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a letter of presentation
_merchandising
WIP!
_nespresso
_the final product is the same,
a cup of coffee… but the retail
consumer experience is so
different!
_the same brand can sell shoes
ranking from $40 to $250….same
swoosh!
_nike
_mr porter_fashion design at premium prices sold
in internet, the virtual stylist
_burberry
_less is more, edited
assortments, powerful
statements at retail
_merchandising
❖ _the elevated role of the merchandising function:!
❖ Differentiating consumer experiences at retail to generate
growth !
❖ Segmentation strategies allow brands to expand its presence
in the marketplace!
❖ Long term growth depends on profitable retail formulas (it
doesn’t need to be a vertical model)!
❖ Digital retail is growing exponentially… the rules are
different
_merchandising modules
❖ Introduction to Merchandising!
❖ Consumer as a Purchaser!
❖ Marketplace landscape !
❖ Assortment planning!
❖ Retail one on one!
❖ Organizational models
a letter of presentation
_merchandising
WIP!

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Merchandising

  • 1. a letter of presentation _merchandising WIP!
  • 2. _nespresso _the final product is the same, a cup of coffee… but the retail consumer experience is so different!
  • 3. _the same brand can sell shoes ranking from $40 to $250….same swoosh! _nike
  • 4. _mr porter_fashion design at premium prices sold in internet, the virtual stylist
  • 5. _burberry _less is more, edited assortments, powerful statements at retail
  • 6. _merchandising ❖ _the elevated role of the merchandising function:! ❖ Differentiating consumer experiences at retail to generate growth ! ❖ Segmentation strategies allow brands to expand its presence in the marketplace! ❖ Long term growth depends on profitable retail formulas (it doesn’t need to be a vertical model)! ❖ Digital retail is growing exponentially… the rules are different
  • 7. _merchandising modules ❖ Introduction to Merchandising! ❖ Consumer as a Purchaser! ❖ Marketplace landscape ! ❖ Assortment planning! ❖ Retail one on one! ❖ Organizational models
  • 8. a letter of presentation _merchandising WIP!