6. _merchandising
❖ _the elevated role of the merchandising function:!
❖ Differentiating consumer experiences at retail to generate
growth !
❖ Segmentation strategies allow brands to expand its presence
in the marketplace!
❖ Long term growth depends on profitable retail formulas (it
doesn’t need to be a vertical model)!
❖ Digital retail is growing exponentially… the rules are
different
7. _merchandising modules
❖ Introduction to Merchandising!
❖ Consumer as a Purchaser!
❖ Marketplace landscape !
❖ Assortment planning!
❖ Retail one on one!
❖ Organizational models