2. Methods and Approaches
My methodological approach will be a qualitative method, in
that I will be conducting focus on groups consisting of young
people who work together on ending sexual assault.
This study consist of qualitative, in-depth individual interviews
as well as a series of focus groups. The semi-structured
interview is also appropriate for the qualitative, cultural
studies to approach to understanding Sexual violence.
Swapna Katla Sexual Violence Disclosure
3. Contd.
I would like to conduct in-depth interviews and focus groups
with my participants in order to explore their thoughts and
perceptions of sexual assault and sexual assault campaign
materials. By using a data analysis approach we should
identify themes that emerged from the data.
Qualitative research properly seeks answers to questions by
examining various social settings and the individuals who
inhabit these settings.
Swapna Katla Sexual Violence Disclosure
4. Contd.
The qualitative approach utilizes a variety of methods,
including participant observation, historical analysis,
document and textual analysis, phenomenology, ethnography,
and cultural studies.
In this method, the interview is conducted either in groups or
individually to determine their perceptions, underlying
attitudes, and behaviors surrounding sexual assault awareness
and prevention.
Swapna Katla Sexual Violence Disclosure
5. Cultural Studies Method and Approaches
The cultural studies approach uses a qualitative methodology
that examines how culture influences the way people conduct
their day-to-day activities through the creation and use of
signs and symbols.
Using a cultural studies approach, we can find a theoretical
framework to understand how women could be made meaning
of the various symbols, concepts, and languages within sexual
violence communication.
Swapna Katla Sexual Violence Disclosure
6. Literature Review
This thesis first presents a literature review of
The cultural studies approach and community study
approache using public relations and women audiences.
Meaning-making studies on sexual assault texts and messages.
Sexual assault intervention campaigns.
Swapna Katla Sexual Violence Disclosure
7. Knowledge of the Area
When it came to the topic of sexual violence, the women had
a series of preconceived notions about what sexual assault is
and what constitutes the act of sexual assault.
These ideas surrounding the issue stem from a number of
various factors: the media, their personal experiences, their
education, and their overall environment.
I feel strongly about participating in the effort to increase
awareness of this issue, and I will work as hard as possible to
help survivors and to reduce the number of women who have
to go through the physical and emotional pain of sexual
assault.
Swapna Katla Sexual Violence Disclosure
8. Contd.
For purposes of disclosure, I feel it is important to make it
known that, I identify myself as a feminist researcher and
because of this, I take a strong political stance towards
advocating for women. Thus, this unique perspective could
filter through this study, in terms of my findings and
conclusions.
My hope is that this thesis will help provide information to
non-profit organizations, governmental agencies, and
foundations on how they can better reach young women when
creating campaigns in an effort to reduce sexual violence.
Swapna Katla Sexual Violence Disclosure
9. Contd.
I also hope that my research will empower young women to
take the proper actions in order to be safe from any personal
harm and to be open and proud of their bodies and of sex.
The research questions, along with the methodology, are then
discussed along with a description of the sample and data
analysis procedures. Finally, the results, theoretical and
practical implications, limitations of the study and directions
for future research conclude this paper.
Swapna Katla Sexual Violence Disclosure