Market Analysis in the 5 Largest Economic Countries in Southeast Asia.pdf
Super Bowl LII 2018
1. SPOTLIGHT
57%OF AMERICANS ARE PLANNING TO WATCH
SUPER BOWL LII
Among those PLANNING TO WATCH the game:
71%
Watching At Home
19%
Watching at a Friend/
Family Member's House
4%
Watching at a Bar/
Restaurant/ Public Venue
37%Of viewers Are
attending or hosting
a super bowl party
CHICKEN WINGS
24%
16%
9%
67%Of super bowl viewers plan to watch the halftime show
featuring Justin Timberlake. Among those planning to watch:
Male, 43% Female, 57%
ARE THE #1 PREFERRED SUPER BOWL FOOD (31%) FOLLOWED BY:
56%
28%
13%
1%
The Game
The Commercials
The Halftime Show
The Pregame Show
FAVORITE PART OF THE SUPER BOWL
AMONG THOSE who PLAN TO WATCH
59%
Of super bowl viewers WANT THE
PHILADELPHIA EAGLES
TO WIN THE GAME…
BUT only 35%
BELIEVE THE eagles WILL
be victorious.
31%Of millennials will be
watching at a friend/
family member’s house