1. Kuttin’ Up™ Public Relations
Plan
By Danielle Fuller

2. SITUATION
Kuttin’ Up™ is a creative clothing brand that
needs to increase its reach and customer base.
Clients need to know that they can have their
old clothing revamped and customized.
Customers may also purchase graphic t-shirts
with the Kuttin’ Up™ logo.

3. OBJECTIVES
• Increase the Kuttin’ Up™ customer base.
• Generate more traffic to the Kuttin’ Up™
Instagram page.
• Increase Instagram followers by 10 percent
over one month.

4. TARGET AUDIENCE
The Kuttin’ Up™ target audience is men and
women between the ages of 15 to 25 who are
interested in custom clothing. They are looking
for unique and fun items to add to their
wardrobe.

5. STRATEGIES
• Develop a social media campaign to generate
a buzz about the brand.
• Build the brand for a launch at The Bodega at
NODA.

6. TACTICS
• Create graphic t-shirts with the mermaid logo
that will be an additional source of funds as well
as a branding technique. The shirts will be
available for sale to wear with Kuttin’ Up™
creations.
• Create a summer Look Book and distribute the
Look Book via social media and on fashion blogs.
• Build a Kuttin Up™ website that will allow
customers to make appointments to get custom
clothing.

7. TACTICS
• Open a pop up shop at a trendy art gallery in
downtown Charlotte. The pop up shop will have music
playing, provided by a DJ. Shoppers will be able to
bring in their own clothing and make an appointment
to have their items customized. There will also be
graphic tees with the Kuttin’ Up™ mermaid logo that
will have trendy cuts for women and a variety of sizes
for men. Both male and female models will be in the
pop up shop showing different looks.
• Place a feature story in Creative Loafing and distribute
press kit to local media outlets.

8. TIMETABLE
• February: Initial planning and research for
location.
• March: Secure the Knight Gallery for the four day
pop up shop.
• April: Secure DJ and music equipment. Send t-
shirt order to print. Set up website.
• May: Rent tables, print signs, pick up t-shirts,
place feature story about designer in Creative
Loafing, distribute press kits the week of the
event.

9. BUDGET
• Knight Gallery rental- $4,000
• Event equipment (chairs, table, etc.)- $719
• 250 Flyers- $150
• Event signs- $60
• Store front banner- $150
• 100 T-shirts- $1,216
Total: $6350

10. EVALUATION
• Increase in followers on social media
• Generate profit
• Increase sales
• Establish stronger customer base
• Establish brand recognition before The Bodega
at NODA