Panel Presentation from AAPOR 2017

1. PRACTICAL LESSONS LEARNED
@yvonne_shands | @ssrs_solutions
yshands@ssrs.com
Y VON N E SHAN DS, SSRS
AAPOR 72nd Annual Conference
New Orleans, LA | May 18, 2017

2. ACKNOWLEDGEMENT
We would first like to acknowledge that much of the content presented today is based on
experiences gained in the trenches through a partnership SSRS has enjoyed for many years in
support of Nielsen Audio’s panel recruitment.
2@yvonne_shands | @ssrs_solutions

3. TOPICS COVERED
• SURVEYS
• OUTBOUND ENVELOPES
• RETURN ENVELOPES
• RECEIPTING PROCESSES

4. SURVEYS
4@yvonne_shands | @ssrs_solutions

5. SURVEYS
5@yvonne_shands | @ssrs_solutions

6. SURVEYS
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7. SURVEYS
7@yvonne_shands | @ssrs_solutions

8. IF SCANNING SURVEYS, KEEP THIS IN MIND:
8@yvonne_shands | @ssrs_solutions

9. OUTBOUND ENVELOPES
• Size
• Addressing
• 2D / QR codes
• IMB
• Weight, texture & color
• Sealing and opening methods
@yvonne_shands | @ssrs_solutions 9

10. REPLY ENVELOPE
• Size
• Postage
• Flat or folded
• Identifiers
10@yvonne_shands | @ssrs_solutions

11. A QUICK STORY…
An outbound envelope, a survey, and a return envelope went for a walk…
11@yvonne_shands | @ssrs_solutions

12. RECEIPTING OF UNDELIVERABLE MAIL RETURNS
12@yvonne_shands | @ssrs_solutions

13. RECEIPTING OF UNDELIVERABLE MAIL RETURNS
13@yvonne_shands | @ssrs_solutions

14. RECEIPTING OF UNDELIVERABLE MAIL RETURNS
14@yvonne_shands | @ssrs_solutions

15. THANK YOU
YVONNE SHANDS
YSHANDS@SSRS.COM
484-240-2081
@YVONNE_SHANDS