Energizing your personal and company brands
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A basic presentation with exercises and tips to help you understand your personal and company brands and how to use them to grow your business. From an expert who more than 30 years in the branding world. This formula absolutely works and is simple to follow. We have used it at Joe Squared in Baltimore to build a local and national reputation in eight years.
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Energizing your personal and company brands
- 1. Energizing Your Personal & Company Brands Kathy Palokoff CEO, CUSTOMERicity 2013
- 2. WISDOM: Top 5 Brand Countdown 1. The clarity of your brand will save you Fme and money in markeFng, sales, customer service and operaFons. It helps focus and prevent wasted energy. 2. Both an emoFonal hook AND intellectual alibi are required in any brand. 3. Your brand anchors your messaging and all communicaFons to stakeholders, but it is not the sole message. Messaging is based on what your customers need to hear and what you need to communicate. 4. Brands are conversaFons with your customers. Now more than ever. 5. The power of a leader’s personal brand working with a strong company brand will give your company a disFnct compeFFve edge.
- 3. A POWERFUL COMBINATION Personal Brand + Company Brand For many organizaFons – parFcularly disFncFve or smaller ones – the personal brand of the leader enhances and integrates with the company brand.
- 4. EXERCISE #1: What is Your Company Brand EquaNon? YOUR BRAND = ADJECTIVE, ADJECTIVE, NOUN = Shiny Childhood Memories Out-‐of-‐the-‐Box = Food Experience
- 5. EXERCISE #2: What is Your Personal Brand EquaNon? YOUR BRAND = ADJECTIVE, ADJECTIVE, NOUN = = Life-‐Changing Technology Evangelist Insigh]ul MarkeFng Fire-‐Starter
- 6. ACTION: What do you need to do? 1. Find your brand equaFon – both personal and company. An outside perspecFve can be very valuable. 2. Link your personal and company brand together in an authenFc way. Decide where they powerfully overlap. 3. Develop message pla]orms and content for your brands. An outside perspecFve can be very valuable. 4. Create a tacFcal plan considering social media, PR, board memberships, book publishing, events and sponsorships. 5. Implement and measure.
- 7. For consultaNon: Kathy Palokoff kathy@customericity.com www.customericity.com