• Lack of infrastructure.
• Delayed trains.
• Lack of innovations.

13. O- Opportunities
• Metro in other commercial cities.
• Development in small towns.
• Profit through privatization.

14. T- Threat/ Challenges
• Low cost airlines.
• Improvement of other infrastructure like road
ways.
• Could be taken over by airlines.
• Train delay.

15. Marketing Mix
• Product.
• Price.
• Place.
• Promotion.
• People.
• Process.
• Physical Evidence (Ambience)

16. Product
• Passenger service product.
• Local trains.

17. Price
• Fixed price no negotiations.
• Discount pricings.
• Differential pricings.

18. Place
• Fixed delivery point.
• Places should be well maintained.

19. Promotion
• Mainly News papers.
• Seldom T.V. or radio.

20. People
• Customers.
• Workers.
• Officials.
• Vendors.
It refers to all those who are associated with the
transportation.

21. Process
• It Starts with the interaction of Consumer and
the workers.

22. Physical Ambience
• Services are intangible.
• Physical ambience play a vital role to remind
customer about the services.

23. conclusion