ขอ้อสอบ ม ช ชุดที่ 2

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Advertising
Windows Live™
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From: pattrawadee tongtai (tongtai5@hotmail.com)
Sent: Wednesday, January 16, 2008 9:08:47 PM
To: chitipatmanon@msn.com; chitipatmanon@hotmail.com; chitipatmanon@hotmail.co.th
1
: 2
Many children love to sing the song in the ads because it is fresh
and the language is _____, artfully and beautifully written.
: nmlkj a. magically
nmlkj b. crunchy
nmlkj c. witty
nmlkj d. pleasantly
2
: 2
A __________ is either a word, phrase, symbol, or design used for
advertisement.
: nmlkj a. billboard
nmlkj b. poster
nmlkj c. trademark
nmlkj d. slogan
3
: 2
A __________ is mostly used in advertising to attract people's
attention because it is easy to remember.
: nmlkj a. slogan
nmlkj b. price
nmlkj c. movie
nmlkj d. catalogue
4 Advertisements are everywhere, from columns of small
Page 1 of 9Windows Live Hotmail Print Message
16/1/2551http://by117w.bay117.mail.live.com/mail/PrintShell.aspx?type=message&cpids=556da...

: 2 __________ for houses, jobs, cars, etc. in newspapers to big
hoardings on walls and enormous advertisements on posters by the
side of the road.
: nmlkj a. sales
nmlkj b. agencies
nmlkj c. advertisements
nmlkj d. products
5
: 2
Advertisers use people's __________ about themselves to promote
their products and make them buy to improve their social skills.
: nmlkj a. anxiety
nmlkj b. oppertunity
nmlkj c. company
nmlkj d. luxury
6
: 2
After so many years, the slogan of Coca-Cola was still instantly
__________ for general people because it is very easy to
remember.
: nmlkj a. recognize
nmlkj b. fashionable
nmlkj c. applicable
nmlkj d. touchable
7
: 2
Amazon invested heavily in advertising to __________ new
customers and in developing online software.
: nmlkj a. attract
nmlkj b. survey
nmlkj c. complete
nmlkj d. overcome
8 An advertiser tries to catch the viewers’ attention by adding

: 2 _____under the picture so they can get more information.
: nmlkj a. flame
nmlkj b. color
nmlkj c. blueline
nmlkj d. caption
9
: 2
Another way companies promote their products is through
__________. Companies sponsor rock concerts, art exhibits and
even big sports events like the Olympic Games.
: nmlkj a. designer
nmlkj b. equipment
nmlkj c. sponsorship
nmlkj d. photograph
10
: 2
Compulsive shoppers can't stop themselves from buying things. It
isn't just behavior, it is a __________ illness.
: nmlkj a. psychological
nmlkj b. medical
nmlkj c. critical
nmlkj d. identical
11
: 2
Cosmetics and other products are often __________ by famous TV
or movie stars or fashion models.
: nmlkj a. persuaded
nmlkj b. supported
nmlkj c. selected
nmlkj d. endorsed
12
: 2
Email is a most efficient and powerful __________ for companies
to contact their customers.

: nmlkj a. factor
nmlkj b. agency
nmlkj c. technique
nmlkj d. target
13
: 2
Everyone likes the music in Joe’s ads, but I find his latest _____
quite simple.
: nmlkj a. slogan
nmlkj b. jingle
nmlkj c. voice
nmlkj d. spot
14
: 2
Experts are looking at the safety of widely used __________
including Prozac and Seroxat. The review will look at a range of
options, including whether the drugs should be banned.
: nmlkj a. self-esteem
nmlkj b. compulsive buying
nmlkj c. shopaholics
nmlkj d. anti-depressants
15
: 2
How come you don’t know that girl. She's been in several television
_______.
: nmlkj a. screens
nmlkj b. stations
nmlkj c. dramas
nmlkj d. sets
16
: 2
IBM has a one word _____– THINK!
:
nmlkj a. motto
b. announce

nmlkj
nmlkj c. mission
nmlkj d. slogan
17
: 2
If you want to find a right person for your marketing team, put
_____ in the classified ads.
: nmlkj a. a jingle
nmlkj b. a motto
nmlkj c. a slogan
nmlkj d. an announce
18
: 2
In the recent years, we have found that our sales __________ fell
0.2%.
: nmlkj a. consumers
nmlkj b. measures
nmlkj c. scales
nmlkj d. volumes
19
: 2
It is amazing how much computers have come down in
__________ over the past few years.
: nmlkj a. factor
nmlkj b. value
nmlkj c. charge
nmlkj d. price
20
: 2
Like alcoholism or drug abuse, shopping can become an
__________ .
:
nmlkj a. addiction
nmlkj b. consumption
c. competition

nmlkj
nmlkj d. evolution
21
: 2
Lots of companies try to use promotion to __________ customers
to buy their product.
: nmlkj a. converse
nmlkj b. construct
nmlkj c. convince
nmlkj d. consume
22
: 2
Many people buy things not because they need them
but,__________ , simply for the fun of buying.
: nmlkj a. efficiently
nmlkj b. impulsive
nmlkj c. alternatively
nmlkj d. generally
23
: 2
Many __________ are now working to help compulsive shoppers
recognize their problem and understand what makes them spend
money.
: nmlkj a. scientists
nmlkj b. stylists
nmlkj c. journalists
nmlkj d. psychiatrists
24
: 2
Most companies use the word "discount/sale" in their ad because
people want to find __________ . They could be rebates, one time
sales, percentage offers, get one free offers, ect.
:
nmlkj a. sponsors
nmlkj b. products

nmlkj c. bargains
nmlkj d. commercials
25
: 2
Nowadays, a lot of advertising agencies try to develop their own
marketing strategies more effectively in many ways to __________
us to buy their products.
: nmlkj a. access
nmlkj b. maintain
nmlkj c. target
nmlkj d. persuade
26
: 2
Our company is having a special __________ to encourage people
to believe in the quality of our new products.
: nmlkj a. production
nmlkj b. promotion
nmlkj c. attention
nmlkj d. solution
27
: 2
She felt _________about undressing in front of the doctor.
: nmlkj a. irritated
nmlkj b. embarrassing
nmlkj c. irritating
nmlkj d. embarrassed
28
: 2
Sometimes an interesting advertisement presents something which
seems nonsense at first. This _____ the audiences so they have to
read or watch it more carefully.
:
nmlkj a. enriches
nmlkj b. puzzles
nmlkj c. endeavors

nmlkj d. shimmers
29
: 2
Students always find English a ________ subject because they
always sleep when they study English.
: nmlkj a. boring
nmlkj b. excited
nmlkj c. bored
nmlkj d. exciting
30
: 2
Susan has __________ knowledge of philosophy because she gives
a very impressive lecture.
: nmlkj a. circulatory
nmlkj b. crucial
nmlkj c. profound
nmlkj d. constant
31
: 2
The Thai ‘Wai’ campaign is really hot! There is a lot of _____ on the
streets about it among tourists.
: nmlkj a. product placement
nmlkj b. plug
nmlkj c. buzz
nmlkj d. road signs
32
: 2
This ad is fun to read because of its stylish _____which organizes
and presents all the words and pictures very well.
: nmlkj a. decoration
nmlkj b. layout
nmlkj c. template
nmlkj d. page

Get the power of Windows + Web with the new Windows Live. Get it now!
33
: 2
Those people use only expensive products and service. They care
so much about their _____ because they want to look good.
: nmlkj a. illustrations
nmlkj b. faces
nmlkj c. profiles
nmlkj d. images
34
: 2
To keep current customers happy, that fitness club will give a free
yoga course _____ only for its members.
: nmlkj a. allowing
nmlkj b. privilege
nmlkj c. requiring
nmlkj d. available
35
: 2
_____is one of many important factors to be discussed because it’s
needed to cover as much area as possible.
: nmlkj a. cost
nmlkj b. competition
nmlkj c. coverage
nmlkj d. famous agency

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