The next billion people going online live in emerging countries, where the mobile phone is the main point of communication, the use of mobile apps and web is different and the infrastructure places limits on internet usage. Getting a better understanding will improve the inclusiveness of your work towards people worldwide. In this talk the speaker will share her experience, from both researching and putting the learnings to practice in Nairobi. Some of the subjects we'll cover include: the local tech ecosystem, common apps and devices, localisation guidelines and technical limitations.
9. Africa Europe North America
Countries 54 48 23
Population 1,1B 0,7B 0,6B
Area 30,2M km² 10,2M km² 24,7M km²
Languages 1250-3000 225 350
Official Languages 26 24 4
IN NUMBERS
12. Okay.
Will the real Slim Shady
please stand up?
When you hear “May I have your attention please?”
13. THE HISTORY OF THE INTERNET
1971: ARPANET
has 17 nodes
19901970 1980 2000 2010 Africa
Global
-The Internet Society
14. THE HISTORY OF THE INTERNET
1980: first ISP
1980: UN
sets up PADIS
1982: TCP/IP
1971: ARPANET
has 17 nodes
19901970 1980 2000 2010 Africa
Global
-The Internet Society
15. 1980
THE HISTORY OF THE INTERNET
1980: first ISP
1980: UN
sets up PADIS
1982: TCP/IP
1988: first
networking system
in South Africa
1989: AOL
1971: ARPANET
has 17 nodes
19901970 2000 2010 Africa
Global
16. 1980
THE HISTORY OF THE INTERNET
1989: AOL
1990: email in 18
institutes via
FIDOnet-based
network
1991: WWW1980: first ISP
1980: UN
sets up PADIS
1982: TCP/IP
1971: ARPANET
has 17 nodes
19901970 2000 2010 Africa
Global
-The Internet Society
1988: first
networking system
in SA
17. 19901980
THE HISTORY OF THE INTERNET
1988: first
networking system
in SA
1989: AOL
1990: email in 18
institutes
1991: WWW1980: first ISP
1980: UN
sets up PADIS
1982: TCP/IP
1993: internet
connection
1998: ICANN
1996: hotmail
1998: google,
paypal
1971: ARPANET
has 17 nodes
1970 2000 2010 Africa
Global
-The Internet Society
18. 1980 20001990
THE HISTORY OF THE INTERNET
1971: ARPANET
has 17 nodes
1989: AOL
1980: first ISP
1980: UN
sets up PADIS
1982: TCP/IP
1993: internet
connection
2001: first major
internet
connection to
the continent
2003: skype &
pirate bay
1970 2010
1990: email in 18
institutes
1991: WWW
1998: ICANN
1996: hotmail
1998: google, paypal
Africa
Global
-The Internet Society
1988: first
networking system
in SA
19. 1980 2000 2010
THE HISTORY OF THE INTERNET
Africa
1971: ARPANET
has 17 nodes
1991: WWW
1980: UN
sets up PADIS
1996: hotmail
1998: google, paypal
2001: first major
internet connection
to the continent
2003: skype &
pirate bay
1970
Global
2005: AFRINIC
to register
and manage IPs
2005: reddit,
youtube
1989: AOL
1980: first ISP
1982: TCP/IP
1993: internet
connection
1990: email in 18
institutes
1990
1998: ICANN
-The Internet Society
1988: first
networking system
in SA
20. 1980 2000 2010
THE HISTORY OF THE INTERNET
1971: ARPANET
has 17 nodes
1991: WWW
1980: UN
sets up PADIS
1996: hotmail
1998: google, paypal
2001: first major
internet connection
to the continent
2003: skype &
pirate bay
1970
2005: AFRINIC
2005: reddit,
youtube
1989: AOL
1980: first ISP
1982: TCP/IP
1993: internet
connection
1990: email in 18
institutes
1990
1998: ICANN
2012: high
speed network
reaches 0.4%
2012: coursera
2011: snapchat
Africa
Global
-The Internet Society
1988: first
networking system
in SA
21.
22. -The Internet Society
- Computer History Museum
- many more
2000 20101980 1990
PRIVATE INTERNET USERS
1980 1993 1998 2001 2005 2011 2017
17%13%10.3%1.8%0.4%0.01%
49.6%31.5%15.7%8.6%3.6%0.2%Army network,
educational institutes,
commercial companies
Not in Africa
Africa
Global
23. 2000 20101980 1990
PRIVATE INTERNET USERS
2005: sub saharan
connections > 5%
1980 1993 1998 2001 2005 2011 2017
2005: first
billion connected
17%13%10.3%1.8%0.4%0.01%
49.6%31.5%15.7%8.6%3.6%0.2%Army network,
educational institutes,
commercial companies
Not in Africa
Africa
Global
-The Internet Society
- Computer History Museum
- many more
24. PRIVATE INTERNET USERS IN %
0
25
50
75
100
1960 1964 1968 1972 1976 1980 1984 1988 1992 1996 2000 2004 2008 2012 2016
Global
Africa
25. INTERNET AND MOBILE SUBSCRIPTIONS IN %
0
25
50
75
100
1960 1964 1968 1972 1976 1980 1984 1988 1992 1996 2000 2004 2008 2012 2016
[Mobile] Global
[Mobile] Africa
[Internet] Global
[Internet] Africa
26. Mobile Subscriptions in %
0
25
50
75
100
1960 1964 1968 1972 1976 1980 1984 1988 1992 1996 2000 2004 2008 2012 2016
Africa
Global
http://cloudinary-res.cloudinary.com/
MOBILE
FIRST?
28. • Financial
• Medical
• Educational
• Sharing Economy
• Transportation
LOCAL DEMAND
• Weather
• Agriculture
• Entertainment
• Social Media
• Religious
34. Mobile phone based money transfer and financing service
• Launched in 2007 by Vodafone and Vodacom
• 2017 transactions: B6.8 kSh (~M60 €)
• 10 monthly transactions / user
• 19M active monthly users
• 130,000 agents
APP EXAMPLES
43. Connta an m-commerce platform,
focused on emerging countries,
with tools for easily running online stores
from your mobile phone in the simplest way.
53. • Internet is not everywhere
• Mobile only
• Demand
• Use
• Distribution
• Finance
• Variety
KEY TAKEAWAYS
• Data is scarce
• App store
• Operating system
• Devices
• Images
• Language
• Symbols