2. Consistency
https://www.fitbit.com
Pages employ similar fonts/ font weights, color schemes, and button styles. Voice and behavior are
consistent. Images used have similar look and qualities. Consistent use of large, high resolution images
occupying much of the page.
3. Visibility
https://turbotax.intuit.com/
User is given small, simple selections to choose from which expand to lead the user into more specific areas.
The site is highly responsive to the user, and makes sophisticated suggestions to them based on their input.
Recommended user options are highlighted by greying out the other options, making it easy for the user to
navigate. The site is mobile friendly and does not require users on touch screens to hover to navigate.
4. Learnability
https://www.rainforestfoods.com/experience/#!/slide-intro
User is slowly eased into an immersive experience that they control the pace of. Starting from a basic and
mostly still image, the user is encouraged to "explore" their surroundings in a way that is not unlike exploring a
jungle. User can discover various products and learn about how they are made while learning to navigate the
site. Clicking on a product to buy brings the user to a page that they can purchase it from.
5. Predictability
https://www.meetup.com/
Labels are clear and inform the user of future actions to take and what the results of that action will be.
Thumbnails and descriptions offer a preview of what is to come if the user clicks on something. Contrast and
color are used to guide the user towards certain actions (buttons).
6. Feedback
https://www.protest.eu/
On selection there are a number of visual cues when navigating the site. For example, the drop down menus
that expand when a user hovers over them. The loading screens and animations when an object is clicked make
it clear that the user’s action is leading them to a different page. This extends to selecting items to buy, adding
them to your cart, and finding a location where they are sold.
