Section 2 of my coursework evaluation

1. Representing the Rap Genre
Research into this music genre lead me to the discovery that most rappers are stereotypically black. The number of well known white rappers, such as
Eminem, is quite small. Further investigation showed me that rappers are usually styled in smart clothing that makes them look like they have a lot of
money. They are often very confident in themselves, as this music genre often means that their songs will be about their own experiences as opinions.
As well as styling my model in a similar way, I wanted to represent the rap genre as being a genre that is growing in popularity. This is why I included
‘Bobby T’, my rapper, in the ‘Stars of 2012’ article.
Tinie Tempah and B.o.B, ‘Bobby T’, my stereotypical rap
popular rap artists artist
Representing rap as a new
genre to mainstream music-
one that is becoming
increasingly popular

2. “What kind of media institution would
distribute your product and why?”

3. Media Institutions
When I looked into magazine publishing companies, I discovered two main companies: Bauer Media Group and IPC
media.
IPC Media publishes NME Magazine, whereas Bauer Media Group publishes Kerrang! And Q. As you can see, these two
companies seem to dominate the genre of music magazines.
I would say that if any company published my magazine, it would be one of the two companies I mentioned. As these
institutions already publish plenty of music magazines, the genre would be a familiar one to them, so that the
magazine would be invested in by the right people, and distributed accordingly.
Alternatively, I could work with Seymour Magazine Distributors. This company is the largest distributor of UK magazines
internationally, exporting magazines to over 70 countries. The website advertises “Excellence At Retail” and states:
“Our Retail National Accounts Team has an intimate relationship with all of the UK’s leading news retailers and has a
well established track record of success.”

4. “What would be the audience for your
media product?”

5. Audience
The main target audience for my product is music fans within their late teens or
twenties. As well as focusing on popular genres of music, such as rock and folk, it
also focuses on new genres, such as rap. I think that young people would have a
much greater interest in new genres as opposed to someone in their thirties or
forties, for example.
Plus, all of the models in my magazine are within the age bracket of 17-20. Using
models this age means that the magazine holds greater appeal to those in that age
bracket.

6. “How did you attract/ address your
audience?”

7. Audience
When I first started working on my magazine, I knew that the most important thing that would help me
attract an audience is the appearance of the product.
Appearance
When considering the appearance of my magazine front cover, I had these points in mind:
• Make magazine packed with features, but not too busy looking
• Left hand side of the magazine on display in shops
• Use a colour scheme
• Wording is important

8. Packed with features:
In total, my cover advertises 8
Left hand side: articles, which I think is quite a
large number for the cover
I purposely arranged the most eye alone. I specifically arranged my
catching features (eg. “The most features around the main
famous family feud EVER”) on the left image, so that they would be
hand side of the cover, as this is the easily readable.
section that would be on display in a
shop. It would look something like this:
Colour scheme:
I used a colour scheme of red, black
and white, as these colours show up
well and look good together.
Wording:
On my cover, I was careful to use
words that would draw the audience
in. On the top right corner, I put the
most dramatic words, such as “save
live music” and “controversy” in
black, to make them stand out.

9. Audience Feedback - Twitter
In order to gauge an audience reaction, I asked for feedback from a variety of sources. Twitter was a huge help to me, as
it meant that I was able to reach a large range of people very quickly and easily.
The feedback
Most people responded
that the second picture
was their favourite.
Picture 1 Picture 2

10. Audience Feedback - Facebook
As well as Twitter, Facebook was also an extremely useful website to use for
feedback. It meant that my magazine could reach a large audience at the click
of a button, and since most of my Facebook friends are within the target
age, my ideal audience could view it and tell me their opinions.
Go to the next
slide to view the
feedback

11. As you can see, most of
the feedback was
extremely positive. I
took in Jim’s comment
and enlarged the ‘D’ on
“The world according to
Penexo” to make it
easier to read

12. Audience Feedback – Facebook
Messenger App
I also used the
Facebook
messenger app
on my phone to
gather feedback