30% of Americans use on-demand ride sharing services such as Uber and Lyft, with Millennials being the most frequent users at 43%. Ride sharing users are more likely to be male, have a college degree, own a home, live in a metro area and be employed. The majority of users, 68%, prefer Uber over other services and ride once a week or more. However, 10% of Americans say ride sharing options are not available in their area.