Professional Portfolio - Merchandising and Design Development

1. kathy moe bazemore
M E R C H A N D I S I N G & D E S I G N D E V E L O P M E N T

2. kathymoebazemore.comEm: kathybazemore@mac.com • Ph: 1.404.784.8680 • Instagram: @KathyMoeBazemore kathymoebazemore.comEm: kathybazemore@mac.com • Ph: 1.404.784.8680 • Instagram: @KathyMoeBazemore
MERCHANT, DESIGNER, BUYER,
BUSINESS CONSULTANT & TREND EDITOR
Broad experience spans brick and mortar, direct mail and e-commerce retailing
and manufacturing from new to generations-old companies.
Working collaboratively in all product categories, with artists, craftspeople,
designers and manufacturers, large and small. Decades-long relationships with
clients, co-workers and suppliers.
Branding and launching businesses from start-ups to legends: Peachtree Report,
Ballard Designs, Vermilion Rugs. Creating the master plan for growth through
implementation of strategic planning, analyzing, editing and developing exclu-
sive merchandise, securing supplier support and executing marketing plans.
International commerce through hands-on experience. Developing a global
perspective and cross-cultural skills with a firm grasp of measuring profitability
through projected sales, healthy margins and monitoring the cost of importing.
Managing the contractual details before during and after the travel while
protecting intellectual property and insuring humane and safe working
conditions. Identifying product and managing import programs for clients.
Attending domestic and international trade shows, markets and manufacturing
facilities in Europe, Asia and South America.
Merchandising is at the
Crossroads of Art & Commerce

3. kathymoebazemore.comEm: kathybazemore@mac.com • Ph: 1.404.784.8680 • Instagram: @KathyMoeBazemore
kathy moe bazemore
F O U N DATI O N F O R
FA S H I O N & M E RC H A N D I S I N G
GARFINCKEL’S was the specialty store in Washington,
DC known for luxury brands, the first in the United States
to sell Hermes. Exclusive arrangements: Courreges,
Hermes, Givenchy. Mentored by brilliant merchants,
surrounded by the finest merchandise, best manners
and customer service, it elevated my understanding of
what creates style and gave me a foundation of knowledge
in retail business systems, inventory control and visual
merchandising. An intensive Management Development
Program of ninety-six hours spanning twelve weeks of
seminars exposed me to all aspects of the business of
specialty retailing.

4. kathymoebazemore.comEm: kathybazemore@mac.com • Ph: 1.404.784.8680 • Instagram: @KathyMoeBazemore
kathy moe bazemore
P RO D U C T D EVE L O PM E N T,
B R A N D S TR ATE GY &
I N TE R N ATI O N A L C O M M E RC E
The success of Ballard Designs is due largely to
exclusive merchandise, which is at the heart of its
brand. Product Development with overseas sources
offers innovative proprietary products with higher
margins. These winners are now produced in China.
Three products I developed more than 20 years ago
defined and influenced new categories and continue
to perform at the top of their class:
• Oversized Message Boards
• Original Home Office
• Benton Étagère

5. kathymoebazemore.comEm: kathybazemore@mac.com • Ph: 1.404.784.8680 • Instagram: @KathyMoeBazemore
kathy moe bazemore
A DVE RTI S I N G & M A R K ETI N G
L UXU RY L A B E L S
Lessons Learned from Marjorie Stern Windt, a Who’s
Who of American Women, winner of several Excellence
inRetailAdvertisingawardsandmyfirstglimpseatguts;
Howtotrapyourcustomer.Mentoringwiththeconstant
reminder that your associates learn from you and follow
the example that you set – so work hard and keep cool.
The primary purpose of retail advertising is to lure
people into the store, then it’s up to the merchandise.
Holdstruefordirectmailande-commerce.Iuseherlist
on every project to this day; decide the venue, establish
the desire, image, showmanship, cost, scheduling,
process and then measure effectiveness.

6. kathymoebazemore.comEm: kathybazemore@mac.com • Ph: 1.404.784.8680 • Instagram: @KathyMoeBazemore
kathy moe bazemore
C O L L A B O R ATI O N &
P RO D U C T D EVE L O PM E N T
Collaborating with internationally renowned landscape
architect, author and artist Ryan Gainey, resulted in a
well-received 16-piece collection. My part was editing,
sketching and developing specs, modifying designs for
those too fragile to reproduce, monitoring the import
process of handmade designs with overseas artisans, con-
trolling production costs, sampling and stock projections.

7. kathymoebazemore.comEm: kathybazemore@mac.com • Ph: 1.404.784.8680 • Instagram: @KathyMoeBazemore
kathy moe bazemore
P RO D U C T D EVE L O PM E N T
C O M MU N I C ATI O N A RT
Working with a team of designers and artisans in
India, China, The Caribbean and The Philippines,
honed cross cultural skills. Articulating the detail of
design, when never working hand-in-hand, required
inventing methods of long distance communication.
It worked, Jeremie is about to celebrate its 40th year.

8. kathymoebazemore.comEm: kathybazemore@mac.com • Ph: 1.404.784.8680 • Instagram: @KathyMoeBazemore
kathy moe bazemore
TE XTI L E S & D E S I G N
I N TE R N ATI O N A L C O M M E RC E
VERMILION RUGS are custom and made to order. Designers
depended on me to complement fabric selections with pattern
and color. Customization is made possible by Brazilian artisans
stitching strike offs for designer approval. An import program
was installed monitoring international trade and custom reg-
ulations, fluctuating currency and fragile timelines. Foulard
Rug as shown in room setting from A House in the Country by
Katie Ridder & Peter Pennoyer.

9. kathymoebazemore.comEm: kathybazemore@mac.com • Ph: 1.404.784.8680 • Instagram: @KathyMoeBazemore
kathy moe bazemore
B R A N D I N G & M A R K ETI N G ,
M A N AG E M E N T C O N S U LTI N G &
C R E ATIVE D I R E C TI O N
Knowledge of classical design, textiles, color, scale
and texture were called into play designing this line of
hand stitched Brazilian rugs. Customized coloration
and design modifications were services I rendered for
ourclients.BrandingandMarketingtheseserviceswas
reinforcedbyusingthetaglineonallmarketingefforts
with tight photos representing the stitch and detailed
design: Made to specifications, Custom Colors, Sizes
& Designs. Vermilion Rugs became a sought after line
in high end, to-the-trade showrooms.

10. kathymoebazemore.comEm: kathybazemore@mac.com • Ph: 1.404.784.8680 • Instagram: @KathyMoeBazemore
kathy moe bazemore
B UYE R & C R E ATIVE D I R E C TO R
PEACHTREE REPORT was a mail order catalogue
offering upscale ready-to-wear, accessories, home and
gift trends.
As Buyer, Merchandise Manager and Creative Director,
Iworkedwithinfluentialdesigners,EileenFordAgency,
top photographers and stylists. Working closely with Bill
Blass and Halston, designs like these were produced at a
price point and volume appropriate for our brand.
Four European buying trips each year introduced me to
international commerce, high end purveyors of gifts,
clothing and leather goods.
Mentoring a team of merchants, spotted right out of
college,wecoveredthemarketsandmadethingshappen.

11. kathymoebazemore.comEm: kathybazemore@mac.com • Ph: 1.404.784.8680 • Instagram: @KathyMoeBazemore
kathy moe bazemore
A B ROA D R A N G E
O F C L I E N TS & S E RVI C E S
A Farmer, Brick & Mortar, Direct Mail &
E-CommerceRetailers,Manufacturers,Importers,
FilmCompany,Writers&ASpringWaterCompany,
Fashion,HomeFurnishings,Gifts,Rugs,Tabletop,
Christmas, Textiles, Pine Trees & Water
TH E N UM B E R S
• Conducted Analysis
• Grew a Start-up to $65MM
• Increased Margins through Negotiation
• Product Development, Exclusivity Agreements
• Managed Import Costs
• Provided Inventory Planning
• Work On Time & In Budget
TH E B U S I N E S S
• International Commerce
• World Travel
• Business Consulting
• Branding & Marketing
• Retail Coaching
• New Business Launching
• Building Supplier Relationships
• Developing Import Programs
TH E M E RC H A N D I S E
• Multi-channel Merchandising
• Merchandising & Buying
• Product Development
• Designing
• Sourcing
• Trend Forecasting
• Trend Editing to Match Clientele
• Visual Merchandising