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BACKGROUND In addition to our
10 Trends for 2013 forecast, JWT presents 100 Things to Watch in 2013. – Intelligent Objects: Appcessories and . – Predictive Personalization: Data Scientists hotshots, marketers offering and consumers focusing on . – Everything Is Retail: Shopping is shifting from an activity that takes place in physical stores or online and . – Peer Power: Food Sharing services and the rise of Trust Ratings. 100 THINGS TO WATCH IN 2013
OUR TRACK RECORD – Anywhere,
Any-‐Way Shopping: (as highlighted in this list). – Crowdsourced Learning: Skillshare points to a future of more open education and opportunities for lifelong learning.” – Smart Clothing: 100 THINGS TO WATCH IN 2013
OUR TRACK RECORD (cont’d.) Our
Things to Watch from last year included (cont’d.) – All Things Military-‐Inspired: The New York Times Xers,” said the Times – P-‐to-‐P Experiences: – Unwrapping the Process: 100 THINGS TO WATCH IN 2013
OUR THINGS TO WATCH IN
2013 1. 3D Bioprinting 21. Dads in the Aisles 41. 61. Nature As Antidote 81. Hieroglyphics Fiction 2. 22. 62. Neurotechnology 42. Hotels in Africa 82. Set Jetting 3. African Tech Stars 63. 23. Decline of Chinese 43. 83. Shopping Hotels 4. 64. Bling Tech 84. Social Media Hacks Alternative Brand NFC Tags 24. Desalination 44. Humane Food Currencies Standup Desks 66. Detoxifying Life 6. 86. Customer Service Offset Thinking 26. Digital Ecosystems Apps Appcessories 46. Impact Sourcing 68. Online Groceries Drones Sugru 8. Imperfection 69. 28. ecoATM 88. 9. 48. Individual Attention 29. 89. 10. Bee Venom 49. 30. Emotion Recognition 11. Biometric JOMO (Joy Of 90. Teff Authentication 31. The End of Voicemail Missing Out) 91. Trade School 12. Blocking Social Media 32. Faux Meat Bores 92. Trust Ratings 33. Fitness Beyond Second Screen 13. Chia Seeds the Gym 93. 14. 34. 94. Charging Shopping Food Sharing Media That Gets to 36. Frontier Markets 96. Vertical Farming 16. Coaching Brands G20 Devolves to Medical Smartphones Design Video Games As Art Cool Techie Camps 98. 18. 38. Recycling Midcalorie Foods 99. Wireless Charging Translation 39. Geofencing River Cruising Mindful Living 100. 19. Cutting out the 40. 80. Middleman Goes Mainstream 20. 60. MOOC Stars 100 THINGS TO WATCH IN 2013
1 like heart valves and
cells applied directly to BACK TO 100 100 THINGS TO WATCH IN 2013 TED
2 ADULT PLAYGROUNDS of us.
Taking inspiration from similar playgrounds in China and parts of Europe, these spaces BACK TO 100 100 THINGS TO WATCH IN 2013
3 AFRICAN TECH STARS Internet
access, tech entrepreneurs and engineers are emerging around the continent, innovation center,” as part of its development BACK TO 100 100 THINGS TO WATCH IN 2013
4 found that as many
as 1 in 12 American children to manufacturing foods free of allergens like BACK TO 100 100 THINGS TO WATCH IN 2013
ALTERNATIVE BRAND CURRENCIES For instance,
chocolatier Anthon Berg created accepted generosity (a promise to do something nice for a loved one) instead of money. Nike’s share on social media. BACK TO 100 100 THINGS TO WATCH IN 2013 Anthon Berg
speakers and small screens that
provide users and RFID tags in BlackSocks help ensure the socks are correctly paired. BACK TO 100 100 THINGS TO WATCH IN 2013
8 THE ARABIC WEB there’s
rising incentive as this region of around BACK TO 100 100 THINGS TO WATCH IN 2013
9 existing consumer segment to
consider the venture capital arm, BMW holds a minority stake to spare. BACK TO 100 100 THINGS TO WATCH IN 2013
10 BEE VENOM involves systematically
stinging patients suffering and MS, is thought to help improve circulation, company told The Wall Street Journal in June over the past year. BACK TO 100 100 THINGS TO WATCH IN 2013 Manuka Doctor
13 CHIA SEEDS out 11
products, including Coconut Chia Granola. BACK TO 100 100 THINGS TO WATCH IN 2013 Dole
14 collect” melds digital and
physical commerce Tesco and Asda in the U.K. and Ahold in the eBay are getting into the pickup game too. Look categories, such as home improvement. BACK TO 100 100 THINGS TO WATCH IN 2013 Tesco
16 COACHING BRANDS and suggested
solutions. With consumers sharing more data, and marketers passively collecting expenses (BillShrink), managing their money BACK TO 100 100 THINGS TO WATCH IN 2013 Mint
18 CROWDSOURCED TRANSLATION multilingual talks,
education and popular entertainment. Duolingo, a startup launched in international entertainment site Viki, fans have BACK TO 100 100 THINGS TO WATCH IN 2013 Duolingo
19 CUTTING OUT THE MIDDLEMAN
rates. We’ll see a range of upstart challengers as BACK TO 100 100 THINGS TO WATCH IN 2013
20 and planes falling out
of the sky at the click of state to penetrate another nation’s computers or disruption”). We’ll see a shift in armed BACK TO 100 100 THINGS TO WATCH IN 2013 [1], [2], [3]
21 DADS IN THE AISLES
on moms. Men are taking on more cooking and cleaning, parenting duties and shopping. As they populate the aisles of supermarkets, drugstores, taking the male perspective into account, goods retooled for male appeal and messaging that BACK TO 100 100 THINGS TO WATCH IN 2013
22 With governments and corporations
starting to demand explode for the scientists needed to cull insights from the analyses gleaned through analytics platforms. What may sound like a dull into the spotlight. And they’ll command heady planning processes. BACK TO 100 100 THINGS TO WATCH IN 2013
23 DECLINE OF CHINESE BLING
understated luxury goods and products not among the most selective shoppers. Gucci, for sales in China did not prominently feature its Group chief executive Helen McCluskey has category” in China. BACK TO 100 100 THINGS TO WATCH IN 2013 Gucci
various chemicals from their products.
Johnson harmful chemicals and reformulating its personal care range. Walgreens has introduced Ology, a line of nontoxic personal care and cleaning products. out of their supply chains, thanks largely to BACK TO 100 100 THINGS TO WATCH IN 2013 Greenpeace
26 create or expand ecosystems
that lock customers into an array of devices, tools and services. The as The New York Times has put it, or serve as The Wall Street Journal says. Initially operating content streaming and cloud services. BACK TO 100 100 THINGS TO WATCH IN 2013 Apple Google
28 ecoATM electronics, the company
markets kiosks that and model of these devices and assess their the end of 2012 and planning on international expansion in 2013. BACK TO 100 100 THINGS TO WATCH IN 2013 ecoATM
29 years. The American Society
for Reproductive Medicine changed its position on the practice in BACK TO 100 100 THINGS TO WATCH IN 2013 M. Johnson
30 EMOTION RECOGNITION Researchers and
programmers from Egypt to computers to read human emotions through a education tools or help people on the autism BACK TO 100 100 THINGS TO WATCH IN 2013 Theo Gevers
31 THE END OF VOICEMAIL
or leaving messages is coming to feel like a much faster. Internet phone company Vonage BACK TO 100 100 THINGS TO WATCH IN 2013
32 FAUX MEAT as faux
meat gets tastier and more convincing. lauded faux meat products to outlets across Holland. An imitator, Spoon’s Vegetarian Butcher, has opened in Sydney. And Like Meat is an EU BACK TO 100 100 THINGS TO WATCH IN 2013 Beyond Meat
33 alternatives that are more
fun or functional. and focus on strengthening the muscles needed up luggage or children. BACK TO 100 100 THINGS TO WATCH IN 2013 MovNat
34 FLEXIBLE SCREENS herald a
revolution in consumer electronics,” said BACK TO 100 100 THINGS TO WATCH IN 2013 NextGadgets Samsung
FOOD SHARING One of our
10 Trends for 2013 outlines the services that offer the promise of community, BACK TO 100 100 THINGS TO WATCH IN 2013 Mealku
36 FRONTIER MARKETS into the
middle class and vast natural resources rather than trade. Investing giants BlackRock and Guggenheim Investments have launched index funds tied to these markets. BACK TO 100 100 THINGS TO WATCH IN 2013
40 GREEN GROWTH The Economist
the idea that economic development need not mean environmental degradation. The European development plan. BACK TO 100 100 THINGS TO WATCH IN 2013 nakae
42 HOTELS IN AFRICA to
expand their portfolios. Marriott plans to open next three years. BACK TO 100 100 THINGS TO WATCH IN 2013 Marriott
43 more intuitive, integrating more
seamlessly into design, shaped around people and their existing told Fast Company BACK TO 100 100 THINGS TO WATCH IN 2013 Microsoft
44 HUMANE FOOD the humane
treatment of the animals they eat, food retailers including McDonald’s pledged to push suppliers to phase out gestation stalls for farms for animal treatment. Watch for animal mainstream consumers to pay close attention. BACK TO 100 100 THINGS TO WATCH IN 2013 Niman Ranch
individual consumers. Restaurants are logging
programs, then catering to various preferences several years collating passenger data from many customer on a personal trip. BACK TO 100 100 THINGS TO WATCH IN 2013
from products and services, and
increasingly prevail today and the smooth, shiny surfaces of our digital devices. For instance, the lumpy form of an heirloom tomato or gnarled carrots at a farmers market are coming to have more appeal than the prettier produce on supermarket BACK TO 100 100 THINGS TO WATCH IN 2013
48 INDIVIDUAL ATTENTION More mass
market retailers and hospitality chains are replacing local vendors, consumers are individual needs. For instance, Target is testing recently relaunched personal shopper program, for free at all stores. More supermarkets are hiring dietitians to help shoppers make nutritious choices. And more restaurants are pampering BACK TO 100 100 THINGS TO WATCH IN 2013
49 see more apps and
other services that help people guard or instantly delete things they may later regret. Snapchat, for example, is a photo takes a screenshot of the image. TigerText is a similar app. BACK TO 100 100 THINGS TO WATCH IN 2013 TigerText Snapchat
out of the endless social
media stream, the countless other distractions and demands. and entrepreneur Anil Dash coined the acronym JOMO). They’re consuming information on a BACK TO 100 100 THINGS TO WATCH IN 2013
Users can also control the
camera remotely using a smartphone app. BACK TO 100 100 THINGS TO WATCH IN 2013
caretakers, physicians, etc., via email
or text. The phone also reminds users to take medication and includes a pedometer application and diet apps. LifeWatch is seeking approval as a medical diagnostic device in the EU and the U.S. BACK TO 100 100 THINGS TO WATCH IN 2013 LifeWatch
a multitude of dietary restrictions
and food for restaurants like Torrisi Italian Specialties and BACK TO 100 100 THINGS TO WATCH IN 2013 Brooklyn Fare
MINDFUL LIVING from electronics and
even conversation. Mindful running pays careful attention to form. Mindful Once the domain of the spiritual set, mindful distractions and focusing on the moment. BACK TO 100 100 THINGS TO WATCH IN 2013 HarperCollins
60 MOOC STARS As more
people sign on to MOOCs (Massive instructors emerging. Whereas teaching skills are have predicted. One rising star is Duke philosophy BACK TO 100 100 THINGS TO WATCH IN 2013 Duke University
61 NATURE AS ANTIDOTE city.
We’ll also see this urge manifest in other entertainment programming. BACK TO 100 100 THINGS TO WATCH IN 2013
64 NEWS BITES As smartphones
proliferate, more people are for consumers to adopt apps that use algorithms BACK TO 100 100 THINGS TO WATCH IN 2013 Summly
NFC TAGS open up apps.
Brands including Sony (Xperia SmartTags) and Samsung (TecTiles stickers) are or even making a purchase. BACK TO 100 100 THINGS TO WATCH IN 2013 Sony
OFFSET THINKING of encouraging people
and corporations to act harmful activities is taking hold. The ecologically BACK TO 100 100 THINGS TO WATCH IN 2013
68 ONLINE GROCERIES mainstream as
more consumers start purchasing 2010. In the U.S., IBISWorld is forecasting annual BACK TO 100 100 THINGS TO WATCH IN 2013 Fresh Direct
69 The days of telling
students to put pencil to BACK TO 100 100 THINGS TO WATCH IN 2013 Bunches and Bits {Karina}
Wired hacking and email phishing
rising dramatically, voice patterns, is already coming to smartphones. BACK TO 100 100 THINGS TO WATCH IN 2013 LaunchKey
data as currency. We’ll see
consumers adopt services like Reputation.com’s upcoming data money generated from selling the data is then directed to designated charities. BACK TO 100 100 THINGS TO WATCH IN 2013 Enliken
demand for a retreat from
noise. In the U.K., the Quiet Mark, a seal of approval for products that BACK TO 100 100 THINGS TO WATCH IN 2013 Quiet Mark RLA
Consumers can have their cake
and eat it too and preservatives, corn syrup or hydrogenated in mainstream outlets like CVS and Target. Supercandy, from a company called Snap Infusion, BACK TO 100 100 THINGS TO WATCH IN 2013 Snap Infusion
ramping up efforts to keep
clothing out of can deposit used clothing and shoes (of any similarly start collecting used clothing. And BACK TO 100 100 THINGS TO WATCH IN 2013
RIVER CRUISING River cruising is
slated to make a splash in the travel industry. In 2012, for instance, cruises. Other companies are adding river cruise BACK TO 100 100 THINGS TO WATCH IN 2013 Voyages of Discovery
81 a digital revival. It’s
a good match for readers as Mad Men, Lost and Breaking Bad. Digital New York Times Kindle Serials program. BACK TO 100 100 THINGS TO WATCH IN 2013
82 SET JETTING visits since
The Lord of the Rings The Hobbit locations around the U.K. in 2012. In 2013, Life of Pi The Lone Ranger BACK TO 100 100 THINGS TO WATCH IN 2013
84 SOCIAL MEDIA HACKS and
employers to potential dates routinely have created alternative online personas. Watch for more people to game the system as privacy concerns multiply. BACK TO 100 100 THINGS TO WATCH IN 2013 CNN
88 apps (like Catalogue) that
let shoppers scan multiple catalogs simultaneously. In a 2012 of merchants surveyed reported higher average from online retailers as shopaholics develop a BACK TO 100 100 THINGS TO WATCH IN 2013 Google Apple ASUS Samsung Maylong
89 Technology is stepping in
to help farmers, channels. A crop of startups is seeking to operates in the San Francisco Bay Area), Mint and Ireland. BACK TO 100 100 THINGS TO WATCH IN 2013 Farmigo
90 TEFF Consumed for thousands
of years in Ethiopia, this the Horn of Africa, due in part to its exceptional essential amino acids, high in protein, calcium incorporate the tiny grain. BACK TO 100 100 THINGS TO WATCH IN 2013
91 TRADE SCHOOL graduation and
the cost of higher education soaring, more people are turning to trade schools or apprenticeships instead. In the U.S. especially, as demand for certain skills outpaces supply, this training path is regaining its appeal. Manufacturing programs, for one, are seeing a dramatic rise in enrollment among young people, BACK TO 100 100 THINGS TO WATCH IN 2013
93 rates on information such
as speed, distance traveled and time of travel, collected directly device that links to a car’s computer system, or they can let the insurer access data from a car’s telematics system, such as Ford’s Sync or General Motors’ OnStar. State Farm, Allstate is among those offering it in the U.K. In Oregon, each month. BACK TO 100 100 THINGS TO WATCH IN 2013
94 Airlines and hotels have
long charged different prices for the same seat or room, a practice spenders and the savers. BACK TO 100 100 THINGS TO WATCH IN 2013 kennymatic
VEGETABLE BOXES popular in the
U.K., to pop up in more markets and mostly organic produce and sometimes meat and dairy products. They appeal to consumers and sometimes unfamiliar ingredients. In the BACK TO 100 100 THINGS TO WATCH IN 2013 Soil and Seed
96 VERTICAL FARMING each 30
feet tall, produce more than 1,000 agricultural production. Watch for this practice to BACK TO 100 100 THINGS TO WATCH IN 2013
VIDEO GAMES AS ART than
entertainment. In March 2012, the Smithsonian American Art Museum in Washington, everything from Atari classics like Pac-‐Man to contemporary epics like BioShock and Uncharted 2 of video games to its collection, including Tetris, Myst and The Sims. BACK TO 100 100 THINGS TO WATCH IN 2013 MoMA
98 platforms via technologies like
interactive touch And in Germany, shoppers outside one of Adidas’ them for later purchase. BACK TO 100 100 THINGS TO WATCH IN 2013 Adidas