2. p.3p.2
C O M M U N I Q U É 0 0 6
C O L L E C T I O N 0 0 6
T h i s l a n d – o u r l a n d , y o u r l a n d – i s o u r
i n s p i r a t i o n ; i n t h i s s o i l t h e s e e d s o f o u r
c o l l e c t i o n s g r o w . T h e t i m e i s r i p e t o r e a f f i r m a
c o n n e c t i o n w i t h t h e v e r y e a r t h w e w a l k , t h e
g r o u n d w e f a r m a n d b r e e d o n : t h e f o r g o t t e n c h a r m s
o f t h e w a v i n g w h e a t f i e l d s , o f s w i n e f o r a g i n g i n
t h e m i r e , o f r i c h a n d b o u n t e o u s f o l k w a y s . O u r
a i m s a r e p a s t o r a l , n o t r u s t i c – w i t h h o m e g r o w n
l a b o u r a n d n a t u r a l f a b r i c s , w e s h a l l h a r v e s t t h i s
a g r a r i a n i d y l l f o r o u r m o d e r n w a y o f l i v i n g .
O n s t r e e t s o f a s p h a l t b e t w e e n t h e g l a s s y h i g h -
r i s e s , w e p l o u g h o u r o w n f u r r o w . F a r m e r s ’ c h e c k s ,
r e d r a w n i n t h e s c a r l e t i n k o f a d e s k b o u n d
a c c o u n t a n t , r e p u r p o s e t h e c o u n t r y c o d e f o r t h e
s t e r i l e c i t y . P a t c h w o r k q u i l t i n g , s a m p l e d a n d
r e m i x e d , p r o v i d e s b u c o l i c c o m f o r t , w h i l e t h e
u n b r i d l e d c r e a t i v i t y o f a c h i l d ’ s - e y e v i e w o f
m u d d y p i g s l e n d s a v i t a l n a ï v e e l e m e n t . S t r o n g ,
p r a c t i c a l , t e t h e r e d t o t h e l a n d w i t h a p r o n
s t r i n g s a n d d u n g a r e e s t r a p s – t h i s n e w a r c a d i a i s
r o o t e d i n t h e h o n e s t s i m p l i c i t y o f a g r i c u l t u r a l
l a b o u r .
W e r e t u r n t o t h e l a n d ! W e s t a n d a l o n e i n o u r
f i e l d !
T O O G O O D
3. p.4 p.5
0 0 6
T H E A C R O B A T T R O U S E R
W i t h v a u l t i n g a m b i t i o n ,
t h e c a p e r i n g g y m n a s t
o v e r l e a p s t h e s t e r n
s t r i c t u r e s o f g r a v i t y .
A g e n e r o u s t r o u s e r .
. . . . . . . . . . . . . . . . . . . . . . . . .
T H E A P P L E P I C K E R T O P
T h e d e x t r o u s a n d
d e t e r m i n e d h a r v e s t e r
c o a x e s s c r u m p t i o u s
p i p p i n s f o r u s f r o m t h e
k n o t t y b o u g h .
A c a p a c i o u s t o p .
. . . . . . . . . . . . . . . . . . . . . 1 , 1 4
T H E A R T I S T S H O E | B O O T
W i t h p i g m e n t s , c l a y o r
p u r e c o n c e p t s , t h e m o d e r n
m a s t e r c o n j u r e s u p f r e s h
p e r s p e c t i v e s o n t h e w o r l d
a r o u n d u s .
A l a c e - u p s h o e / b o o t o f
a r t i s t ’ s c a n v a s .
S H O E . . . . . . . . . . . . . . . 3 , 7 , 3 6
B O O T . . . . . . . . . . . . . . . . 1 7 , 1 8
T H E B L A C K S M I T H S K I R T | B A G
H a r n e s s i n g t h e w h i t e
h e a t o f t i m e - h o n o u r e d
t e c h n o l o g y , t h e g o d o f
h a m m e r s f o r g e s f l u i d
s h a p e s w i t h i r o n w i l l .
A b r a c e d s k i r t .
A s t r o n g d u f f e l .
S K I R T . . . . . . . . . . . . . . . 2 2 , 2 3
B A G . . . . . . . . . . . . . . . . . . . . . .
T H E B O X E R
L O N G T R O U S E R | S H O R T
B e n e a t h t h e s a t i n f i n e r y ,
t h e p r o u d p u g i l i s t b o a s t s
a n u n r i v a l l e d p h y s i c a l
p r o w e s s .
A r o o m y s h o r t .
L O N G . . . . . . . . . . . . . . . . . . . . .
S H O R T . . . . . . . 1 , 1 4 , 1 7 , 1 8 , 4 6
T H E C H E E S E M O N G E R
D R E S S | T O P
A p u r v e y o r o f
g r e a t c u l t u r e , t h e
s k i l l e d f r o m a g i e r m o u l d s
t a n g y t r e a t s f r o m t h e
m i l k o f l i f e i t s e l f .
A t r a p e z e t u n i c .
D R E S S . . . . . . . . . . . . . 1 , 1 4 , 3 7
T O P . . . . . . . . . . . . . . . . . . . . . .
T H E D R A U G H T S M A N S H I R T
L O N G | S H O R T
W i t h s i m p l e s t r o k e s o f
p e n o r c u r s o r , t h e d e f t
d e l i n e a t o r d r a w s u p b r a v e
n e w w o r l d s f o r u s .
A p r e c i s e s h i r t .
A s h i r t d r e s s .
L O N G . . . . . . . . . . . . . . . . 4 0 , 4 1
S H O R T . . . . . . . . . . . . . . . . . . . .
D R E S S . . . . . . . . . . . . . . . . . . 1 1
T H E E D I T O R
J A C K E T | T R O U S E R | D R E S S
W i t h p r a c t i c e d e y e ,
t h e s e a s o n e d c o l l a t o r
p a r e s b a c k a s u r f e i t o f
i n f o r m a t i o n t o k e e p u s
a l l i n t h e l o o p .
A c l e a n - c u t j a c k e t .
A c l e a n - l i n e t r o u s e r .
A t a i l o r e d d r e s s .
J A C K E T . . . . . 1 2 , 3 4 , 3 6 , 4 4 , 4 5
T R O U S E R . . . . 7 , 1 3 , 3 6 , 4 4 , 4 5
D R E S S . . . . . . . . . . . . . . . 3 0 , 3 1
T H E E X P L O R E R C O A T | S C A R F
T r a v e r s i n g u n c h a r t e d
r e g i o n s , t h e r u g g e d
a d v e n t u r e r m a p s o u t
a n e v e r m o r e c o n n e c t e d
g l o b e . A h o o d e d c o a t .
A g e n e r o u s s h a w l .
C O A T . . . . . . . . . . . . . 2 4 , 2 5 , 2 6
S C A R F . . . . . . . . . . . . . . . . . . . .
T H E F A R M E R
S H I R T | D U N G A R E E | Q U I L T
T i l l i n g a n d t o i l i n g , t h e
d o u g h t y a g r a r i a n b r i n g s
f o r t h b o u n t y f r o m t h e
i n e x o r a b l e c y c l e s o f t h e
e a r t h .
A p o c k e t e d s h i r t .
A s t u r d y d u n g a r e e .
A p a t c h w o r k q u i l t .
S H I R T . . . . . . . . . . . . 1 8 , 2 2 , 2 3
D U N G A R E E . . . . . . . . . . . . 1 8 , 2 0
Q U I L T . . . . . . . . . . . . . . . . . . . 3
T H E G A M E K E E P E R J A C K E T
A c u t e l y a t t u n e d t o t h e
r h y t h m s o f t h e l a n d , t h e
w i l y p r o t e c t o r u p h o l d s
t h e c o u n t r y c o d e .
A m u l t i - p o c k e t e d j a c k e t .
. . . . . . . . . . . . . . . . . . . . . . . . 7
T H E H E R D S M A N C O A T
T h r o u g h r o l l i n g h i l l
a n d g r e e n v a l l e y , t h e
i n t r e p i d d r o v e r m a r s h a l s
t h e h e r d s a f e l y t o t h e i r
d e s t i n a t i o n .
A c o l l a r e d c o a t .
. . . . . . . . 1 2 , 2 8 , 3 2 , 3 3 , 3 4 , 3 5
4. p.6 p.7
T H E P A I N T E R T O P
I n o i l s o r e m u l s i o n ,
t h e b o l d b e a r e r o f
t h e b r u s h r e f r e s h e s
a n d r e i n t e r p r e t s o u r
s u r r o u n d s .
A c a p a c i o u s s m o c k .
. . . . . . . . . . . . . . . . . . . . 1 3 , 4 6
T H E P H O T O G R A P H E R J A C K E T
A s i m p l e c l i c k , a n d
a f l e e t i n g m o m e n t i s
p r e s e r v e d f o r e v e r m o r e
– t h e a l l - s e e i n g l e n s m a n
f r a m e s o u r m e m o r i e s .
A n e a s y - f i t j a c k e t .
. . . . . . . . . . . . . . . . . . . . 1 6 , 1 8
T H E P R I N T E R
T O P | T U N I C | T R O U S E R
A r e v o l u t i o n a r y
d i s s e m i n a t o r o f
i n f o r m a t i o n , t h e h e i r
o f G u t e n b e r g m u l t i p l i e s
t h o u g h t s a t h o u s a n d f o l d
v i a p u r e m e c h a n i c s .
A r o u n d - n e c k T - s h i r t .
A r o u n d n e c k t u n i c .
A s l i m l e g t r o u s e r .
T O P . . . . . . . . . . . . . . . . . . . . . .
T U N I C . . . . . . . . . . . . . . . . . . . .
T R O U S E R . . . . . . . . . . . . . 4 0 , 4 1
T H E S C U L P T O R T R O U S E R
W i t h i n t h e u n s h a p e d
s t o n e , b e a u t y s l u m b e r s
– t h e c h i s e l - w i e l d i n g
a r t i s t c a n d i s c e r n t h e
h i d d e n g r a c e i n t h e
h a r s h e s t f o r m s .
A h a r d w e a r i n g t r o u s e r .
. . . . . . . . . . . . . . 2 4 , 2 5 , 2 6 , 4 8
T H E S H E P H E R D T U N I C
B y h o o k o r b y c r o o k , t h e
g u a r d i a n o f l i v e s t o c k
t e n d s t h e w a y w a r d f l o c k
w i t h p a s t o r a l c a r e .
A v o l u m i n o u s t u n i c .
. . . . . . . . . . . . . . . . . . . . . . . . .
T H E T I N K E R
J A C K E T | T R O U S E R | S H O R T | H A T
R o v i n g t h e l a n d
d i s p e n s i n g u t e n s i l s , t h e
s u b t l e i t i n e r a n t k e e p s
o u r k i t c h e n a l i a a t i t s
s h i n i n g b e s t .
A s h o r t j a c k e t .
A b r o a d t r o u s e r .
A b r o a d s h o r t .
A c l o c h e h a t .
J A C K E T . . . . . 1 0 , 1 1 , 3 8 , 4 0 , 4 1
T R O U S E R . . . . . . . . . . . . . . . . 1 1
S H O R T . . . . . . . . . . . . . . . 4 0 , 4 1
H A T . . . . . . . . . . . . . . 1 1 , 3 7 , 4 8
8. p.14 p.15
Plant the seeds of change
Agrarian revolution!
Swine before earls
Take back the land
Ours is a growth industry
Reap what we have sewn
And as the seasons turn
Let new life emerge!
14. p.27
M A N I F E S T O
W H E R E A S for too long we have witnessed the honest clothing
of working people being stolen and arrogated in the name
of so-called utility wear and industrial chic;
W H E R E A S in an age of digital reproduction the individual
is beset on all sides by the bastions of mercantilism and
commerce, those false profiteers who prescribe with one
hand and proscribe with the other, while forcing allcomers
into constrictive sartorial templates;
W H E R E A S the entrenched power bases of couture houses and
multinationals mete and dole grotesque sumptuary laws to
a compliant populace in the form of biannual ‘seasons’,
weaving obsolescence into the very fabric of their garments;
W E H E R E B Y reject and reprehend the cruel diktats of the
discredited fashionista treadmill: the voracious cycle
in which spring/summer is devoured by autumn/winter, and
autumn/winter is in turn devoured by spring/summer. Let
them be rendered obsolete by the very inconstancy they
thrive upon — we want it to happen! We will create only
when we choose to create. Never again shall free thinkers
be in thrall to the caprices of chainstore buyers or of
marketing consultants!
O U R A I M S are simple, our methods straightforward. We shall
sweep aside the crumbling detritus of plutocrat designers
and clear the way for a new aesthetic rooted in individuality
and honesty, a liberating mode that is available to all,
male and female, old and young. We celebrate the craft and
the toil of the workers — not faceless serfs running up
disposable fads in farflung sweatshops, but named artisans
with pride in their labour.
W E S H A L L harness the techniques and forms of this mechanised
age and return them to the people. The inherent worth of any
object lies not in the pronouncements of the self-appointed
arbiters of collective taste, but in provenance and the
craftsmanship of manufacture.
T O O G O O D
24. p.47
W I T H T H A N K S
T h e P h o t o g r a p h e r
T O M J O H N S O N
T h e W r i t e r
S T E P H E N P A T I E N C E
T h e M o d e l s
C A J S A
C O N N O R
T h e S h o e s
T O O G O O D X F E I T
T h e W o r k e r s
A G A T H A , H A L A , I S A B E L , K A T I E A , K A T I E R - M ,
L O U I S E , M A R I O N , S H E E T A L , S H E R Y N , S I R A N E E ,
S O R A I A , V E R I T Y
C r a f t s m e n a n d C r a f t s w o m e n – A l l o f y o u . .
T H E C U T T E R S
T H E D Y E R S
T H E E M B R O I D E R E R S
T H E H A N D F I N I S H E R S
T H E P A I N T E R S
T H E S E A M S T R E S S E S
C O N T A C T
I N F O @ T - O - O - G - O - O - D . C O M
+ 4 4 ( 0 ) 2 0 7 2 2 6 1 0 6 1
