1. Product Playbook
Table of Contents:
1. Sending Artwork
2. Emblem Type
3. Emblem Size
4. Embroidery Coverage
5. Stitch Types
6. Fabrics and Thread
7. Garment Useage
8. Embroidery Guidelines
9. Laser Guidelines
10. Registrations and Trademarks

2. 2. Emblem Type
Single Layer Emblem:
Multi Media Kit:
Appliqué or 2 Layer Emblem:
Printed Laser Cut Emblem:
1. Sending Artwork
ACCEPTABLE FORMATS: All artwork should be sent in a PC vector art format (.eps,
.ai) or .pdf (if editing capabilities have been preserved).
SIZE: All art should be sent at 100%.
TEXT: All text should be converted to curves.
STROKES: All strokes must be outlined.
WHITE AS A GROUND: If the bottom layer of the design is white please add a 0.5 pt
black stoke to denote the edge of the design (this does not have to be outlined).
*Any art sent to Lion Brothers that does not meet the above requirements will
be subject to an artwork fee.
TEXTNO! YES!
Stroke
Applied
Stroke
Outlined
Shape
United
NO! OKAY... BEST!
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3. 3. Emblem Size
Emblems Should Fit Into a Template Size Listed Below:
Template Size: scaled at 25%
13.25 x 6.25 in
(33.65 x 15.89 cm)
8.75 x 6.25 in
(22.26 x 15.89 cm)
6.5 x 6.25 in
(16.5 x15.89 cm)
13.25 x 4 in
(33.65 x 10.16 cm)
8.75 x 4 in
(22.23 x 10.16 cm)
6.25 x 4 in
(15.88 x 10.16 cm)
4. Embroidery Coverage
Full Embroidered Emblem: Partial Embroidered Emblem:
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4. 5. Stitch Types
Satin Stitch:
Single Layer Design:
Appliqué Design: Appliqué Design: Appliqué Design:
Single Layer Design: Single Layer Design:
Running Stitch: Zig-Zag Stitch:
On single layer designs
the satin stitch must have
a 1mm inset from edge.
On appliqué designs the
satin stitch will cover the
edge.
On appliqué designs the
running stitch must have
a 2.5 mm inset from the
edge.
On appliqué designs the
zig-zag stitch will cover
the edge.
On single layer designs
running stitch must have
a 1mm inset from edge.
On single layer designs
zig-zag stitch must have
a 1 mm inset from edge.
3-12 mm stitch width
3-12 mm stitch width
Standard size is 2.5 mm
wide.
Standard size is 2.5 mm
wide.
6. Fabrics and Thread
* For a complete color chart with approximate PMS color
match, see Lion Core Fabrics.
* For a complete color chart with approximate PMS color
match, see Lion Core Threads.
Poly Twill:
Mesh:
Thread:
Satin:
Felt:
Brushed Poly:
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5. 7. Garment Useage
Fleece:
Hats:
Jersey: Performance:
Sweatshirts
• 100% Cotton
• Poly/Cotton Blends
Ideal Backing:
White and Light Color
Fabrics -
LK5W
Dark Color Fabrics -
LK5
Tee Shirts
• 100% Cotton
• Poly/Cotton Blends
Ideal Backing:
White and Light Color
Fabrics -
LK5W
Dark Color Fabrics -
LK5
Base layer garments
• 92% - 100% Poly
• 8 - 23% Spandex
Ideal Backing:
White and Light Color
Fabrics -
Flex
Dark Color Fabrics -
Flex
Hats
• 100% Cotton
• Poly/Cotton Blends
Ideal Backing:
Flex
*Products containing nylon fabric content, or fabrics which have had chemical treatments (water-resistance,
wrinkle guard, teflon coating, etc.) will require further testing to determine ideal backing and/or the ability to
heatseal.
8. Embroidery Guidelines
Minimum Embroidery Size:
The minimum size for an em-
broidered element is 5 mm
squared.
Minimum Height of
Stitched Lettering:
The minimum height for solid
stitched lettering is 6 mm tall.
Minimum Opening in Solid
Stitch Embroidery:
The minimum opening size for
a solid stitch embroidered
element is 2.5 mm squared.
Minimum Opening in an
Embroidered Appliqué:
The minimum opening size for
an appliqué element is 3 mm
squared.
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6. 9. Laser Guidelines
Minimum Laser Cut Fabric
Width:
The minimum width size for a
laser cut element is 1 mm.
Minimum Opening Within
a Laser Cut Piece:
The minimum opening con-
tained within a laser cut ele-
ment is 2 mm squared.
Minimum Width of a Laser
Cut Edge Opening:
The minimum opening cut
size of the outside edge is 1.5
mm wide.
Points and Sharp Corners:
We request that all points
and sharp corners be round-
ed off at a 1 mm edge width.
10. Registrations and Trademarks
Stitched “R’s” and “TM’s”:
Stitched “R” and “TM” vector art
as veiwed on template.
The stitched “R” and “TM” in-
cludes a 1 mm edge suround-
ing the stitching for optimal laser
cuting. Simply place the mark up
against your design where it is
needed.
Please use the standard size “R’s” and “TM’s” provided on the design
template. We’ve designed these marks to be the ideal size for visibil-
ity without detracting from your design.
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7. 10. Registrations and Trademarks con’t.
The laser cut “R” and “TM” have been specially engineered for opti-
mal laser cutting and garment adhesion. Simply attach the mark to
the design, or place the mark close to the design where it is needed.
Table of Contents:
Laser Cut “R” and “TM” vector art
as veiwed on template.
Laser Cut “R’s” and “TM’s”:
Example of attached marks.
Example of detached marks.