its only swot analyasis on hero moto cop

1. Government college
of engineering,
jalgaon
An AUTONOMOUS INSTITUTE of
MAHARASHTRA

3. Kartik m. Paliwal
F.Y.B.Tech.
GUIDED TEACHER :-
V. N. CHUDHARI SIR.

4. SWOT ANALYSIS ON
HERO MOTOCOP

5. INTRO… to MOTO….

6. STENGTH
 1. Huge brand equity and one of the biggest players in the
two wheelers Indian market
 2. Excellent R&D, and wide variety of products in every
segment.
 3. Excellent distribution, over 3000 dealerships and
service centers
 4. Good advertising and excellent rebranding from Hero
Honda to Hero Moto Corp

7. WEAKNESS
 1. Absence in the premium bike segment
 2.High imports for its spare parts i.e. over 30% imports
 3. Most of the products have similar features
 4. low on design and innovation

8. OPPURTUNITES
 1.Two-wheeler segment is one of the most growing
industries untapped international
 2.Export of bikes is limited i.e. markets

9. THREATS
Competition
Competitors
1. Yamaha
2. Bajaj Auto
3.TVS
4.Suzuki
5. Harley Davidson
6. Royal Enfield
7. Ducati