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NOPP 1ST
QUARTER EVENT
OBJECTIVE:
Create a spike in N’Orleans Po’Boy Place market awareness,
traffic, sales (and store level profits) during a 6-8 week “event”.
STRATEGIES:
1. Create a 4-wall and social media event
that promotes NOPP’s unique New Orleans
brand personality and generates
consumer involvement with the brand.
2. Engage the NOPP visitor base in a
multi-faceted New Orleans Experiences
that increases frequency of visits.
3. Create a themed promotional “Event”
that has sufficient intrinsic value to
motivate a Media/Radio “Partner”
to want to provide media multiples
to be an ally.

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THE MARDI GRAS
1ST
QUARTER EVENT
STRATEGIC PLAN:
1. Conceive/design an interconnected, multi-layer series of
Mardi Gras celebrations that span January to February
2017.
2. Thrust all NOPP Guests into an in-store experience of the
“real” Mardi Gras in such an exciting way that they want
to actually go to New Orleans.
3. Create a dynamic “Media Multiples”
opportunity that gets NOPP considerable
airtime.
4. Motivate all guests to join and interact
with a NOPP Loyalty Club and brand
involvement program.

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NOPP: 1ST
QUARTER EVENT:
TAKE ME TO THE MARDI GRAS
PLUS…
INTRODUCING “THE PO’BOY NATION”
THE ULTIMATE IN-STORE/BRAND LOYALTY KILLER APP
TACTICAL EXECUTION
1. Take Me to the Mardi Gras Radio Promotion
Win a free trip for two
sweepstakes (a lucky couple
go Free with the station on-air
celebrity to New Orleans.)
2. PLUS…
The Po’Boy Nation is going to
the Mardi Gras:
An exciting travel club
opportunity for folks to join the
station (and NOPP) and party
down south in New Orleans.

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INTRODUCING “THE PO’BOY NATION”!
The Po’Boy Nation is everyone who walks to the beat and has
the spirit of N’Orleans Po’Boy Place.
Members of The Po’Boy Nation are “Who Dat’s”; they are
lovers of everything N’Orleans; they are lovers of N’Orleans’
music, culture, food, and lifestyle.
The “NATION” is a state of mind.
You don’t need a passport or proof of
citizenship to be part of the
The Po’Boy Nation. You simply
need to love N’Orleans and
download The Po’Boy Nation app
and
enroll
your
contact
points.
All NOPP guests should be excited
and intrigued to download
The Po’Boy Nation App onto their
phones.
Members of The Po Boy Nation
receive numerous benefits and
access to lots of exciting activities.

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1) Po’Boy Nation Loyalty Club
o Frequent Diner Points
o Weekly “Flash Ops”
(instant opportunities for same day
specials)
o Group Catering Packages (Packages special
products and props for seasonal celebrations)
o N’Orleans Cultural Connections
-2-3 messages each week via social media
-Have fun learning about and seeing what’s
happening with New Orleans.
2) ThePo’BoyNationTravelTroupeGoestoNewOrleans
o Mardi Gras (1st
Quarter)
o French Quarter Fest (3rd
Quarter)
o Members of “The Po’Boy Nation” will suggest
other custom trips.
3) ThePo’BoyNationNeighborhoodSocialClub
A weekly calendar of Special Events; such as,
o Monday Red Beans & Rice, Zydeco, and Cajun
Music Night
o Thursday Po’Boys in Concert
o Friday Open “Mike” Night
o Sunday Jazz Brunch
The Po’Boy Nation is a N’Orleans Po’Boy Place
Loyalty Club, Travel Club, and
Neighborhood Social Club-
All In One!

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Take Me to the Mardi Gras
Tactical Marketing Calendar
January/February Event (1st
Quarter)
-An 8-week in-store and on-air radio
promotion (that includes introducing
The Po’Boy Nation Loyalty “App” and a
Mardi Gras Travel Junket).
January 2-29, 2017
• Launch The Po’Boy Nation App
• Promote ThePo’BoyNationTravelTroupe: TriptoMardiGras
• Promote Take Me to the Mardi Gras Sweepstakes
Transform Store into a Mardi Gras Showplace
A. Elaborate in-store décor and Krewe costumes. Exciting
in-store posters, vinyls, and décor commemorating Mardi
Gras inside and out. The N’Orleans Po’Boy Place store
will “go to the Mardi Gras”.
B. Free Po’Boy Place Mardi Gras
beads to guests.
C. In-store video system shifts into
“Mardi Gras” high gear.

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Saturday, February 5th
:
The Po’Boy Nation Troupe Members who are going to Mardi
Gras have a Get Acquainted
Mardi Gras Ball at
N’Orleans Po’Boy Place.
Hosted by the Radio
Kxxx/Celebrity-
Snippet Promo Spots
are produced for
airing 2/5-2/18 as
teaser spots for
The Po’Boy Nation Junket
and the media spectacle
Feb. 25, 26, 27, & 28.
In-store posters and social media messages “Only 10 Days
Left” to join the party in New Orleans.
February 15th
-24th
:
Extensive on-air promos plus in-store
and social media promos promoting
Mardi Gras Weekend at…
N’Orleans Po’Boy Place!
Don’t Miss The Parties! Spend Mardi
Gras Weekend at The Po’Boy Place and
for sure do not miss Mardi Gras Day
with N’Orleans Po’Boy Place!!

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MARDI GRAS WEEKEND!
February 25th
at 3:00 pm:
Party at N’Orleans Po’Boy Place
A. Media
Radio partner goes into promo overdrive with live reports
from New Orleans and taped promo spots regarding NOPP
activities at the store.
B. In Store
1. The TV monitors (and
temporary large screens and
speakers) start streaming live
coverage from New Orleans
Mardi Gras.
2. The Celebrity D.J., as the
carnival host, along with
ThePo’BoyNationTravelTroupe,
stream continuous
TV/Facebook coverage onto
the N’Orleans Po’Boy Place’s
screens.
3. Saturday, Feb. 25th
- Nighttime
coverage of the
Krewe of Endymion.
4. All Junket Members will post
messages and videos during
the day and night. Live
coverage of the Endymion
Parade will stream from
ThePo’BoyNationTravelTroupe.
5. Sunday, Feb. 26th
- Coverage of
day and nighttime parades.

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MARDI GRAS DAY!
February 28th
:
The Carnival Finale!
Objective for the Mardi Gras Day Event:
Become an annual celebration that N’Orleans Po’Boy Place
is known for- AND an All Day Tuesday (Mardi Gras) Party
people can plan on attending.
The Goal:
• Year 1- Let’s attract 500 guests.
That will be a $10,000 Tuesday!
• Year 3- Target beyond 2,000 revelers;
Which could be a $40,000 day!
Store Level:
Mardi Gras Day Tactical Activities
•Extensive “Bon Temps” and Mardi Gras Décor.
•Pay One Price All Day Party ($15? $20?)
•Live remote at N’Orleans Po’Boy Place from 11-6 pm.
•Constant Webcast Reports from Po’Boy Nation New Orleans.
•Mardi Gras Bands at the N’Orleans Po’Boy Place.
• Constant buffet food.
• Outside tent with crawfish boil.
• Costume Contest
• Create a “balcony effect” in
corner of parking lot- special
guests throw beads to crowd.