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KAED - TVA 2015 Best Practices Conference
Kate McEnroe
770.333.6343
kate@katemcenroe.com
©Kate McEnroe Consulting 2015
2
Create the search area
Fatal Flaws
Compare
Visit
$$$
Small
Population
Size
©Kate McEnroe Consulting 2015
3
High
$alarie$
Low
Education
Attainment
Competitors
Logistics
Limitations
I Bet You Want to
Talk About
Right to Work
©Kate McEnroe Consulting 2015
4
©Kate McEnroe Consulting 2015
5
Where am I
most vulnerable of all?
©Kate McEnroe Consulting 2015
6
Platitudes
Data
Information
Wisdom
Knowledge
Make up
Look up
Interpret
Create
Platitudes
Data
Information
Knowledge
0 2 4 6 8 10
You
Your State…
The National…
Your Competition
©Kate McEnroe Consulting 2015
7
Three
Missed
Opportunities
Comparison to State
Averages
Indiscriminate
Superlatives
Comparison to the Past
©Kate McEnroe Consulting 2015
8
Relevant Geography
Great Employer Lists
Local Salary Examples
©Kate McEnroe Consulting 2015
9
©Kate McEnroe Consulting 2015
10
TO Survive you
must tell stories
Umberto Eco
Aren’t about
You Winning
Are about
Them Winning
©Kate McEnroe Consulting 2015
11
Aren’t about
The Announcement
Are about
What Happened Next
©Kate McEnroe Consulting 2015
12
©Kate McEnroe Consulting 2015
13
Everyone Looks
Happy on their
Wedding Day!
?
©Kate McEnroe Consulting 2015
14
©Kate McEnroe Consulting 2015
15
©Kate McEnroe Consulting 2014
16
Here is
where
Best
Practices
Are Born
From Stephen Covey
©Kate McEnroe Consulting 2015
17
©Kate McEnroe Consulting 2015
18
©Kate McEnroe Consulting 2015
19
©Kate McEnroe Consulting 2015
20

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The Art of Business Location