Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Moneyball Economic Development
Your starting lineup:
Eric
Simundza

Anatalio
Ubalde

Russ
Riblett

Mark
Hays

Manager

CEO

Director

Nat’l Executive

esimundza@gisplanning.co...
Who is this?

Hint #1:
He works a few miles from me.

Hint #2:
This guy plays him in the movies.
Billy Beane

Analytical, evidence-based, metric approach to
assembling a competitive baseball team, despite
Oakland's disa...
Moneyball concepts
• Traditional wisdom of baseball insiders during the
last century is subjective and often flawed.
• Sto...
• All successful sports teams use data
to evaluate and project
performance.
• But that was actually small data:
small data...
Today’s Moneyball
• Measure everything.
• Which players match up?
• Which play to use in each scenario depending on the
ti...
Who is this?

Nate Silver
Big Data Moneyball is
for more than just sports.
It’s for every industry.
It’s for economic development.
It’s for you.
…th...
The companies and EDOs that will
succeed are those that embrace data.
• And not just any
data, but the MOST
and BEST data....
Economic Development Geeks
I have to
decide where
I’m going to
grow my
company

I have data
that shows
you why
we’re a
great
location.

Community A

...
How is this happening in economic
development organizations?
That’s what we’re going to explore
together today.
Who moved the economic
development cheese?
Old-style EDO

Community A

Modern EDO

Community B
“Your community may be the best solution for a
business, but if your online presence can’t
prove it, you might as well be ...
Contact Made by Site Selectors by Stage
100%

90%

80%

33% advantage for
EDO with required
website content

70%

60%

50%...
User-defined search for sites and
property based on location, use & size
Draw where you
want to search
on the map
Draw a radius
on the map of
where you want
to search
Matching
properties are
shown in a
comparison list
& on the map
Drill down into
individual
property report to
see the details
Property Reports
with Customizable
Property Report
Variables
Encourage social
media use to share
information among
your site visitors
View the area
with Google
Street View
Export to
PDF, Word, or Excel
format…
User-defined
demographic
market analysis
reports provide
business
intelligence
Modify radius in
miles…
Roll over “Chart” to
see pie graph of
demographics
Choose Business Reports
Competition & Synergies

Identify Industry Clusters
Pick any category, like
Construction
And only Construction
businesses are displayed
Obtain more information by
visiting the provided link
Compare
Communities
across the United
States
Compare Results
Thematic
Mapping of
Demographic
Variables
Local GIS Layers
Drive Times
Legend
Show Colleges
Show Railroads
Interactive maps allow
users to select
information that
matters most to them
Q: How many of you feel you could be successful
doing your job without your smartphone?
Q: How many of you get work done on
your smartphone?

• asdfasfds
Q: How would you feel if, on a
smartphone, you only got…
Give them what

you want too.
If you are not
delivering an
exceptional
smartphone
experience, you
have a problem.
You are living in
the pre-June
29, 200...
ZPE Mobile Demo (as slides)
Can businesses
considering an
investment in
your
community do
that on their
smartphone?
Other companies’ data impacts whether you
have more opportunities to succeed.
Businesses finding communities.
I want more job
options
We need more
tax revenue

How do we find
the businesses
that can solve
our problems?

I need more
...
We want more
revenue growth

We need better
employees

How do we find
the communities
that can solve
our problems?
We want...
We want more
revenue growth

I want more job
options

We need better
employees

We need more
tax revenue

I need more
busi...
This is the point in the presentation
where we showed a preview of the
new version of
ZoomProspector.com. If you would
lik...
EDOs can sign up
for a free
Economic Development
Directory Listing
Making the Connections That Matter
Making the ConnectionsThat Matter
Economic
Development
Professionals

Site Selection
Co...
Before ZoomProspector.com
You
You Chasing Prospects
Prospects Chasing You
Many Prospects Chasing You
“Market research and analysis is
critical for the success of any small
business owner or entrepreneur.
Tools like SizeUp d...
Back to the
Moneyball

Moneyball
Economic
Development is
about knowing
where the
money is
coming from.
Entrepreneurs are a top priority
Local Economy
US Economy

Big
Small
Business Business

50%

50%
60%
In your local economy
Civic Economics Study
Total Impact

$68

Institute for Local Self Reliance
Secondary Spending

$45

...
SMB’s Create Most New Jobs
Over recent 10 years small business created
93% of all net new jobs.
Big
Businesses, 7
%

Small...
SMB’s Create Most New Jobs
8,000,000

7,000,000

Created 100% of net
new jobs over
5 years

6,922,576

6,000,000

5,000,00...
12,000,000

Total Job Creation

10,000,000

8,000,000
Small Businesses

6,000,000

Big Businesses
4,000,000

2,000,000

0
...
250,000
Value of SizeUp LBI
• Data you can’t get on SizeUp.com
• Keep your visitors engaged
• Brand loyalty through internal value
Google Maps
Countless websites pay to license the Google Maps API to embed
maps, even though those maps are freely availab...
Year 1: 1 State
Year 2: 3 States
Year 3: 4 States
Year 4: 8 States
Year 4: 8 States

Month 4: 8 States
Sports and Economic Development
•
•
•
•

Who lost the Super Bowl last year?
Who lost the World Series last year?
Who lost ...
Eric
Simundza

Anatalio
Ubalde

Russ
Riblett

Mark
Hays

Manager

CEO

Director

Nat’l Executive

esimundza@gisplanning.co...
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Moneyball Economic Development
Upcoming SlideShare
Loading in …5
×

Moneyball Economic Development

859 views

Published on

How do you beat competitors that have more money and big name talent? Billy Beane’s famous Moneyball data strategy lead the A’s baseball team to beat bigger and supposedly better teams. How can you beat all of your competition with an economic development Moneyball strategy? And how do you help your local businesses make smarter decisions than their competitors? By breaking the rules, tossing out ineffective tradition, and using big data to set your organization on the path to taking your unfair competitive advantage to crush competitors. Learn how to play to win. More at http://www.GISplanning.com

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Moneyball Economic Development

  1. 1. Moneyball Economic Development Your starting lineup:
  2. 2. Eric Simundza Anatalio Ubalde Russ Riblett Mark Hays Manager CEO Director Nat’l Executive esimundza@gisplanning.com ubalde@gisplanning.com rriblett@gisplanning.com mhays@sizeup.com Height: 6’-X” Weight: Bats: Avg.: 382 RBI: 12 Position: Product Manager College: Columbia Years in the pros: Twitter: @shemoonja Height: 5’-10” Weight: 175 Bats: Right Avg.: 369 RBI: 14 Position: General Manager College: UC Berkeley Years in the pros: 16 Twitter: @aubalde Height:5’10 Weight: 190 Bats:L Avg.: .250 RBI: 1 Position: Reliver College: U of Arizona Years in the pros:13 Twitter: @rriblett Height: 5’11” Weight: 190 (solid steel) Bats: Right Avg.: Far from Avg RBI: 0 Position: Waterboy College: APSU Years in the pros: 5 Twitter:
  3. 3. Who is this? Hint #1: He works a few miles from me. Hint #2: This guy plays him in the movies.
  4. 4. Billy Beane Analytical, evidence-based, metric approach to assembling a competitive baseball team, despite Oakland's disadvantaged revenue situation.
  5. 5. Moneyball concepts • Traditional wisdom of baseball insiders during the last century is subjective and often flawed. • Stolen bases, RBI, and batting averages are relics of 19th century statistics. • A’s would use better indicators to compete with big $ teams: On-base and slugging %. • 2002 A’s budget = $41M, Yankees = $125. • Staying ahead of the curve requires an outsider’s view and increasingly better data analysis. • Today, the Mets, Yankees, Padres, Cardinals, Red Sox, Nationals, Diamondbacks, Indians, and Blue Jays have have full-time data analysts.
  6. 6. • All successful sports teams use data to evaluate and project performance. • But that was actually small data: small data sets with basic math – addition, subtraction, multiplication, division. • Yesterday’s advantage is today’s new normal. Today, “Big Data” is the new competitive advantage. • What does today’s Moneyball look like?
  7. 7. Today’s Moneyball • Measure everything. • Which players match up? • Which play to use in each scenario depending on the time of game, who is in the game, etc. • The computer informs and guides the decisions of coaches and managers. • Pervasive: this will be everywhere in the next few years. Think the rich dads in Silicon Valley aren’t going to make this available for their kid’s soccer team?
  8. 8. Who is this? Nate Silver
  9. 9. Big Data Moneyball is for more than just sports. It’s for every industry. It’s for economic development. It’s for you. …that is, if you want to win.
  10. 10. The companies and EDOs that will succeed are those that embrace data. • And not just any data, but the MOST and BEST data. • The more data you have and use, the more you WIN.
  11. 11. Economic Development Geeks
  12. 12. I have to decide where I’m going to grow my company I have data that shows you why we’re a great location. Community A That’s just one aspect. Let me show you the BIG picture of data analysis that shows why you’ll succeed in our city Community B
  13. 13. How is this happening in economic development organizations? That’s what we’re going to explore together today.
  14. 14. Who moved the economic development cheese?
  15. 15. Old-style EDO Community A Modern EDO Community B
  16. 16. “Your community may be the best solution for a business, but if your online presence can’t prove it, you might as well be invisible.” - Anatalio Ubalde
  17. 17. Contact Made by Site Selectors by Stage 100% 90% 80% 33% advantage for EDO with required website content 70% 60% 50% Use an EDO website 40% Contact an EDO staff person 30% 20% When beginning an When developing a During After narrowing During To confirm Only if the company initial site selection long-list of possible evaluation/analysis options to a short- evaluation/analysis information I have or client specifically search for possible areas in which to of a long-list of list of a few finalists of a short-list of already gathered asked me to contact locations locate based on locations locations an EDO. restrictive-criteria Contact EDO '11 Visit EDO's website '11 Source: National Survey of Corporate Real Estate Professionals & Site Selection Consultants by GIS Planning, 2011 Never
  18. 18. User-defined search for sites and property based on location, use & size
  19. 19. Draw where you want to search on the map
  20. 20. Draw a radius on the map of where you want to search
  21. 21. Matching properties are shown in a comparison list & on the map
  22. 22. Drill down into individual property report to see the details
  23. 23. Property Reports with Customizable Property Report Variables
  24. 24. Encourage social media use to share information among your site visitors
  25. 25. View the area with Google Street View
  26. 26. Export to PDF, Word, or Excel format…
  27. 27. User-defined demographic market analysis reports provide business intelligence
  28. 28. Modify radius in miles…
  29. 29. Roll over “Chart” to see pie graph of demographics
  30. 30. Choose Business Reports
  31. 31. Competition & Synergies Identify Industry Clusters
  32. 32. Pick any category, like Construction
  33. 33. And only Construction businesses are displayed
  34. 34. Obtain more information by visiting the provided link
  35. 35. Compare Communities across the United States
  36. 36. Compare Results
  37. 37. Thematic Mapping of Demographic Variables
  38. 38. Local GIS Layers
  39. 39. Drive Times Legend
  40. 40. Show Colleges
  41. 41. Show Railroads
  42. 42. Interactive maps allow users to select information that matters most to them
  43. 43. Q: How many of you feel you could be successful doing your job without your smartphone?
  44. 44. Q: How many of you get work done on your smartphone? • asdfasfds
  45. 45. Q: How would you feel if, on a smartphone, you only got…
  46. 46. Give them what you want too.
  47. 47. If you are not delivering an exceptional smartphone experience, you have a problem. You are living in the pre-June 29, 2007 world. That makes you a digital dinosaur. Let’s look at how the modern EDO helps businesses invest in their community using smartphones.
  48. 48. ZPE Mobile Demo (as slides)
  49. 49. Can businesses considering an investment in your community do that on their smartphone?
  50. 50. Other companies’ data impacts whether you have more opportunities to succeed.
  51. 51. Businesses finding communities.
  52. 52. I want more job options We need more tax revenue How do we find the businesses that can solve our problems? I need more business customers I want a better paying job
  53. 53. We want more revenue growth We need better employees How do we find the communities that can solve our problems? We want better access to markets We need to be near the right businesses
  54. 54. We want more revenue growth I want more job options We need better employees We need more tax revenue I need more business customers We want better access to markets I want a better paying job We need to be near the right businesses
  55. 55. This is the point in the presentation where we showed a preview of the new version of ZoomProspector.com. If you would like to know more about the new version of ZoomProspector.com please contact us at info@zoomprospector.com
  56. 56. EDOs can sign up for a free Economic Development Directory Listing
  57. 57. Making the Connections That Matter Making the ConnectionsThat Matter Economic Development Professionals Site Selection Consultants & Corporate Real Estate Pros New, Expanding & Relocating Businesses
  58. 58. Before ZoomProspector.com
  59. 59. You
  60. 60. You Chasing Prospects
  61. 61. Prospects Chasing You
  62. 62. Many Prospects Chasing You
  63. 63. “Market research and analysis is critical for the success of any small business owner or entrepreneur. Tools like SizeUp deliver data right to the fingertips of business owners to help make smart decisions and have the greatest opportunity to start, grow, compete and succeed. In today’s challenging economic environment where small businesses create nearly all net new jobs in the U.S., help for small businesses is more important than ever before.” - Karen Mills, SBA Administrator
  64. 64. Back to the Moneyball Moneyball Economic Development is about knowing where the money is coming from.
  65. 65. Entrepreneurs are a top priority
  66. 66. Local Economy US Economy Big Small Business Business 50% 50% 60%
  67. 67. In your local economy Civic Economics Study Total Impact $68 Institute for Local Self Reliance Secondary Spending $45 $43 $14 Local Independent Chain Competitor Local Independent Big Box Chain Read about both studies at http://bit.ly/tTiv5s
  68. 68. SMB’s Create Most New Jobs Over recent 10 years small business created 93% of all net new jobs. Big Businesses, 7 % Small & Mediumsized Businesses (SMB), 93% Source: U.S. Small Business Authority 1996 - 2006 - http://www.sba.gov/advo/research/dyn_b_d8906.pdf
  69. 69. SMB’s Create Most New Jobs 8,000,000 7,000,000 Created 100% of net new jobs over 5 years 6,922,576 6,000,000 5,000,000 Last recession (2001) 4,000,000 3,000,000 2,000,000 1,000,000 0 Small and Medium Businesses Large Businesses – Big Businesses: 4 years of job losses – Small Businesses: 1 year of job losses – Smallest Businesses: 0 years of job losses -1,000,000 -2,000,000 -2,071,779 -3,000,000 Source: U.S. Small Business Authority 2001 - 2006 - http://www.sba.gov/advo/research/dyn_b_d8906.pdf
  70. 70. 12,000,000 Total Job Creation 10,000,000 8,000,000 Small Businesses 6,000,000 Big Businesses 4,000,000 2,000,000 0 1980 1985 1990 4,000,000 1995 2000 2005 2010 Net Job Creation 3,000,000 2,000,000 1,000,000 0 Small Businesses Big Businesses -1,000,000 -2,000,000 -3,000,000 -4,000,000 1980 1985 1990 1995 2000 2005 2010 Source: Census Business Dynamics Statistics
  71. 71. 250,000
  72. 72. Value of SizeUp LBI • Data you can’t get on SizeUp.com • Keep your visitors engaged • Brand loyalty through internal value
  73. 73. Google Maps Countless websites pay to license the Google Maps API to embed maps, even though those maps are freely available through Google.com.
  74. 74. Year 1: 1 State
  75. 75. Year 2: 3 States
  76. 76. Year 3: 4 States
  77. 77. Year 4: 8 States
  78. 78. Year 4: 8 States Month 4: 8 States
  79. 79. Sports and Economic Development • • • • Who lost the Super Bowl last year? Who lost the World Series last year? Who lost the NBA Finals last year? Who lost the Stanley Cup last year?
  80. 80. Eric Simundza Anatalio Ubalde Russ Riblett Mark Hays Manager CEO Director Nat’l Executive esimundza@gisplanning.com ubalde@gisplanning.com rriblett@gisplanning.com mhays@sizeup.com

×