Awareness surrounding the Equifax data breach: View the findings from the SSRS Omnibus, featured on CNN.

1. S u r ro u n d i n g t h e
?
breach
A w a r e n e s s
equifax
SPOTLIGHT
D a t a
66%O f a m er i ca n s A r e v ery/s o m ew h at c o n c er n ed t h at
t h ei r p ers o n a l i n fo r m at i o n h as b een a ffect ed by t h e
Equ i fax data b r eac h
C o n c er n a b o u t p ers o n a l i n fo r m at i o n , By Ag e
Have Taken steps to see i f i n fo was
co m pro m ised, BY i nco m e
Steps taken by r espo n dents to mo n ito r
th ei r cr edit activity
B a s e : r e s p o n d e n t s w h o h av e ta k e n s t e p s
LAST TI M E CR EDIT R EPO RT WAS CH ECKED
Say t h e b r eac h h as n ot a ffect ed t h ei r d ec i s i o n
to s i g n u p fo r a c r ed i t ca r d i n t h e fu t u r e
Say c o m pa n i es t h at h av e d i ffi c u lty p r ot ect i n g
c o n s u m ers ' p ers o n a l i n fo r m at i o n s h o u l d fac e
m o r e s er i o u s p en a lt i es u n d er l aw
H av e b een n ot i fi ed by t h ei r c r ed it ca r d
c o m pa n y t h at t h ei r p ers o n a l i n fo r m at i o n
m ay h av e b een c o m p ro m i s ed
h av e b een n ot i fi ed by a r eta i ler o r c r ed it
ca r d c o m pa n y a b o u t a data b r eac h i n t h e past
h av e ta ken st eps to fi n d o u t i f t h ei r p ers o n a l
i n fo r m at i o n h as b een c o m p ro m i s ed
4%
29%
19%
81%
79%