1. 100 THINGS
TO WATCH IN 2013
DECEMBER 2012

2. WHAT WE’LL COVER
Background
Our Track Record
Our Things to Watch in 2013
100 THINGS TO WATCH IN 2013

3. BACKGROUND
In addition to our 10 Trends for 2013 forecast, JWT presents 100 Things to Watch in 2013.
– Intelligent Objects:
Appcessories and .
– Predictive Personalization:
Data Scientists
hotshots, marketers offering and consumers focusing on
.
– Everything Is Retail: Shopping is shifting from an activity that takes place in physical stores or online
and
.
– Peer Power:
Food Sharing services and the
rise of Trust Ratings.
100 THINGS TO WATCH IN 2013

4. OUR TRACK RECORD
– Anywhere, Any-‐Way Shopping:
(as highlighted in this list).
– Crowdsourced Learning:
Skillshare points to a future of more open education and opportunities for lifelong learning.”
– Smart Clothing:
100 THINGS TO WATCH IN 2013

5. OUR TRACK RECORD (cont’d.)
Our Things to Watch from last year included (cont’d.)
– All Things Military-‐Inspired:
The New York Times
Xers,” said the Times
– P-‐to-‐P Experiences:
– Unwrapping the Process:
100 THINGS TO WATCH IN 2013

6. OUR TRACK RECORD (cont’d.)
100 THINGS TO WATCH IN 2013

7. OUR THINGS TO WATCH IN 2013
1. 3D Bioprinting 21. Dads in the Aisles 41. 61. Nature As Antidote 81.
Hieroglyphics Fiction
2. 22. 62. Neurotechnology
42. Hotels in Africa 82. Set Jetting
3. African Tech Stars 63.
23. Decline of Chinese 43. 83. Shopping Hotels
4. 64.
Bling Tech
84. Social Media Hacks
Alternative Brand NFC Tags
24. Desalination 44. Humane Food
Currencies Standup Desks
66.
Detoxifying Life
6. 86.
Customer Service Offset Thinking
26. Digital Ecosystems Apps
Appcessories
46. Impact Sourcing 68. Online Groceries
Drones Sugru
8.
Imperfection 69.
28. ecoATM 88.
9.
48. Individual Attention
29. 89.
10. Bee Venom
49.
30. Emotion Recognition
11. Biometric
JOMO (Joy Of 90. Teff
Authentication 31. The End of Voicemail
Missing Out)
91. Trade School
12. Blocking Social Media 32. Faux Meat
Bores 92. Trust Ratings
33. Fitness Beyond Second Screen
13. Chia Seeds the Gym 93.
14. 34. 94.
Charging
Shopping
Food Sharing
Media That Gets to
36. Frontier Markets 96. Vertical Farming
16. Coaching Brands
G20 Devolves to Medical Smartphones Design Video Games As Art
Cool Techie Camps
98.
18. 38. Recycling
Midcalorie Foods 99. Wireless Charging
Translation
39. Geofencing River Cruising
Mindful Living 100.
19. Cutting out the
40. 80.
Middleman
Goes Mainstream
20.
60. MOOC Stars
100 THINGS TO WATCH IN 2013

8. 1
like heart valves and cells applied directly to
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100 THINGS TO WATCH IN 2013 TED

9. 2 ADULT PLAYGROUNDS
of us. Taking inspiration from similar playgrounds
in China and parts of Europe, these spaces
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100 THINGS TO WATCH IN 2013

10. 3 AFRICAN TECH STARS
Internet access, tech entrepreneurs and
engineers are emerging around the continent,
innovation center,” as part of its development
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100 THINGS TO WATCH IN 2013

11. 4
found that as many as 1 in 12 American children
to manufacturing foods free of allergens like
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100 THINGS TO WATCH IN 2013

12. ALTERNATIVE BRAND CURRENCIES
For instance, chocolatier Anthon Berg created
accepted generosity (a promise to do something
nice for a loved one) instead of money. Nike’s
share on social media.
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100 THINGS TO WATCH IN 2013 Anthon Berg

13. 6
mulling physical stores.
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100 THINGS TO WATCH IN 2013

14. speakers and small screens that provide users
and RFID tags in BlackSocks help ensure the
socks are correctly paired.
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100 THINGS TO WATCH IN 2013

15. 8 THE ARABIC WEB
there’s rising incentive as this region of around
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100 THINGS TO WATCH IN 2013

16. 9
existing consumer segment to consider the
venture capital arm, BMW holds a minority stake
to spare.
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100 THINGS TO WATCH IN 2013

17. 10 BEE VENOM
involves systematically stinging patients suffering
and MS, is thought to help improve circulation,
company told The Wall Street Journal in June
over the past year.
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100 THINGS TO WATCH IN 2013 Manuka Doctor

18. 11 BIOMETRIC AUTHENTICATION
For smartphone security, Android 4.0 has a Face
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100 THINGS TO WATCH IN 2013 |Chris|

19. 12 BLOCKING SOCIAL MEDIA BORES
out to more categories, offering lighthearted
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100 THINGS TO WATCH IN 2013

20. 13 CHIA SEEDS
out 11 products, including Coconut Chia Granola.
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100 THINGS TO WATCH IN 2013 Dole

21. 14
collect” melds digital and physical commerce
Tesco and Asda in the U.K. and Ahold in the
eBay are getting into the pickup game too. Look
categories, such as home improvement.
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100 THINGS TO WATCH IN 2013 Tesco

22. ‘CLOAKING’
services that help them temporarily hide from
The New York Times
next three hours.’”
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100 THINGS TO WATCH IN 2013

23. 16 COACHING BRANDS
and suggested solutions. With consumers sharing
more data, and marketers passively collecting
expenses (BillShrink), managing their money
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100 THINGS TO WATCH IN 2013 Mint

24. that offer everything from game creation to
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100 THINGS TO WATCH IN 2013 iD Tech Camps SWEappcademy

25. 18 CROWDSOURCED TRANSLATION
multilingual talks, education and popular
entertainment. Duolingo, a startup launched in
international entertainment site Viki, fans have
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100 THINGS TO WATCH IN 2013 Duolingo

26. 19 CUTTING OUT THE MIDDLEMAN
rates. We’ll see a range of upstart challengers as
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100 THINGS TO WATCH IN 2013

27. 20
and planes falling out of the sky at the click of
state to penetrate another nation’s computers
or disruption”). We’ll see a shift in armed
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100 THINGS TO WATCH IN 2013 [1], [2], [3]

28. 21 DADS IN THE AISLES
on moms. Men are taking on more cooking and
cleaning, parenting duties and shopping. As they
populate the aisles of supermarkets, drugstores,
taking the male perspective into account, goods
retooled for male appeal and messaging that
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100 THINGS TO WATCH IN 2013

29. 22
With governments and corporations starting to
demand explode for the scientists needed to
cull insights from the analyses gleaned through
analytics platforms. What may sound like a dull
into the spotlight. And they’ll command heady
planning processes.
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100 THINGS TO WATCH IN 2013

30. 23 DECLINE OF CHINESE BLING
understated luxury goods and products not
among the most selective shoppers. Gucci, for
sales in China did not prominently feature its
Group chief executive Helen McCluskey has
category” in China.
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100 THINGS TO WATCH IN 2013 Gucci

31. 24 DESALINATION
Australia, Algeria and Israel. The latter is aiming
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100 THINGS TO WATCH IN 2013 Water For Good

32. various chemicals from their products. Johnson
harmful chemicals and reformulating its personal
care range. Walgreens has introduced Ology, a line
of nontoxic personal care and cleaning products.
out of their supply chains, thanks largely to
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100 THINGS TO WATCH IN 2013 Greenpeace

33. 26
create or expand ecosystems that lock customers
into an array of devices, tools and services. The
as The New York Times has put it, or serve as
The Wall Street Journal says. Initially operating
content streaming and cloud services.
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100 THINGS TO WATCH IN 2013 Apple Google

34. DRONES
Wired
checking on crops or damaged roofs to assisting
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35. 28 ecoATM
electronics, the company markets kiosks that
and model of these devices and assess their
the end of 2012 and planning on international
expansion in 2013.
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100 THINGS TO WATCH IN 2013 ecoATM

36. 29
years. The American Society for Reproductive
Medicine changed its position on the practice in
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100 THINGS TO WATCH IN 2013 M. Johnson

37. 30 EMOTION RECOGNITION
Researchers and programmers from Egypt to
computers to read human emotions through a
education tools or help people on the autism
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100 THINGS TO WATCH IN 2013 Theo Gevers

38. 31 THE END OF VOICEMAIL
or leaving messages is coming to feel like a
much faster. Internet phone company Vonage
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100 THINGS TO WATCH IN 2013

39. 32 FAUX MEAT
as faux meat gets tastier and more convincing.
lauded faux meat products to outlets across
Holland. An imitator, Spoon’s Vegetarian Butcher,
has opened in Sydney. And Like Meat is an EU
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100 THINGS TO WATCH IN 2013 Beyond Meat

40. 33
alternatives that are more fun or functional.
and focus on strengthening the muscles needed
up luggage or children.
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100 THINGS TO WATCH IN 2013 MovNat

41. 34 FLEXIBLE SCREENS
herald a revolution in consumer electronics,” said
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100 THINGS TO WATCH IN 2013 NextGadgets Samsung

42. FOOD SHARING
One of our 10 Trends for 2013 outlines the
services that offer the promise of community,
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100 THINGS TO WATCH IN 2013 Mealku

43. 36 FRONTIER MARKETS
into the middle class and vast natural resources
rather than trade. Investing giants BlackRock and
Guggenheim Investments have launched index
funds tied to these markets.
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100 THINGS TO WATCH IN 2013

44. Every Nation for
Itself
economy and trade relations.
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100 THINGS TO WATCH IN 2013 World Economic Forum

45. 38
playtime. Lego and Mattel are tackling gender
a doll carriage and a girl driving a toy tractor. In
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100 THINGS TO WATCH IN 2013 Leklust

46. 39 GEOFENCING
store specials and other relevant information.
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100 THINGS TO WATCH IN 2013 RetailMeNot

47. 40 GREEN GROWTH
The
Economist
the idea that economic development need not
mean environmental degradation. The European
development plan.
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100 THINGS TO WATCH IN 2013 nakae

48. 41
as hieroglyphics to digital age consumers.
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100 THINGS TO WATCH IN 2013 photosteve101

49. 42 HOTELS IN AFRICA
to expand their portfolios. Marriott plans to open
next three years.
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100 THINGS TO WATCH IN 2013 Marriott

50. 43
more intuitive, integrating more seamlessly into
design, shaped around people and their existing
told Fast Company
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100 THINGS TO WATCH IN 2013 Microsoft

51. 44 HUMANE FOOD
the humane treatment of the animals they eat,
food retailers including McDonald’s pledged to
push suppliers to phase out gestation stalls for
farms for animal treatment. Watch for animal
mainstream consumers to pay close attention.
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100 THINGS TO WATCH IN 2013 Niman Ranch

52. individual consumers. Restaurants are logging
programs, then catering to various preferences
several years collating passenger data from many
customer on a personal trip.
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53. 46
Impact sourcing involves outsourcing relatively
of poverty. A 2011 study forecast that the
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100 THINGS TO WATCH IN 2013 Samasource

54. from products and services, and increasingly
prevail today and the smooth, shiny surfaces
of our digital devices. For instance, the lumpy
form of an heirloom tomato or gnarled carrots
at a farmers market are coming to have more
appeal than the prettier produce on supermarket
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100 THINGS TO WATCH IN 2013

55. 48 INDIVIDUAL ATTENTION
More mass market retailers and hospitality
chains are replacing local vendors, consumers are
individual needs. For instance, Target is testing
recently relaunched personal shopper program,
for free at all stores. More supermarkets are
hiring dietitians to help shoppers make nutritious
choices. And more restaurants are pampering
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56. 49
see more apps and other services that help
people guard or instantly delete things they may
later regret. Snapchat, for example, is a photo
takes a screenshot of the image. TigerText is a
similar app.
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100 THINGS TO WATCH IN 2013 TigerText Snapchat

57. out of the endless social media stream, the
countless other distractions and demands.
and entrepreneur Anil Dash coined the acronym
JOMO). They’re consuming information on a
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100 THINGS TO WATCH IN 2013

58. Users can also control the camera remotely using
a smartphone app.
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59. the factory.
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60. Charger for use in places such as Nigeria and
into electricity to charge devices.
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100 THINGS TO WATCH IN 2013 Nokia

61. media that’s tailored to the individual consumer.
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62. caretakers, physicians, etc., via email or text.
The phone also reminds users to take medication
and includes a pedometer application and diet
apps. LifeWatch is seeking approval as a medical
diagnostic device in the EU and the U.S.
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100 THINGS TO WATCH IN 2013 LifeWatch

63. a multitude of dietary restrictions and food
for restaurants like Torrisi Italian Specialties and
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100 THINGS TO WATCH IN 2013 Brooklyn Fare

64. MIDCALORIE FOODS
looking for healthier choices, it’s a potentially
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100 THINGS TO WATCH IN 2013 The Hershey Co.

65. MINDFUL LIVING
from electronics and even conversation. Mindful
running pays careful attention to form. Mindful
Once the domain of the spiritual set, mindful
distractions and focusing on the moment.
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66. BACK TO 100
100 THINGS TO WATCH IN 2013 Kolin Toney

67. 60 MOOC STARS
As more people sign on to MOOCs (Massive
instructors emerging. Whereas teaching skills are
have predicted. One rising star is Duke philosophy
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100 THINGS TO WATCH IN 2013 Duke University

68. 61 NATURE AS ANTIDOTE
city. We’ll also see this urge manifest in other
entertainment programming.
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69. 62
Nature
neurotechnologies promise hope for spinal cord
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70. 63
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71. 64 NEWS BITES
As smartphones proliferate, more people are
for consumers to adopt apps that use algorithms
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72. NFC TAGS
open up apps. Brands including Sony (Xperia
SmartTags) and Samsung (TecTiles stickers) are
or even making a purchase.
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100 THINGS TO WATCH IN 2013 Sony

73. 66 OBJECTS WITH ATTITUDE
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100 THINGS TO WATCH IN 2013 Toyota

74. OFFSET THINKING
of encouraging people and corporations to act
harmful activities is taking hold. The ecologically
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75. 68 ONLINE GROCERIES
mainstream as more consumers start purchasing
2010. In the U.S., IBISWorld is forecasting annual
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100 THINGS TO WATCH IN 2013 Fresh Direct

76. 69
The days of telling students to put pencil to
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100 THINGS TO WATCH IN 2013 Bunches and Bits {Karina}

77. Wired
hacking and email phishing rising dramatically,
voice patterns, is already coming to smartphones.
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100 THINGS TO WATCH IN 2013 LaunchKey

78. Forbes
the phenomenon is only gaining steam as
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100 THINGS TO WATCH IN 2013 Etsy Kickstarter

79. data as currency. We’ll see consumers adopt
services like Reputation.com’s upcoming data
money generated from selling the data is then
directed to designated charities.
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100 THINGS TO WATCH IN 2013 Enliken

80. legitimacy for its original programming. In April,
Arrested Development
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81. intimate occasions.
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82. demand for a retreat from noise. In the U.K., the
Quiet Mark, a seal of approval for products that
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100 THINGS TO WATCH IN 2013 Quiet Mark RLA

83. Consumers can have their cake and eat it too
and preservatives, corn syrup or hydrogenated
in mainstream outlets like CVS and Target.
Supercandy, from a company called Snap Infusion,
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100 THINGS TO WATCH IN 2013 Snap Infusion

84. The proliferation of online platforms
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100 THINGS TO WATCH IN 2013 Jack Daniel’s

85. ramping up efforts to keep clothing out of
can deposit used clothing and shoes (of any
similarly start collecting used clothing. And
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100 THINGS TO WATCH IN 2013

86. RIVER CRUISING
River cruising is slated to make a splash in
the travel industry. In 2012, for instance,
cruises. Other companies are adding river cruise
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100 THINGS TO WATCH IN 2013 Voyages of Discovery

87. 80
prefer to take the reins.
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88. 81
a digital revival. It’s a good match for readers
as Mad Men, Lost and Breaking Bad. Digital
New York Times
Kindle Serials program.
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89. 82 SET JETTING
visits since The Lord of the Rings
The Hobbit
locations around the U.K. in 2012. In 2013, Life
of Pi The Lone Ranger
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90. 83
In Middle Eastern countries including the U.A.E.,
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91. 84 SOCIAL MEDIA HACKS
and employers to potential dates routinely
have created alternative online personas. Watch
for more people to game the system as privacy
concerns multiply.
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92. BACK TO 100
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93. 86
opening up a market for tools that help
people manage their stress. Recent examples
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100 THINGS TO WATCH IN 2013 Neumitra

94. SUGRU
Time
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95. 88
apps (like Catalogue) that let shoppers scan
multiple catalogs simultaneously. In a 2012
of merchants surveyed reported higher average
from online retailers as shopaholics develop a
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96. 89
Technology is stepping in to help farmers,
channels. A crop of startups is seeking to
operates in the San Francisco Bay Area), Mint
and Ireland.
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97. 90 TEFF
Consumed for thousands of years in Ethiopia, this
the Horn of Africa, due in part to its exceptional
essential amino acids, high in protein, calcium
incorporate the tiny grain.
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100 THINGS TO WATCH IN 2013

98. 91 TRADE SCHOOL
graduation and the cost of higher education
soaring, more people are turning to trade
schools or apprenticeships instead. In the U.S.
especially, as demand for certain skills outpaces
supply, this training path is regaining its appeal.
Manufacturing programs, for one, are seeing a
dramatic rise in enrollment among young people,
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99. 92 TRUST RATINGS
Consumption guru Rachel Botsman.
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100 THINGS TO WATCH IN 2013 Repify

100. 93
rates on information such as speed, distance
traveled and time of travel, collected directly
device that links to a car’s computer system,
or they can let the insurer access data from a
car’s telematics system, such as Ford’s Sync or
General Motors’ OnStar. State Farm, Allstate
is among those offering it in the U.K. In Oregon,
each month.
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101. 94
Airlines and hotels have long charged different
prices for the same seat or room, a practice
spenders and the savers.
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100 THINGS TO WATCH IN 2013 kennymatic

102. VEGETABLE BOXES
popular in the U.K., to pop up in more markets
and mostly organic produce and sometimes meat
and dairy products. They appeal to consumers
and sometimes unfamiliar ingredients. In the
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100 THINGS TO WATCH IN 2013 Soil and Seed

103. 96 VERTICAL FARMING
each 30 feet tall, produce more than 1,000
agricultural production. Watch for this practice to
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104. VIDEO GAMES AS ART
than entertainment. In March 2012, the
Smithsonian American Art Museum in Washington,
everything from Atari classics like Pac-‐Man to
contemporary epics like BioShock and Uncharted
2
of video games to its collection, including Tetris,
Myst and The Sims.
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100 THINGS TO WATCH IN 2013 MoMA

105. 98
platforms via technologies like interactive touch
And in Germany, shoppers outside one of Adidas’
them for later purchase.
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100 THINGS TO WATCH IN 2013 Adidas

106. 99 WIRELESS CHARGING
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107. 100
in the U.S., as consumers seek healthier snacks
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108. 100 THINGS TO WATCH IN 2013 Contact
466 Lexington Avenue
Director of trendspotting Ann M. Mack Ann M. Mack
| Editor/writer
| @JWTIntelligence @annmmack
Senior trends strategist Jessica Vaughn
| @AnxietyIndex
Trends strategist
Trends associate Nicholas Ayala
Senior brand planner
Contributors Aaron Baar
Alec Foege
Geraldine Kan
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100 THINGS TO WATCH IN 2013