Kai Bösterling

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Professional Experience: creative strategies, branding and (digital) campaigning content marketing and customer journey strategies several campaigns on TV, magazines, radio, OOH, packaging, CI projects and literature, trade marketing, PoP promotions, trade fair booth and show room conception, online marketing, social media and WOM marketing, international coordination, intercultural competence, experienced in Japanese business culture Specialties: branding and identity, advertising and marketing strategies, product development and launches, line extension implementations

customer service customer experience content marketing customer relationship management data mining targeting brand momentum relevance marketing mobile marketing apple digital simplification apps social media trend report

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Kai Bösterling

"Shopping-Fieber auf allen Kanälen" - Yahoo! Deutschland Retail-Studie 2013

50 Customer Service Quotes You Need to Hang In Your Office

Future Proof Design and the Platform Design Canvas

Five Trend Predictions for 2013

Official Slideshare for What's the Future of Business by Brian Solis #WTF

Marketing Execution workshop

10 Powerful Body Language Tips for your next Presentation

No guts, No glory: 5 steps to become a brave new marketer

The Sharing Economy

2013 05 BEA - ’Mobile is eating the World’

What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World

Creative Brief Workshop

"Likest Du noch oder kaufst Du schon?" - Sales Push durch Content Marketing im Social Web bei IKEA Österreich

JWT: 100 Things to Watch in 2013

2013 Tech Trends

Think as a Corporate University | The Branding Approach

What is Digital Strategy?

What is a great digital creative brief

[DE] trendwatching.com’s PRESUMERS