Richard Kiesel has over 20 years of experience conceiving and executing print, marketing, and packaging designs. He has worked as an art director overseeing catalog production and as a production manager for a business magazine. His professional skills include layout, design, photography, packaging, and he is proficient in programs like Adobe InDesign, Photoshop, and Illustrator. He is a motivated self-starter who leads teams effectively and is always ready to take on new challenges.
1. Professional Summary
I have been conceiving and executing well targeted designs in the print media, marketing,
advertising and packaging fields throughout my career. My professional work includes
catalog layout/design, magazine layout/design, logo design, branding – product &
corporate, marketing materials, direct mail pieces, package inserts, packaging design,
web graphics, copy editing, basic photography, retail signage, indoor/outdoor signage,
and trade show booth design.
As a self starter, I am motivated to work hard and independently. I successfully lead
teams with positive energy, focus, attention to detail, and by setting an example.
I am always ready to accept new challenges with creativity, innovation and hard work.
Work Experience
Art Director
QCI Direct – June 2003 - December 2015
Rochester, NY - National mail order catalog - 19 M circulation
• Oversaw production of 2 monthly catalog titles and 1 quarterly title
• Created and managed production schedule with deadlines
for designers, photographer and merchandisers
• Lead designer for catalog cover design & spread layouts
• Directed all internal catalog photography
• Proofread/final proof approval
• Web site image support & marketing
• Responsible for hiring and managing Jr. Designers and Photographers
• Designed internal marketing materials/stationary/forms
• Organized and updated digital file archive
• Company indoor/outdoor signage
Production Manager
Business Strategies Magazine – January 2001- May 2003
Rochester, NY - Business to business magazine - 800K circulation
• Design & layout monthly business to business magazine
• Created advertisements for clients
• Coordinated ads supplied by external agencies
• Photography for ads/articles/covers
• Scheduled production cycles
• Proofread/final proof approval
• Communicated monthly needs with printer
• Marketing materials for Business Strategies and external clients
• Sales support materials
• Internal stationary/forms/signage
• Organized and updated digital file archive
• Web site design support
Senior Designer
Kleen Brite Laboratories, Inc. – July 1997 - January 2001
Brockport, NY - Household cleaner manufacturer
• Managed all artwork for packaging of household cleaning products
• Coordinated artwork development through external design agencies
• Designed packaging for “Bright Water” brand household cleaning products
• Worked closely with printers and pre-press house through all stages of projects
• Supervised Junior Designer
• Field customer questions and concerns
• Proofread/approve designs
• Organized and updated digital file archive
24ShetlandCircleRochester,NY14624585.520.7080rkiesel@rochester.rr.com
RichardKiesel
2. Graphic Artist
City Stamp Works – November 1998 - May 1999
Rochester, NY - Flexographic printing plate manufacturer
• Prepared corrugated packaging artwork
• Scanning and image touch-ups
• Set traps and bleeds
• Output, mask and splice film
• Create film duplicates and positives
• Create dylux and/or color key proofs
Skills
• Adobe CS (InDesign, Photoshop, Illustrator, Acrobat), MS Office
• Image creation/editing, color correction
• Adobe Dreamweaver, HTML
• Basic photography/lighting
• Location photography sets using natural lighting as well as strobe lights
• Setting up, arranging, managing props and building sets for photo shoots
Education
Rochester Institute of Technology 1993 - 1997
Rochester, NY
Bachelor of Fine Arts in Graphic Design with Honors
Achievements/Awards
Canstruction Rochester 2013
Winner - Juror’s Choice
Winner - People’s Choice
Activities
Coach - Rochester Youth Hockey 2008 – Present
24ShetlandCircleRochester,NY14624585.520.7080rkiesel@rochester.rr.com
RichardKiesel