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Professional Summary
I have been conceiving and executing well targeted designs in the print media, marketing,
advertising and packaging fields throughout my career. My professional work includes
catalog layout/design, magazine layout/design, logo design, branding – product &
corporate, marketing materials, direct mail pieces, package inserts, packaging design,
web graphics, copy editing, basic photography, retail signage, indoor/outdoor signage,
and trade show booth design.
As a self starter, I am motivated to work hard and independently. I successfully lead
teams with positive energy, focus, attention to detail, and by setting an example.
I am always ready to accept new challenges with creativity, innovation and hard work.
Work Experience
Art Director
QCI Direct – June 2003 - December 2015
Rochester, NY - National mail order catalog - 19 M circulation
•	Oversaw production of 2 monthly catalog titles and 1 quarterly title
•	Created and managed production schedule with deadlines
	 for designers, photographer and merchandisers
•	Lead designer for catalog cover design & spread layouts
•	Directed all internal catalog photography
•	Proofread/final proof approval
•	Web site image support & marketing
•	Responsible for hiring and managing Jr. Designers and Photographers
•	Designed internal marketing materials/stationary/forms
•	Organized and updated digital file archive
•	Company indoor/outdoor signage
Production Manager
Business Strategies Magazine – January 2001- May 2003
Rochester, NY - Business to business magazine - 800K circulation
•	Design & layout monthly business to business magazine
•	Created advertisements for clients
•	Coordinated ads supplied by external agencies
•	Photography for ads/articles/covers
•	Scheduled production cycles
•	Proofread/final proof approval
•	Communicated monthly needs with printer
•	Marketing materials for Business Strategies and external clients
•	Sales support materials
•	Internal stationary/forms/signage
•	Organized and updated digital file archive
•	Web site design support
Senior Designer
Kleen Brite Laboratories, Inc. – July 1997 - January 2001
Brockport, NY - Household cleaner manufacturer
•	Managed all artwork for packaging of household cleaning products
•	Coordinated artwork development through external design agencies
•	Designed packaging for “Bright Water” brand household cleaning products
•	Worked closely with printers and pre-press house through all stages of projects
•	Supervised Junior Designer
•	Field customer questions and concerns
•	Proofread/approve designs
•	Organized and updated digital file archive
24ShetlandCircleRochester,NY14624585.520.7080rkiesel@rochester.rr.com
RichardKiesel
Graphic Artist
City Stamp Works – November 1998 - May 1999
Rochester, NY - Flexographic printing plate manufacturer
•	Prepared corrugated packaging artwork
•	Scanning and image touch-ups
•	Set traps and bleeds
•	Output, mask and splice film
•	Create film duplicates and positives
•	Create dylux and/or color key proofs
Skills
•	Adobe CS (InDesign, Photoshop, Illustrator, Acrobat), MS Office
•	Image creation/editing, color correction
•	Adobe Dreamweaver, HTML
•	Basic photography/lighting
•	Location photography sets using natural lighting as well as strobe lights
•	Setting up, arranging, managing props and building sets for photo shoots
Education
Rochester Institute of Technology 1993 - 1997
Rochester, NY
Bachelor of Fine Arts in Graphic Design with Honors
Achievements/Awards
Canstruction Rochester 2013
Winner - Juror’s Choice
Winner - People’s Choice
Activities
Coach - Rochester Youth Hockey 2008 – Present
24ShetlandCircleRochester,NY14624585.520.7080rkiesel@rochester.rr.com
RichardKiesel

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kiesel_resume_2016

  • 1. Professional Summary I have been conceiving and executing well targeted designs in the print media, marketing, advertising and packaging fields throughout my career. My professional work includes catalog layout/design, magazine layout/design, logo design, branding – product & corporate, marketing materials, direct mail pieces, package inserts, packaging design, web graphics, copy editing, basic photography, retail signage, indoor/outdoor signage, and trade show booth design. As a self starter, I am motivated to work hard and independently. I successfully lead teams with positive energy, focus, attention to detail, and by setting an example. I am always ready to accept new challenges with creativity, innovation and hard work. Work Experience Art Director QCI Direct – June 2003 - December 2015 Rochester, NY - National mail order catalog - 19 M circulation • Oversaw production of 2 monthly catalog titles and 1 quarterly title • Created and managed production schedule with deadlines for designers, photographer and merchandisers • Lead designer for catalog cover design & spread layouts • Directed all internal catalog photography • Proofread/final proof approval • Web site image support & marketing • Responsible for hiring and managing Jr. Designers and Photographers • Designed internal marketing materials/stationary/forms • Organized and updated digital file archive • Company indoor/outdoor signage Production Manager Business Strategies Magazine – January 2001- May 2003 Rochester, NY - Business to business magazine - 800K circulation • Design & layout monthly business to business magazine • Created advertisements for clients • Coordinated ads supplied by external agencies • Photography for ads/articles/covers • Scheduled production cycles • Proofread/final proof approval • Communicated monthly needs with printer • Marketing materials for Business Strategies and external clients • Sales support materials • Internal stationary/forms/signage • Organized and updated digital file archive • Web site design support Senior Designer Kleen Brite Laboratories, Inc. – July 1997 - January 2001 Brockport, NY - Household cleaner manufacturer • Managed all artwork for packaging of household cleaning products • Coordinated artwork development through external design agencies • Designed packaging for “Bright Water” brand household cleaning products • Worked closely with printers and pre-press house through all stages of projects • Supervised Junior Designer • Field customer questions and concerns • Proofread/approve designs • Organized and updated digital file archive 24ShetlandCircleRochester,NY14624585.520.7080rkiesel@rochester.rr.com RichardKiesel
  • 2. Graphic Artist City Stamp Works – November 1998 - May 1999 Rochester, NY - Flexographic printing plate manufacturer • Prepared corrugated packaging artwork • Scanning and image touch-ups • Set traps and bleeds • Output, mask and splice film • Create film duplicates and positives • Create dylux and/or color key proofs Skills • Adobe CS (InDesign, Photoshop, Illustrator, Acrobat), MS Office • Image creation/editing, color correction • Adobe Dreamweaver, HTML • Basic photography/lighting • Location photography sets using natural lighting as well as strobe lights • Setting up, arranging, managing props and building sets for photo shoots Education Rochester Institute of Technology 1993 - 1997 Rochester, NY Bachelor of Fine Arts in Graphic Design with Honors Achievements/Awards Canstruction Rochester 2013 Winner - Juror’s Choice Winner - People’s Choice Activities Coach - Rochester Youth Hockey 2008 – Present 24ShetlandCircleRochester,NY14624585.520.7080rkiesel@rochester.rr.com RichardKiesel