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SPOTLIGHT
57%OF AMERICANS ARE PLANNING TO WATCH
SUPER BOWL LII
Among those PLANNING TO WATCH the game:
71%
Watching At Home
19%
Watching at a Friend/
Family Member's House
4%
Watching at a Bar/
Restaurant/ Public Venue
37%Of viewers Are
attending or hosting
a super bowl party
CHICKEN WINGS
24%
16%
9%
67%Of super bowl viewers plan to watch the halftime show
featuring Justin Timberlake. Among those planning to watch:
Male, 43% Female, 57%
ARE THE #1 PREFERRED SUPER BOWL FOOD (31%) FOLLOWED BY:
56%
28%
13%
1%
The Game
The Commercials
The Halftime Show
The Pregame Show
FAVORITE PART OF THE SUPER BOWL
AMONG THOSE who PLAN TO WATCH
59%
Of super bowl viewers WANT THE
PHILADELPHIA EAGLES
TO WIN THE GAME…
BUT only 35%
BELIEVE THE eagles WILL
be victorious.
31%Of millennials will be
watching at a friend/
family member’s house

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Super Bowl LII 2018

  • 1. SPOTLIGHT 57%OF AMERICANS ARE PLANNING TO WATCH SUPER BOWL LII Among those PLANNING TO WATCH the game: 71% Watching At Home 19% Watching at a Friend/ Family Member's House 4% Watching at a Bar/ Restaurant/ Public Venue 37%Of viewers Are attending or hosting a super bowl party CHICKEN WINGS 24% 16% 9% 67%Of super bowl viewers plan to watch the halftime show featuring Justin Timberlake. Among those planning to watch: Male, 43% Female, 57% ARE THE #1 PREFERRED SUPER BOWL FOOD (31%) FOLLOWED BY: 56% 28% 13% 1% The Game The Commercials The Halftime Show The Pregame Show FAVORITE PART OF THE SUPER BOWL AMONG THOSE who PLAN TO WATCH 59% Of super bowl viewers WANT THE PHILADELPHIA EAGLES TO WIN THE GAME… BUT only 35% BELIEVE THE eagles WILL be victorious. 31%Of millennials will be watching at a friend/ family member’s house