1. “MOSAICS & MIMOSAS”
Justin Kane, Lumary Velazquez, Ellen Schiffer,
Laura Savage, Katlyn Lynch & Brett Comer
2. BACKGROUND: ULTIMATE MOSAIC
UltimateMosaic was founded by Wilson Lopez and his
wife, Lili Desirèe Gequelin in 2012.
Through Lili’s father, Lopez started working for his tile
and flooring company where he discovered his passion for
mosaics.
Lopez took home leftover tiles from the flooring company
and his talent for design and artwork led him to start his
own gallery.
UltimateMosaic has been gaining recognition
throughout the local and national community.
3. SITUATIONAL ANALYSIS
One of the company’s major weaknesses is its visibilityto the community.
With UltimateMosaic being the only art business that solely focuses on mosaics in
SWFL, there is room for expansion in that market.
The goal for UltimateMosaic would be to have mosaics as a primary form of artwork
within the SWFL affluent community.
Just as other businesses have competitors,one main threat to UltimateMosaic would be
that of other artists in SWFL.
6. AUDIENCE
Partner with affluent homeowners residing in Lee and Collier counties with
household earnings of 150k+
SWFL interior design center firms: Design West, Freestyle Interiors, Wegman
Design Group, K2 Design Group, Beasley & Henley Interior Design, Wright
Interior Group, Design of Naples, LittlePalm Design Group, Kahn Design Group
and Kira Krumm International Design
General (local) public
7. KEY MESSAGES: “MOSAICS & MIMOSAS”
Ultimate Mosaic exclusively invites prosperous
Lee and Collier county homeowners, Southwest
Florida interior designers/design firms, as well as
the general public, to celebrate the unveiling of
Ultimate Mosaic’s Ruby-Throated hummingbird
and hibiscus flower at the realty office adjacent to
the Sanibel Chamber of Commerce building.
8. GOALS
Increase public awareness for Ultimate Mosaic
Establish Ultimate Mosaic in local search / social media
High audience attendance for “Mimosas & Mosaics”
unveiling event
9. OBJECTIVES
By April 2016, connect with the top ten SWFL interior design firms to establish a
relationship and networking opportunitieswithin the community.
Increase our client’s studio/gallery traffic by 20% from the previous year.
By April 2016, increase targeted traffic visitors on UltimateMosaic’s website and
social media sites by 30%. This objectiveis specifically targeted to Ultimate
Mosaic’s target audiences - to increase the amount online visitors who are truly
interestedin learning more and/or purchasing a mosaic.
Attendance at the “Mimosas & Mosaics” unveiling event to reach at least 3,620;
10% of affluent homeowners in Lee and Collier counties, and at least 30 interior
designers; 20% of interior design firms within Southwest Florida.
10. BIG IDEA
Saturday, May 23, 2015 from 10 a.m. to 3 p.m. at the realty office adjacent to the Chamber of Commerce building on Sanibel Island, Florida.
(Pre-event) Gain public awareness by distributing flyers about “Mosaics & Mimosas” to Collier and Lee county housing communities where
residents fit our target audience- household earnings of 150k+.
Flyers requested to be displayed in the community’s clubhouse, gym, dining rooms, and other large gathering areas.
Examples of housing communities where our target market resides:
Miromar Lakes, Gulf Harbor, Pelican Preserve, Coconut Creek, Port Royal
and Bonita Bay.
“Mosaics & Mimosas” will serve as a community gathering and networking prospect event
Check-in table at the entrance and sign the guest book; a potential mailing/emailing list
Drink tickets (limit 2 per guest at $5 each ticket), food tickets ($5 each) and raffle tickets ($10 each) benefiting the BIG ARTs Scholarship
Program located on Sanibel Island
A white tent where a couple of Wilson’s mosaics will be displayed will be located in the center of the event space- “meet and greet”opportunity
with client and potential customers
Speech by Sanibel’s mayor, Kevin Ruane and Wilson Lopez
Unveiling
Winner of “Name the Statue” contest
Raffle
12. STRATEGIES
Partner withaffluent homeowners residing in Lee and Collier counties with
household earnings of 150k+ and SWFL interior design firms- Design West,
Freestyle Interiors, Wegman Design Group, K2 Design Group, Beasley & Henley
Interior Design, Wright Interior Group, Design of Naples, LittlePalm Design Group,
Kahn Design Group and Kira Krumm International Design, as well as the general
public in order to provide supplementalinformation about UltimateMosaic for
their personal use or clientele base.
Build relationships with affluent homeowners and SWFL interior design center
firms and promotethe benefits of attending “Mosaics&Mimosas” while bringing top-
of-mind awareness to our client.
Stimulate interest and create positive awareness through our target audiences to
build our client’s social media channels as well as clientele base.
