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My Data, My Value: 6 Sense Making Diagrams from the Personal Data Ecosystem.

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This talk was presented at the 2016 Cloud Identity Summit. It was in the Rise of the Identity-enabled Personal Information Economy Track. It puts forward 6 Diagrams to make Sense of the overall Personal Data Ecosystem including What is Personal Data? What Happens to Personal Data? What are Market Models and how is it regulated?

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My Data, My Value: 6 Sense Making Diagrams from the Personal Data Ecosystem.

  1. 1. My Data, My Value 6 Sense Making Diagrams From The Personal Data Ecosystem Consortium Kaliya “Identity Woman” Founder & Thought Leader and Catalyst Emeritus Personal Data Ecosystem Consortium
  2. 2. I founded it in 2010 These were the pioneering companies PERSONAL DATA ECOSYSTEM CONSORTIUM
  3. 3. Worked with WEF to include our perspective in their re-thinking personal data reports.
  4. 4. 4 “By 2020 the personal data economy will be $1.1 Trillion USD & $734 Billion will flow back to the individual” – Boston Consulting Group The Value of our Digital Identity – 2013
  5. 5. What do we mean by Personal Data?
  6. 6. 7 ASSET DATA
  7. 7. 8 RELATIONSHIPS
  8. 8. 9
  9. 9. 10
  10. 10. 11 HEALTH DATA
  11. 11. 12 COMMUNICATIONS
  12. 12. 13 ACTIVITY
  13. 13. 14 CONTENT
  14. 14. 15 CONTEXT
  15. 15. 16 IDENTITY
  16. 16. I created this mind map of Personal Data Sources and it is in the 2011 WEF report. It is based on the list in the 2010 WEF drawn from the summer 2010 pre-read document that I contributed to.
  17. 17. What happens to Personal Data?
  18. 18. DATA USES: Personal Data Ecosystem Public examples: UTILITY COMPANIES MEDIA GOVERNMENT AGENCIES examples: Medical PHARMACIESHOSPITALS DOCTORS & NURSES examples: Retail RETAIL STORES AIRLINES CREDIT CARD COMPANIES examples: SOCIAL NETWORKING SERVICES RETAIL & CONTENT WEBSITES BUY ONE, GET ONE! SPECIAL OFFER! Internet examples: Financial & Insurace STOCK COMPANIES INSURANCE BANKS Information Brokers Websites Catalog Co-ops Media Archives List Brokers Affiliates DATA COLLECTORS (sources) Media Marketers Employers Banks Product & Service Delivery Government Lawyers/ Private Investigators Individuals Law Enforcement DATA BROKERS DATA USERS Credit Bureaus Healthcare Analytics Ad Networks & Analytics Companies Examples of uses of consumer information in personally identifiable or aggregated form: Financial services, such as for banking or investment accounts Credit granting, such as for credit or debit cards; mortgage, automobile or specialty loans; automobile rentals; or telephone services Insurance granting, such as for health, automobile or life Retail coupons and special offers Catalog and magazine solicitations Web and mobile services, including content, e-mail, search, and social networking Product and service delivery, such as streaming video, package delivery, or a cable signal Attorneys, such as for case investigations Individual examples: Telecommunications & Mobile CARRIERSMOBILE PROVIDERS CABLE COMPANIES Journalism, such as for fact checking Marketing, whether electronically, through direct mail, or by telephone Data brokers for aggregation and resale to companies and/or consumers Background investigations by employers or landlords Locating missing or lost persons, beneficiaries, or witnesses Law enforcement Research (e.g., health, financial, and online search data) by academic institutions, government agencies, and commercial companies Fraud detection and prevention Government benefits and services, such as licensing Public examples: UTILITY COMPANIES MEDIA GOVERNMENT AGENCIES examples: Medical PHARMACIESHOSPITALS DOCTORS & NURSES examples: Retail RETAIL STORES AIRLINES CREDIT CARD COMPANIES examples: SOCIAL NETWORKING SERVICES SEARCH ENGINES RETAIL & CONTENT WEBSITES BUY ONE, GET ONE! SPECIAL OFFER! Internet examples: Financial & Insurace STOCK COMPANIES INSURANCE BANKS Information Brokers Websites Catalog Co-ops Media Archives List Brokers Affiliates Media Marketers Employers Banks Product & Service Delivery Government Lawyers/ Private Investigators Individuals Law Enforcement Credit Bureaus Healthcare Analytics Ad Networks & Analytics Companies examples: Telecommunications & Mobile ISPsMOBILE PROVIDERS CABLE COMPANIES examples: https://www.ftc.gov/sites/default/files/documents/public_events/exploring-privacy-roundtable-series/personaldataecosystem.pdf
  19. 19. Value Network Analysis
  20. 20. Generating More Data than Ever
  21. 21. Less Control Than Ever
  22. 22. Wall Street Journal What they Know
  23. 23. Wall Street Journal What they Know
  24. 24. People’s Data is being aggregated exploited without their knowledge or consent.
  25. 25. People’s Data is being aggregated exploited without their knowledge or consent.
  26. 26. Regulatory Landscape is Changing The other major change will be data portability. Businesses will have to provide their customers with a copy of their data. This will make data fluid and put the citizen in control of their personal data. In other words, not only will businesses be data-rich, people will be too. This will drive the decentralization of data as the individual becomes the point of integration. http://qz.com/697452/companies-once-thought-theyd-make-big-money-off-big-data-now-its-their-biggest-liability/
  27. 27. Requirements for Data to be stored “in country”. Regulatory Landscape is Changing
  28. 28. IoT
  29. 29. Big Data is Personal Data
  30. 30. Personalization requires personal data & a relationship between customer and businesses & brands.
  31. 31. From Exploitation
  32. 32. to Appreciation
  33. 33. How do we understand the landscape and Business Opportunity?
  34. 34. 43 On the individual side, people produce data
  35. 35. 45 Vendor Relationships Management
  36. 36. 47 Infomediary Services
  37. 37. 49 Data Aggregation Services
  38. 38. 51
  39. 39. The “Stop It” Companies
  40. 40. 53 Invomediary Model
  41. 41. Frameworks that Exist or are in the process of Development.
  42. 42. 55 Invomediary Model
  43. 43. 56 Invomediary Model
  44. 44. 6 Diagrams to Understand Personal Data
  45. 45. 58 “By 2020 the personal data economy will be $1.1 Trillion USD & $734 Billion will flow back to the individual” – Boston Consulting Group The Value of our Digital Identity – 2013
  46. 46. ECOSYSTEM CONSORTIUM PERSONAL DATA I invite you to join us!
  47. 47. ECOSYSTEM CONSORTIUM PERSONAL DATA Core Principles 1 Protecting People and their rights - empowerment, personal control over personal data and identity and transparency about where and how it is used.
  48. 48. ECOSYSTEM CONSORTIUM PERSONAL DATA Core Principles 2. Protecting Organizations and their rights in whatever role they undertake - ensuring there is a basis for reaching agreement on shared challenges and ensuring transparency and accountability regarding data that they retain, transmit or exchange about people.
  49. 49. ECOSYSTEM CONSORTIUM PERSONAL DATA Core Principles 3. Interoperability across open diverse ecosystems with diverse business models.
  50. 50. ECOSYSTEM CONSORTIUM PERSONAL DATA Core Principles 4. The creation of successful business models to deliver return on investment justifications and monetization strategies for companies operating in the personal data ecosystem.
  51. 51. How do we do this? • Exclusive Authoritative Market Research • Insightful White Papers to Shape the Market Understanding • Online interactive Member Resources • Speakers Bureau • Tutorials and Webinars and Community Calls • Member Action and Research Committees • Focused sessions at Conferences We exist to activate and broaden the Personal Data Ecosystem. An Ecosystem that centers on people and their data, that enables organisations to make person-centered data logistics a reality.
  52. 52. ECOSYSTEM CONSORTIUM PERSONAL DATA www.pde.cc/membership Dean Landsman, dean@pde.cc PDEC Executive Director Kaliya Young, PDEC Founder kaliya@identitywoman.net

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