A research on voice search and mobile friendliness in 2020.

1. &
MOBILE FRIENDLINESS
VOICE SEARCH IN 2020
&
MOBILE FRIENDLINESS
KARISHMA P

2. VOICE SEARCH
● Speech recognition technology that allows
users to search by saying terms aloud rather
than typing them into a search field.
● Eg: Google Voice Search,Cortana, Siri, Amazon
Eco etc

3. HOW IT WORKS?
● Input- ASR(automatic
speech recognition
● Output- TTS (Text to
Speech)
● Activate virtual
assistance
● Search system will
detect language and
keyword.
● Return result

4. WHY VOICE SEARCH?
● Convenience
(Difference between Voice Search and text based search)
● Google has increased its word recognition accuracy rate from below 80 to over 90%, and
this means devices are getting easier to use and interact with.

5. CURRENT SCENARIO
● 76 percent of smart speaker owners search for local businesses on a weekly basis
[brightlocal]
● 53 percent of them using these devices daily for searches [brightlocal]
PREDICTIONS AND STATISTICS
● 50% of online searches through voice search by 2020 [Comscore]
● The amazon has generated a whopping $1.8 billion in revenue through its voice-based
eCommerce platform which is further expected to seek a jump of $40 billion by 2022.

8. OPTIMIZE WEBSITE FOR VOICE SEARCH
● Natural language modifiers along with keyword
● Featured Snippet
● FAQ or Q&A style format
● Top 10 in SERP
● Long Tail Keyword
● Mark up your content with schema.org
● Location extension while using adwords
● Podcast and Video
● Mobile friendly

9. FEATURED SNIPPET
Search result for: “new
technology in mobile
application development”

11. LONG TAIL KEYWORDS
SOURCE : https://answerthepublic.com

12. SCHEMA CODES
SAMPLE CODES
Brand
<div itemprop="brand" itemscope
itemtype="http://schema.org/Brand">
Award "award": "Clutch Top Software Development Companies 2019",
aggregateRating <script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Product",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "3.5",
"reviewCount": "11"
},

13. Review review": {"@type": "Review","reviewRating": {"@type": "Rating",
"ratingValue": "4"},
Description "description": "Fingent is a trusted software development company to more
than 150 businesses.",

14. PAGE SPEED
The average time it takes to fully load the average mobile landing page is 22 seconds. However, research
also indicates 53% of people will leave a mobile page if it takes longer than 3 seconds to load.

15. MOBILE FRIENDLINESS

16. MOBILE FRIENDLINESS
● Does it make good use of white space?
● Is it using short, concise paragraphs?
● Does it break up content with subheads, bullet points, and
numbered lists?
● Are there any slow-loading images you still need to ditch?
50% of online searches will be performed by voice search by
2020.[Comscore]

17. SERVER RESPONSE TIME
● Server response time is an important value to track as all website assets are indirectly dependent upon it.
● Server response time is the amount of time required to load the HTML document of a website from a server
so that the client can begin rendering the page.
● According to Google and other speed test tools such as GTmetrix, you should aim for a server response time
of less than 200ms. (0.2sec)
Source : https://www.keycdn.com/support/server-response-time

18. Server Response Time

21. MOBILE FRIENDLINESS
● Minify JavaScript and cascading style sheets (CSS).
● Enable caching.
● Implement accelerated mobile pages (AMP) code.
● Optimize images to smaller pixels and the .jpeg format.
● Reduce server response time.
● Reduce navigation and redirects — leverage the long scroll.
● Load above-the-fold content before below-the-fold content.
● Eliminate pop-up ads.
● Enable gzip compression on CSS and Hypert Text Markup Language (HTML) files.
Source: https://searchengineland.com

23. Accelerated Mobile Pages (AMP)

24. REFERENCES
● https://venturebeat.com/2019/09/29/how-to-get-your-brand-ready-for-voice-search/
● https://ahrefs.com/blog/featured-snippets-study/
● https://www.forbes.com/sites/theyec/2019/10/01/three-digital-trends-that-are-shaping-marketing-today/#4dc56aa94576
● https://www.forbes.com
● https://learn.g2.com
https://www.searchabledesign.com/blog/post/voice-search-optimization
https://www.linkedin.com